ebook img

The Psychology of Entertainment Media PDF

378 Pages·2006·5.19 MB·English
by  
Save to my drive
Quick download
Download
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview The Psychology of Entertainment Media

THE PSYCHOLOGY OF ENTERTAINMENT MEDIA BlurringtheLinesBetween EntertainmentandPersuasion AdvertisingandConsumerPsychology ASeriessponsoredbytheSocietyforConsumerPsychology Aaker/Biel:BrandEquity&Advertising:Advertising’sRoleinBuildingStrong Brands(1993) Clark/Brock/Stewart: Attention, Attitude, and Affect in Response Advertising (1994) Englis:GlobalandMulti-NationalAdvertising(1994) Goldberg/Fishbein/Middlestadt: Social Marketing: Theoretical and Practical Perspectives(1997) Kahle/Chiagouris:Values,Lifestyles,andPsychographics(1997) Kahle/Riley:SportsMarketingandthePsychologyofMarketingCommunications (2003) Mitchell:AdvertisingExposure,Memory,andChoice(1993) Schumann/Thorson:AdvertisingandtheWorldWideWeb(1999) Scott/Batra:PersuasiveImagery:AConsumerResponsePerspective(2003) Shrum: The Psychology of Entertainment Media: Blurring the Lines Between EntertainmentandPersuasion(2004) Thorson/Moore:IntegratedCommunication:SynergyofPersuasiveVoices(1996) Wells:MeasuringAdvertisingEffectiveness(1997) Williams/Lee/Haugtvedt: Diversity in Advertising: Broadening the Scope of ResearchDirections(2004) THE PSYCHOLOGY OF ENTERTAINMENT MEDIA Blurring the Lines Between Entertainment and Persuasion Editedby L. J. Shrum UniversityofTexas–SanAntonio LAWRENCEERLBAUMASSOCIATES,PUBLISHERS 2004 Mahwah,NewJersey London Copyright(cid:1)C 2004byLawrenceErlbaumAssociates,Inc. Allrightsreserved.Nopartofthisbookmaybereproducedin anyform,byphotostat,microfilm,retrievalsystem,orany othermeans,withoutpriorwrittenpermissionofthepublisher. LawrenceErlbaumAssociates,Inc.,Publishers 10IndustrialAvenue Mahwah,NJ07430 CoverdesignbySeanSciarrone LibraryofCongressCataloging-in-PublicationData Thepsychologyofentertainmentmedia:blurringthelinesbetween entertainmentandpersuasion/L.J.Shrum,editor. p. cm. Includesbibliographicalreferencesandindex. ISBN0-8058-4641-7(h:alkpaper) 1.Subliminaladvertising. 2.Advertising—Psychologicalaspects. 3.Massmedia—Psychologicalaspects. 4.Persuasion(Psychology) 5.Manipulativebehavior. I.Shrum,L.J. HF5827.9.P78 2003 659.1(cid:2)01(cid:2)9—dc21 2003040800 BookspublishedbyLawrenceErlbaumAssociatesareprintedon acid-freepaper,andtheirbindingsarechosenforstrengthand durability. PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 Contents AbouttheAuthors ix Preface xv 1 What’sSoSpecialAboutEntertainmentMediaandWhyDoWe NeedaPsychologyforIt?:AnIntroductiontothePsychology ofEntertainmentMedia 1 L.J.Shrum PARTI: EMBEDDINGPROMOTIONSWITHINPROGRAMS: SUBLIMINALEMBEDSANDPRODUCTPLACEMENTS 2 BeyondGizmoSubliminality 13 MatthewHughErdelyiandDianeM.Zizak 3 ProductPlacement:TheNatureofthePracticeandPotential AvenuesofInquiry 45 JohnA.McCarty 4 ProductPlacements:HowtoMeasureTheirImpact 63 SharmisthaLawandKathrynA.Braun-LaTour 5 MentalModelsforBrandPlacement 79 MoonheeYang,BeverlyRoskos-Ewoldsen,andDavidR. Roskos-Ewoldsen 6 EmbeddingBrandsWithinMediaContent:TheImpactof Message, Media, and Consumer Characteristics on Placement Efficacy 99 NamitaBhatnagar,LerzanAksoy,andSelinA.Malkoc 7 The “Delicious Paradox”: Preconscious Processing of Product PlacementsbyChildren 117 SusanAutyandCharlieLewis v vi CONTENTS PARTII: THEPROGRAMSBETWEENTHEADS: THEPERSUASIVEPOWEROFENTERTAINMENTFICTION ANDNARRATIVE 8 Pictures,Words,andMediaInfluence:TheInteractive EffectsofVerbalandNonverbalInformationonMemory andJudgments 137 RobertS.Wyer,Jr.andRashmiAdaval 9 ThePowerofFiction:DeterminantsandBoundaries 161 MelanieC.Green,JenniferGarst,andTimothyC.Brock 10 AProcessModelofConsumerCultivation: TheRoleofTelevisionIsaFunctionofthe TypeofJudgment 177 L.J.Shrum,JamesE.Burroughs,andAricRindfleisch 11 Paths From Television Violence to Aggression: Reinterpreting theEvidence 193 GeorgeComstock 12 Between the Ads: Effects of Nonadvertising TV Messages on ConsumptionBehavior 213 MariaKniazeva 13 Media Factors That Contribute to a Restriction of Exposure to Diversity 233 DavidW.Schumann PARTIII: INDIVIDUALDIFFERENCESINMEDIAUSAGE ANDTHEIRROLEASMEDIATORSANDMODERATORSOF MEDIAEFFECTS 14 TheNeedforEntertainmentScale 255 TimothyC.BrockandStephenD.Livingston 15 Peopleand“Their”TelevisionShows:AnOverviewof TelevisionConnectedness 275 CristelA.Russell,AndrewT.Norman,andSusanE.Heckler 16 TheInterplayAmongAttachmentOrientation,IdealizedMedia ImagesofWomen,andBodyDissatisfaction:ASocial PsychologicalAnalysis 291 DaraN.GreenwoodandPaulaR.Pietromonaco CONTENTS vii 17 MarketingThroughSportsEntertainment:AFunctional Approach 309 ScottJones,ColleenBee,RickBurton,andLynnR.Kahle 18 SensationSeekingandtheConsumptionofTelevisedSports 323 StephenR.McDaniel AuthorIndex 337 SubjectIndex 351

See more

The list of books you might like

Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.