Profiting from services and solutions : what product-centric firms need to know

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Author:Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas, NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill, Kenan-Flagler Business School at the University of North Carolina
Language:English
Release year:2014
File size:1.37 MB
Number of page:134

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