Technological InnovaQon at Alibaba

47 Pages·2015·11.17 MB·English

Technological Innova.on at Alibaba

Alan Qi
Vice President of Ant Financial Service Group
Outline
11-11 & Alibaba
Technologies at Alibaba
Conclusions
What is Singles’day (11-11)?
Black Friday vs. 11.11
Black Friday(2014) 11.11 Shopping Festival(2015)
1 Country 1 Day 1 Company 1 Day
2.3 Billion
14.3 Billion
Dollar Online GMV
9.1 Billion Dollar Online GMV
Dollar Offline GMV
249M >249M
Online & Offline Customer Online
Customer
27.9% 68%
On Mobile Client On Mobile Client
“11-11”sales revenue explodes
GMV
In 7 years, sales revenue
600
increases
571 154 times
500
400
2015/11/11: 91.2 Billion
350
300 Yuan (14.3 Billion USD)
200
191
100
5.9 19.4 53.3
0
2009 2010 2011 2012 2013 2014
Unit: 0.1 Billion Yuan
“11-11”number of orders explodes
(10K)
In 6 years, number of orders
30000 27800
increases
57 times
25000

18800
20000
2014/11/11
15000
Total orders: 278 Millions
10000
10000
5000 3369
1280
490.00
0
2009 2010 2011 2012 2013 2014
IOE architecture Cloud
“11-11”order peak value explodes
(per second）
90000
80000 In 6 years, order peak values
80000 increases
200 times
70000

60000
50000
42000
2014/11/11
40000 Order peak value: 80K per
sec.
30000
20000 14000
10000
3200
400 1000
0
2009 2010 2011 2012 2013 2014
IOE architecture Cloud
“11-11”transcation peak value explodes
(per second）
45000
38500 In 6 years, transaction peak
40000
values increases
35000 193 times
30000
25000
2014/11/11
20000
15000 Alipay: 38.5K per sec.
15000
10000
3800
5000
1200
200 500
0
2009 2010 2011 2012 2013 2014
IOE architecture Cloud
“11-11”transcation peak value explodes
(per second）
45000
38500 In 7 years, transaction peak
40000
values increases
35000 430 times
30000
25000
2015/11/11
20000
15000 Alipay: 85.9K per sec.
15000
Visa: 56K per sec. in lab
10000 14K per sec in real
3800
5000
200 500 1200 Master: 40K per sec. in lab

0
2009 2010 2011 2012 2013 2014 Alipay: Strongest
processing power among
all payment systems
IOE architecture Cloud
Capacity of processing financial big data explodes
Data processing capacity
（PB）
In 6 years, data processing
capacity increases
12000
10240 100K
10000
times
8000

6000
2014/11/11：
4000
Total processed data：
100PB
2000
1024
0.10 10 30 100
0
2009 2010 2011 2012 2013 2014
Oracle RAC Hadoop ODPS
data Single BU Alibaba Data from
data Group Ecosystems