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Alberta Tourism Quick Facts April 2007 alberta Government Canada 1*1 TOURISM TRAVEL BY MARKET AlbertaTourism Receipts VisitorOrigin 2004 (NumberoftripswhereoneormorenightsweresperitinAlberta,'000s) Canada 9,336 Alberta 6,458 British Columbia 1,109 Saskatchewan 767 Ontario 580 OtherCanada 422 UnitedStates 1,026 Washington 82 California 97 1999 2000 2001 2002 2003 2004 Montana 89 Texas 48 Oregon 34 Tourismactivitystagedastrong recoveryin2004, OtherUnited States 676 Europe 418 followinga majordecline in2003.Tourism revenues increasedjustover14 percentin2004to reach GUneirtmeadnKyingdom 22786 $5.0 billion. OtherEurope 114 Tourism Receiptsby Market- 2004 Asia/Pacific 314 Japan 87 Australia 54 Alberta OtherAsia/Pacific 173 OtherCountries 36 SPENDING BY MARKET AverageSpending PerPerson inAlberta, 2004 (Overnightvisits) 16% Residentof: $ Total: $5.0 billion Alberta 202 Saskatchewan 284 ECONOMIC IMPACTS - 2004 British Columbia 313 Ontario 618 • $4.96billion intourism revenues. United States 745 • Taxrevenueof$2.32 billion-$1.45 billionfederal, Japan 773 $635million provincialand$237 millionmunicipal. Germany 888 • Supports 103,000jobsinAlberta (46,000direct, United Kingdom 1,113 57,000 indirectand induced). VISIT EXPENDITURE BY PURPOSE OFTRIP OvernightSpending inAlberta byMain Purpose- 2004 ALBERTA, CANADA Population: 3.4million(2006) Area: 661,000km2 Edmontonpopulation1,016,007 (2005) Calgarypopulation1,060,297(2005) I ACCOMMODATIONS Tourism DevelopmentBranchencouragesthegrowth andexpansionofmarketabletourism productsandthe (Thereareapproximately 1,200hotelsand motels in developmentofnewandenhanceddestinations by: jAlberta. Theoverall annualaccommodation 'occupancyratein2005was68.7%. • Partneringwith industry, municipalities, and others (Source:PannellKerrForster) todevelopstrongdestinationsthroughoutAlberta, I particularlyin rural areas; jWithinAlberta’sprovincial parksand recreationareas !areover200campgrounds. In addition,thereare • WorkingwiththeAboriginal communitytodevelop 28campgroundsinthe National Parks, operated by Aboriginaltourismproduct; ParksCanada. ! • Providing businessadvisoryservicestoexisting (Thereareapproximately450privately/municipally tourismoperatorsand start-upproponents; ownedcampgrounds intheprovince. h • Promoting increased investmentinAlberta’s | tourismindustry; VISITOR INFORMATION CENTRES AlbertaTourism, Parks, Recreation&Cultureoperates • Positioning landfortourismdevelopment; and jtenTravelAlbertaVisitorInformationCentres locatedat keyentrypoints intothe province. • Facilitatinga supportive regulatoryand policy environment. naddition,thereareover 120visitorinformation centreslocatedthroughouttheprovinceoperated by You canlearn moreabouttheseservicesonour websiteat: ;:helocal municipalityorregion. www.alberta-canada.com/tourism/tourismDevelopment TOURISM MARKETING STRUCTURE Throughanumberofinitiatives,theprovincewill invest $48.3million intotourismin2006/07. Tourism Investment $48.3million Tourism Tourism Development Marketing &Services AlbertaTourism, Parks, Recreation &Cultureis responsiblefortourismdevelopment, researchand visitorservices. TheStrategicTourism Marketing Council (STMC), providesstrategicdirectionfortourism marketing by directingthedevelopmentoftheStrategicTourism Marketing Plan (STMP). TravelAlbertaprovidesassistancetotheSTMCand isresponsibleforimplementationandcoordinationof marketing plans.TravelAlbertaalsoallocatesfunding tosupportmarketingand operationsforeachofthe sixTourism Destination Regions: Alberta North AlbertaCentral 1.800.756-4351 1.888.414-4139 AlbertaSouth CalgaryandArea 1.888.486-8722 1.800.661-1678 RockyMountain EdmontonandArea 1.403.762-0279 1.800.463-4667 MAJORATTRACTIONS (2006ATTENDANCE) NationalParks: • Banff-3,164,900(2005) • Jasper- 1,908,000(2005) • Waterton-364,900(2005) OtherAttractions: • CalgaryZoo- 1,228,200 Canadian Finals Rodeo, Edmonton-95,600 • DrumhellerRoyalTyrrell Museum-361,100 • EdmontonGrand Prix- 176,400 • RoyalAlberta Museum-210,200 i• Spruce Meadows(5events)-444,500 TelusWorldofScience Edmonton-625,000 MAJOR& REGIONAL EVENTS (• WatertonWild FlowerFestival, Waterton Lakes National Park June 15-24, 2007 • 29thAnnual NorthCountry Fair, LesserSlave Lake June22-24, 2007 GreatCanadian Death Race, GrandeCache August4-7, 2007 • Canadian Professional ChuckwagonAssociation (CPCA)-ProTourFinals, Lloydminster j August 16- 19,2007 ,• ThunderintheValleyDrag Racing, DraytonValley September1 -2, 2007 • The MastersShowJumping, Spruce Meadows September5-9,2007 INTERNATIONAL EVENTS iAIberta regularlyhostsinternationaleventsand activities. Someoftheupcoming majoreventsinclude: 2007 FordWorld Men’sCurling Championship, Edmonton March31 -April 8,2007 • 2007 Grand PrixofEdmonton July20-22,2007 LIBRARYANDARCHIVESCANADA 3ib|iohequeetArchivesCanada 3 3286 53815780 7 Liberia Government Canada 1*1 Forfurtherinformationpleasecontact: AlbertaTourism,Parks,RecreationandCulture 4thFloor,CommercePlace 10155-102Street Edmonton,Alberta Canada T5J4L6 Phone:(780)422-1058 Fax:(780)422-0061 Web:www.alberta-canada.com ISSN: 1718-1429 ISSN: 1718-1437(pdf)