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a T H E M O D E R N L I B R A R Y ’ O F T H E WO R L D S B E S T B O O K S I M P E R I A L H E A R S T ‘ A SOC I A L B I OGR A P H Y l MPER l A L HEAR ST A socmr, BIOGRAPHY BY F E R D I N A N D L U N D B E R G WI T H A PR E F A CE B Y D R . C H A R L E S A . B E A R D T H E M O D E R N L I B R A R Y N E W Y O R K Co ri ht 1 6 b py g , 93 , y FERDINAND LUNDBERG T H E M O D E R N L I B R A I S P U B L I S H E D B Y R A N D O M H O U S E , BENNETT A. CER F DONALD S. K LOPFER anu aetured in the United Sta tes o Ameri ca W f f ‘ Pr i n t ed b y PolVg raplzie Compa ny o f America Paper by Richard Bauer Co. FERDINAND LUNDBERG 1 02 ( 9 A NOTE ON THE AUTHOR OF IMPERIAL HEARST Ferdinand Lundber was born in Chica o in 1 02 of Norwe ian g g 9 g and Swedish parenta e and was educated in the public schools , g there in Crane Colle e Chica o Ill. New York University and , g , g , , “ Col umbia University. He be an newspaper work in 1 2 as a le g 9 4 g ” man on the Chica o ournal publi shed by John Eastman who g I , , ’ had been Hearst s first business mana er in Chica o. He learned g g somethin of the Hearst method from his work on the urnal and g Io the necessity to compete with reporters on the Hearst papers. Later ’ ’ he was assi ned to the State s Attorney s office durin the heyday g g ’ of Capone O Bannion and other Chica o an leaders workin , g g g , g in the newspaper milieu depicted by Hecht and MacArthur in The Front Pa e. g In 1 26 Mr. Lundber left what he calls this turmoil to join 9 g the staff of the United Press and was transferred to New York in - April of 1 2 . He covered the take oil s of Lindber h Byrd and , 9 7 g Chamberlain . Toward the end of 1 2 he joined the Wall Street 9 7 staff of the New York Herald Tribune. He was coverin the Stock g - Exchan e durin the crash of 1 2 and wrote all the front pa e g g 9 9 g “ ” stories of that debacle and attended all of the emer ency banker , g - press conferences throu hout 1 1 . In June of 1 he resi ned g 93 33 934 g from the Herald Tribune. Mr. Lundber be an a thorou h research into the career of g g g Hearst. To support himself he wrote ma azine articles and did g correspondence for several European publications. He was aided - in his Hearst research b several well known public men and by y important or anizations some of which turned over private docu g , ments to him. T O H EYWO O D B R OUN AN D T HE AME R I C AN N EWSPAPE R GU I L D
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