Zag: The Number One Strategy of High-Performance Brands PDF
Preview Zag: The Number One Strategy of High-Performance Brands
Zag Zag_text_pages.indd 1 1 section title Zag_text_pages.indd 2 section title 2 Zag_text_pages.indd 3 tHe nUMBeR-one st Rategy of H igH-PeRfo RMance BRanDs Zag_text_pages.indd 4 a wHite BoaRD ove Rview By Marty Neu Meier ZaG tHe NuMBer-ONe strate Gy Of HiGH-Perf OrMaNCe BraNDs a wHiteBOarD Overview By Marty NeuMeier coPyRigHt © 2007 By MaRty neUMeieR new RiDeRs is an i MPRint of Peac HPit PRess, a Division of Pea Rson eDUcation finD Us on t He weB at: www.new RiDeRs.co M to RePoRt eRRoRs, Please sen D a note to e RRata@ PeacHPit.co M new RiDeRs is an i MPRint of Peac HPit, a Division of Pea Rson eDUcation aCquisiti ONs eDitOr: PrODuCtiON eDitOr: BOOk DesiGNer: MicHael J. nolan DaviD van ness Heat HeR McDonal D iNDexer: PrOOfrea Der: ReBecca Pl Unkett Haig Mac gRego R NOtiCe Of riGHts all RigHts ReseRveD. no PaRt of t His Book May Be RePRoDUceD oR tRansMitte D in any fo RM By any Means, elect Ronic, MecHanical, PHotoco Pying, Reco RDing, o R ot HeRwise, wit HoUt t He PRioR wRitten PeRMission of t He PUBlis HeR. foR info RMation on getting PeRMission fo R RePRints an D exce RPts, contact PeRMissions@ PeacHPit.co M. NOtiCe Of LiaBiLity tHe info RMation in t His Book is Dist RiBUteD on an “ as is” Basis wit HoUt wa RRanty. wHile eveRy PRecaUtion Has Been taken in t He PRePaRation of t He Book, neit HeR tHe aUtHoR noR PeacHPit s Hall Have any lia Bility to any PeRson o R entity wit H ResPect to any loss o R DaMage ca UseD oR allege D to Be caUseD DiRectly o R inDiRectly By tHe inst RUctions con - taine D in t His Book o R By tHe co MPUteR softwa Re anD HaRDwaRe PRoDUcts DescRiBeD in it. traDeMarks Many of t He Designations UseD By ManUfact UReRs anD selle Rs to Disting UisH tHeiR PRoDUcts a Re clai MeD as t RaDeMaRks. wHeRe tHose Designations a PPeaR in t His Book, anD PeacHPit was awa Re of a t RaDeMaRk clai M, tHe Designations a PPeaR as ReqUeste D By tHe owne R of t He tRaDeMaRk. all ot HeR PRoDUct na Mes an D seRvices i Dentifie D tHRoUgH- oUt t His Book a Re UseD in eDito Rial fas Hion only an D foR tHe Benefit of s UcH coMPanies wit H no intention of inf Ringe Ment of t He tRaDeMaRk. no sUcH Use, oR tHe Use of any tRaDe naMe, is inten DeD to convey en DoRseMent o R ot HeR affiliation wit H tHis Book. isBn 0-321-42677-0 9 8 7 6 5 4 3 2 1 new RiDeRs 1249 eigHtH stReet, Be Rkeley, ca 94710 510/524-2178 800/283-9444 510/524-2221 (fax) PRinte D anD BoUnD in t He Unite D states of aMeRica to MoM anD DaD, My Booken Ds PReface as the pace of business quickens and the number of brands multiplies, it’s customers, not companies, who decide which brands live and which ones die. an overabundance of look-alike products and me-too services is forcing customers to search for something, anything, to help them separate the winners from the clutter. the solution? when everybody zigs, zag. You’ll find this book a living example of the zag discipline. While many authors start with an article’s worth of ideas and expand them to book length, I’ve taken a book’s worth of ideas and compressed them to article length. Instead of a theorist’s view from the outside, I’ve given you a practitioner’s view from the inside. instead of 500 pages of heavy-going case studies, I’ve squeezed my thoughts into less than 200 pages of easy-to-read, easy-to-use, and easy-to-remember principles. in short, with ZAG, i preach what i practice. i know your time is valuable, so my first goal is to give you a book you can read on a brief plane ride. My second and more important goal is to give you the insights, process, and courage to build a high-performance brand. —Marty neumeier
The list of books you might like
