YouTube presentation 27 02 2017 v5

83 Pages·2017·10.68 MB·English

Danske Bank & YouTube
Carina Gjerløv, Martin Stenner, Inge Selawry-27 February, 2017
Our pillars of Collaboration with Companies
1. 2. 3. 4. 5.
Insights Media Innovation Results Capability
Agenda
• Digital First Marketing
• YouTube in Action for you
Google Confidential and Proprietary

“Would Google be crazy to buy YouTube?
No doubt about it.
Moronic would be an understatement of a
lifetime.”
Google Confidential and Proprietary
What happens on YouTube?
● Growing... Watchtime +50% YoY 3 years in a row
● 50% watched on MOBILE
● Every day, 26% of 15-29 year-olds watch YouTube
on their smartphone smartphone
● Some of the biggest categories is Music, Movies,
“How-to” & Auto
● You can become World Champ if you watch “How-
to” on YouTube
Google Confidential and Proprietary
The world is moving to
Winning
The Moments
That Matter
Confidential & Proprietary
you
understand...
your customers great stories what works
Google Confidential and Proprietary
Find potential customers of the Find potential customers
of the category and light users
category and light users of your
of your brand
brand and services
speak to all of them,
speak to all of them, often,
often, especially prior to purchase
especially prior to purchase
and make it easy for them
Through Mental and Physical availability
and make it easy for them to
to remember, find and buy
remember, find and buy your your product
=
product and services
Do I remember it when in need?
Can I buy it when I want to?
Google Confidential and Proprietary
Google Confidential and Proprietary