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YearbookofPhraseology1 2010 Yearbook of Phraseology 1 2010 Editor Koenraad Kuiper De Gruyter Mouton ISBN978-3-11-022261-6 e-ISBN978-3-11-022262-3 ISSN1868-632X ISSNonline1868-6338 BibliographicinformationpublishedbytheDeutscheNationalbibliothek TheDeutscheNationalbibliothekliststhispublicationintheDeutscheNationalbibliografie; detailedbibliographicdataareavailableintheInternetathttp://dnb.d-nb.de. (cid:2)c 2010WalterdeGruyterGmbH&Co.KG,Berlin/NewYork Printing:AZDruckundDatentechnikGmbH,Kempten ∞ Printedonacid-freepaper PrintedinGermany www.degruyter.com ManagingEditor Editors KoenraadKuiper HaraldBurger DepartmentofLinguistics UniversitätZürich,Switzerland UniversityofCanterbury Jean-PierreColson PrivateBag4800 UniversitéCatholiquedeLouvain, Christchurch8020 Belgium NewZealand E-mail: JarmoKorhonen [email protected] UniversityofHelsinki,Finland AnnetteSabban UniversitätHildesheim,Germany ReviewEditor AndreasLanglotz,UniversitédeLausanne,Switzerland EditorialBoard FrantišekCˇermak SalahMejri UniverzitaKarlovavPraze, ParisVIII,France Prague,CzechRepublic WolfgangMieder DmitrijDobrovol’skij UniversityofVermont,USA UniversitätWien,Austria AntonioPamies-Betrán ChristianeFellbaum UniversidaddeGranada,Spain PrincetonUniversity,USA AndrewPawley NataliaFilatkina AustralianNationalUniversity,Australia UniversitätTrier,Germany ElizabethPiirainen CsabaFöldes Steinfurt,Germany PanonischeUniversität, KathrinSteyer Vesprem,Hungary InstitutfürdeutscheSprache, SylvianeGranger Mannheim,Germany UniversitéCatholiquedeLouvain, DianavanLancker-Sidtis Belgium NewYorkUniversity,USA AnneliesHäckiBuhofer AlisonWray UniversitätBasel,Switzerland CardiffUniversity,UK ErlaHallsteinsdóttir SyddanskUniversitet,Denmark Contents Koenraad Kuiper Editorial ix Articles Sabine Fiedler Phraseology in a time of crisis: The language of bank advertisements before and during the financial crisis of 2008–2010 1 Anita Naciscione Visual representation of phraseological image 19 Natalia Filatkina and Monika Hanauska Wissensstrukturierung und Wissensvermittlung durch Routineformeln: Am Beispiel ausgewählter althochdeutscher Texte 45 Dmitrij Dobrovol’skij and Elisabeth Piirainen Idioms: Motivation and etymology 73 Günter Schmale Ist ein idiomatischer Ausdruck immer expressiv? Korpusbasierte und fragebogengestützte Beobachtungen zu einer verbreiteten Prämisse 97 Erla Hallsteinsdo´ttir and Ken Farø Interlinguale Phraseologie 125 viii Contents Anna Idström Inari Saami idioms of time 159 Comment Frantisˇek Cˇerma´k Fifteen commandments of a phraseologist 179 Bookreviews Christiane Fellbaum (ed.): Idioms and collocations: Corpus-based linguistic and lexicographic studies. (Elena Dnestrovskaya) 183 Wolfgang Mieder: “Yes we can”: Barack Obama’s proverbial rhetoric. (Sabine Fiedler) 190 Thomas Kotschi, Ulrich Detges and Colette Corte`s:Wörterbuch französischer Nominalprädikate: Funktionsverbgefüge und feste Syntagmen der Form <eˆtre + Präposition + Nomen>. (Annette Sabban) 194 Stefaniya Ptashnyk: Phraseologische Modifikationen und ihre Funktionen imText: Eine Studie am Beispiel der deutschsprachigen Presse. (Martina Häcker) 198 Alison Wray: Formulaic language: Pushing the boundaries. (Sixta Quassdorf) 203 Editorial Welcome to the Yearbook of Phraseology KOENRAAD KUIPER WelcometotheYearbookofPhraseology,or,astheindigenouspeopleoftheislands ofNewZealandwouldsayformulaically,‘Haeremai,Haeremae,Haeremai’. WhyshouldwewelcomethisYearbook?Whyindeedshould itseethelight of day at all? The world is full of academic periodicals dealing with exotica of thousands of kinds. High aims were set for theYearbook when it was pro- posed to the publishers. We said, “TheYoP will be the pre-eminent periodi- cal publication in phraseology with a high reputation among scholars in the field. It will publish only articles which makea significant contribution to the field.ItwillfacilitatedialoguebetweenContinentalandEnglish-speakingschol- arsinthefieldofphraseologyandbuild acomprehensiveunderstanding ofthe manyfacetsofphraseologyandthusestablishthefieldontheglobalscale.”On the one hand, these arehigh-sounding words and easily said. But on the other hand, thereis noperiodical publishing onall areasofphraseology exclusively. Infact, thefieldofphraseology is remarkablylittle known outside ofnorthern Europe.Whileitexistsatthecrossroadsofanumberofdisciplinesitiscertainly as central to linguistics as morphology and lexical semantics which deal with thepropertiesofonewordlexicalitems. How does the Yearbook conceive of phraseology. In the proposal to the publisherwesaid,“Phra seologyisthestudyofthephrasallexiconofbothnative speakersandlanguages,andthestudyoftheusageofphrasallexemes.Phrasal lexemes are distinguished from other lexemes by having syntactic structure ratherthanwordstructure.Aslexemes,theycanbestudiedforboththeirformal propertiesandtheirusageproperties. The study of the phrasal lexicon of speakers is manifested in studies of thepsycholinguistics ofsuchitemsincluding theiracquisition, production and perception.Wherestudyisrelatedtothephrasallexiconofalanguageitsupports areas such as the lexicography of idioms and restricted collocations, proverb studiesandcorpuslinguisticinvestigations.Theusageofphrasallexemesleads, forexample,tostudies informulaicvarietiesofspeechandstylistics.” x KoenraadKuiper So theYearbook has set out on an ambitious journey. In doing so it has neededfriends.Thesolescholarly societydealing with phraseology, theEuro- peanSocietyofPhraseologyhasbeenitssponsorandwithouttheactivesupport of the managementcommittee and advisory board as well as the membership oftheSocietythisvolumewouldnotbeinfrontofyou.Thepublishers,Mouton deGruyter,werepreparedtoaccepttheSociety’sproposalandhavebeenmost supportive. Membersofthe Editorial Boardhave beenpreparedtoreviewand have done so promptly and carefully. Inthis first issue it is important to thank allthesepeople. However, the production of aYearbook of phraseology is only a half way point.IftheworkrepresentedintheYearbook nowandinthefutureistomake asignificant contribution tothe discipline ofphraseology andits relateddisci- plinesitmustalsobereadanddisseminated.Howsuccessfulthatsecondphase willbeisuptothescholarlycommunityofthosewithaninterestinphraseology.

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