Table Of Content

Cover Page: iii Title Page: iii Contents Page: vii Preface Page: ix Part I: Lessons from My Story Page: 1 1. Becoming a Writer Page: 3 2. Becoming an Editor Page: 17 3. Running Op-Ed Page: 23 4. Dealing with Celebrities Page: 34 Part II: What’s Your Story? Page: 41 5. Finding Your Voice Page: 43 6. When to Go Personal Page: 52 Part III: Winning People Over Page: 61 7. Know Your Audience Page: 63 8. You Like Dogs? So Do I! Page: 75 9. Play on Feelings Page: 84 10. The Power of Empathy Page: 92 11. Don’t Argue Page: 102 Part IV: Tips on Writing Page: 109 12. Tell Stories Page: 111 13. Why Facts Matter, Even When They Don’t Page: 118 14. Focus. Be Specific. Prune. And Kill the Jargon. Page: 135 15. Coming Up with Ideas Page: 151 16. How to Please Editors Page: 162 Part V: The Psychology of Persuasion Page: 173 17. We Believe What We Believe Page: 175 18. The Power of Moral Values Page: 182 19. What Really Changes People Page: 188 Coda: Go Forth! Page: 197 Acknowledgments Page: 199 Index Page: 201 Copyright Page: iv

Description:
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
ebook img

Writing to Persuade: How to Bring People Over to Your Side PDF

8.87 MB·English
by  Trish Hall
#Language Arts & Disciplines #Composition & Creative Writing
Save to my drive
Quick download
Download
Upgrade Premium
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.

Preview Writing to Persuade: How to Bring People Over to Your Side

Cover Page: iii Title Page: iii Contents Page: vii Preface Page: ix Part I: Lessons from My Story Page: 1 1. Becoming a Writer Page: 3 2. Becoming an Editor Page: 17 3. Running Op-Ed Page: 23 4. Dealing with Celebrities Page: 34 Part II: What’s Your Story? Page: 41 5. Finding Your Voice Page: 43 6. When to Go Personal Page: 52 Part III: Winning People Over Page: 61 7. Know Your Audience Page: 63 8. You Like Dogs? So Do I! Page: 75 9. Play on Feelings Page: 84 10. The Power of Empathy Page: 92 11. Don’t Argue Page: 102 Part IV: Tips on Writing Page: 109 12. Tell Stories Page: 111 13. Why Facts Matter, Even When They Don’t Page: 118 14. Focus. Be Specific. Prune. And Kill the Jargon. Page: 135 15. Coming Up with Ideas Page: 151 16. How to Please Editors Page: 162 Part V: The Psychology of Persuasion Page: 173 17. We Believe What We Believe Page: 175 18. The Power of Moral Values Page: 182 19. What Really Changes People Page: 188 Coda: Go Forth! Page: 197 Acknowledgments Page: 199 Index Page: 201 Copyright Page: iv

Description:
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
See more

The list of books you might like

Upgrade Premium
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
DMCA & Copyright: Dear all, most of the website is community built, users are uploading hundred of books everyday, which makes really hard for us to identify copyrighted material, please contact us if you want any material removed.
Copyright @ PDFdrive.to, 2022 | We love our users