WRIT MILWAUKEE first in Nielsen KBOX Li

122 Pages·2013·13.32 MB·English

NOVEMBER 9, 1959 THIRTY -FIVE CENTS
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EXCLUSIVE: the public is asked again about quizzes Page 37
Official end to tv quiz era: confessions on Capitol Hill Page 39
FTC starts knuckle -rapping with L -O -F commercials Page 56
Advertisers plan to plunk down 10% more in 1960 Page 68
Balaban...
FASTER
The first jetliner service between commercial and purchase!
FLIGHTS LEAVING DAILY FROM
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ST. LOUIS
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WI first in Hooper, Trendex, Pulse and Nielsen
WRIT MILWAUKEE
first in Nielsen
KBOX Li
from 9th place to 2nd in the market in one year
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INVESTIGATE SOUTHERN CALIFORNIA'S BEST BUY NOW! CALL EDWARD PETRY & CO., INC., NATIONAL REPRESENTATIVE
with its quick rise to the top of Cleveland radio. But there's no getting away from what happened:
In January of this year we were dead last.
...
In February new management took over and this summer
we took over first place among all Cleveland radio stations.
Current all -day average: 24.5%*
We know how it is, when the buys which once gave peace -of -mind start
ulcerating. So now that we're the buy that brings tranquility, we promise
to keep your anxiety at a minimum. One way is to stay first, which we aim
to do by continuing to provide -and to improve -the new kind of radio service
we brought to Cleveland. Another way is to let you talk to Harvey GÍascock
(EXpress 1- 5000). He gives you a feeling of stability. Or, we'll send
somebody from Blair, to sell you some comfort.
*Hooper, Aug. -Sept., 7 a.m. -6 p.m. Mon. -Fri.
the new sound and the
THE NEW ...
new sell of radio in
WNEW WNEW
CLEVELAND
NEW YORK CITY NEW YORK CITY
AM -FM TV
5000 EUCLID AVE. TELEPHONE: EXPRESS 1 -5000
HARVEY L. GLASCOCK
Vice President & General Manager
WTTG
JOHN BLAIR
WASHINGTON, D, C. Exclusive National Representative
TV
DIVISION OF METROPOLITAN BROADCASTING CORPORATION
BROADCASTING, November 9, 1959 3
located in the
WGALTV
MULTI -CITY MARKET
PENNSYLVANIA STATE MEMORIAL AT GETTYSBURG
The WGAL -TV market is richly steeped in WuUAMSPOtl
... 1
tra-di ptiroons.p eTrhoiuss barnoda ds taarbelae h.a.s. ahlawsa $y6s3 b4 eebnil l-iaonn d is IllI10NTI MIIO.W.M...M IS...I .V..O.I..4. I 1M!O.lN O.OovM.\ 3lU.G/ 11NA!\ITON <AiION
CIN111 SUNIUIY ""'' ' !OIAOI-7
SN1DIl SNAMO[IN
In annual income, spends $334 billion in not 99,09,
"(LIN PO11fVllll
retail sales. WGAL -TV delivers depth IWIVOWN./ MINIM TOWN 'S CM U i l L I E U
coverage in its many cities, is first with l 1 l`S 5 IUCCS
HUNTINGDON
O.JJNIN\
viewers in Lancaster, Harrisburg, York READING
1VNT1 NGDGN ......N.. IISANON
and numerous other cities. "..N HARRISBURG
GAMMA ...
HI "1`I VOIE
vNMY
INI LANCASTER
WGAL-TV CNMIIIS HUSO ADAMS YORK ... COA,ISYIISI
INCASII a
wool. I
10 M` l I N O[ttYSBURG
chado, e WAYNISIOIO
Lancaster, Pa. Al .iNeIow mm Ammumou /
OAN NACOSTOW mum./ C A I aI O t t - .
110141
NBC and CBS n.M.....
IEIIIY
puna, I, N BC
1IIfIISON ,IIalI1CN
and
STEINMAN STATION
IOUDOUN C Y
Clair McCollough, Pres, AIE ONTGOMIIY
MUND 316,000 WATTS
Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco
4 BROADCASTING, November 9, 1454
CLOSED CIRCUIT
Good bet Odds are that Jim Aubrey profits during big business upsurge by ing-and-program-service plan (BROAD-
will become president of CBS Tele- quiz sponsor and for fair share of al- CASTING, Oct. 19) are beginning to come
vision Network -perhaps within weeks. legedly ill- begotten income. Attorneys in, and network officials say they're
He's been running network since Presi- are dead serious about legal basis for pleased with trend. Returns already in
dent Lou Cowan was hospitalized Oct. such suits. from 61, broken down as follows: 49
21 with blood clot in leg. It's reported promised 100% clearance of network
doctors have tried to discourage Mr. One beneficiary of blood -letting be- programming immediately upon start
Cowan from immediately resuming fore House Committee's tv quiz inquiry of plan (scheduled Jan. 1); 12 said they
heavy duties of network presidency. is Internal Revenue Service. Every time would clear 100% and would indicate
there's mention of money being paid to effective dates at Nov. 11 annual meet-
Return of natives CBS Radio which someone (like testimony of Max Hess ing of NBC radio and tv affiliates in
suffered number of defections after in- that he paid $15,000 to get employee on New York; one said he didn't like plan,
stituting its Program Consolidation $64,000 Question and to tv columnist would clear some but not all programs.
Plan (PCP) may witness return of some Jack O'Brian and to syndicated colum- This last one, unless he changes mind,
stations, including perhaps one 50 kilo - nist Bob Considine) IRS staff checks presumably will not be renewed when
watter. It's learned that at least two recipients' files to make sure such in- current contract expires. Network's
affiliates already have discussed reaffil- come was reported. position is that stations must clear
iation with CBS Radio President 100 %, though it's willing to allow some
Arthur Hull Hayes and that others Network reps Whether CBS and NBC flexibility if needed while real problems
which defected may have become dis- television affiliates repped by their net- are being worked out.
enchanted in attempting independent works in national spot sales will appeal
operation without network news and FCC's ruling prohibiting such represen- While NBC Radio gets ready to
special events programming. tation, effective Dec. 31, 1961, will be switch to new format Jan. 1 (see above),
determined at meetings to be held within progress is being made on another radio
FCC and quizzers Nettled by Con- next fortnight. (NBC intends to appeal front. Radio World Wide, group of
gressional allegations that FCC did to U.S. Court of Appeals but CBS has major -market stations formed to pro-
nothing and intends to do nothing not yet reached determination pending vide program service to members, ap-
about tv quiz rigging scandals, FCC study of opinion, adopted finally Oct. parently is getting its plans close to
commissioners have been talking among 30 but released Nov. 2.) Five affiliated operational state. Members are not
themselves about need to put out "white stations represented by NBC Spot Sales ready to talk, but it's understood they've
paper." Discussions have gotten to will meet in New York Nov. 10 in con- .set at least tentative target date of
-
point where commissioner -only meeting junction with NBC network affiliates Dec. 31 for start of service.
was held last Wednesday morning meeting, at call of Nathan Lord, gen-
-to
even before agenda was taken up eral manager of WAVE- TV Louisville.
try and bring thinking into focus. CBS group meets in Chicago, Nov. 19, IBM on tv Important new prestige ac-
coincident with TvB sessions, at call of count may be added to television's
client roster almost any time now. It's
Just what FCC will say (if anything) John S. Hayes, WTOP -TV Washington
International Business Machines, re-
is conjectural, but individual commis- and WJXT (TV) Jacksonville, Fla..
portedly looking around for program
sioners and staff have emphasized these who heads group.
up to its specifications. Benton &
points: When quiz scandals first broke,
FCC queried networks and decided they Meanwhile there's considerable activ- Bowles is IBM agency.
had been duped and were not culpable. ity by reps in pitching for representation
Commission has no jurisdiction over of stations which would become free House 'rigging'? Take it or leave it,
independent. packagers. No law has been agents if FCC severance order sticks. but one story floating about Washington
broken- except moral law. Commission While nothing definitive has developed, is that Oren Harris' Legislative Over-
cannot act on individual programs, but network -repped outlets are talking var- sight Committee decided to grab tv quiz
facts will be considered when network - ious alternatives separately and collect- rigging inquiry after Emanuel Celler's
owned station licenses come up for ively, including (1) setting up their own Judiciary Committee had made plans
renewal. And FCC investigation of net- organization with key personnel pos- to undertake probe -albeit from a dif-
work programming practices is still un- sibly recruited from existing network ferent angle. Rep. Celler (D -N.Y.) al-
derway. spot sales organizations; (2) going en ways has manifested extreme interest in
masse to established rep firm; (3) operat- all phases of show business indigenous
Legal holiday Bonanza in litigation is ing on branch office basis. Also men- to New York.
in offing as outcropping of tv quiz -rig- tioned but regarded as extremely un-
ging, according to some lawyers. They likely is possibility of groups "crossing If Judiciary Committee, rather than
foresee scores of damage suits against lines" with NBC's -repped affiliate mov- Oversight Subcommittee, had conducted
sponsors, networks and package firms ing to CBS Tv Spot Sales and CBS af- inquiry, would result have been differ-
by unsuccessful contestants who may filiates doing same with NBC. Under ent? There's no answer to that now
claim they were gypped of vast sums of FCC's order, this, according to re- but it's generally agreed that if New
money because answers were fed to sponsible opinion, is permissible but York grand jury "presentment" on its
their opponents. They also foresee corn - question arises as to feasibility. quiz inquiry of last July had been re-
petitive companies filing civil antitrust leased instead of impounded by court,
suits against quiz sponsors for unfair NBC endorsement Clearances under entire affair might have blown over
trade practices, asking for accounting of NBC Radio's new combination network- quickly.
Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC.,
1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C.
OVER
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FEATURE
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UNITED
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ARTISTS
BLAIR TELEVISION ASSOCIATES
station
6 BROADCASTING, November 9, 1959
WEEK IN BRIEF
Agencies: plagued with meetings To many brain-
THE
storming sessions are stifling the creativeness of adver-
tising agencies. More "lonely people" who know what
LANSING`
they are doing and want to do their jobs better than
anyone else are needed according to Draper Daniels,
executive vice president in charge of creative services, MARKET
Leo Burnett Co., Chicago. He states his case in MON-
DAY MEMO. Page 29. IS
MR. DANIELS
The scar in tv's image A second national survey by MOVING ..
UP
Sindlinger finds that public's opinion of tv has fallen as result of Charles .
Van Doren's testimony. Page 37.
An idol falls Charles Van Doren confesses he was completely rigged.
Others charge fixes on $64,000 Question, $64,000 Challenge and several
other shows. Page 39.
FTC war on deceptive tv FTC chairman announces saturation cam-
paign against false tv commercials; first blow comes with charges against
Libbey- Owens -Ford, General Motors. L -O -F, its agency and producers
stoutly deny any `trickery.' Tv Code Board officials meet with FTC ex-
ecutives. Page 56.
Agency conclave Mutual problems of agency executives explored at and the very best
eastern conference in New York of American Assn. of Advertising Agen- . . .
buy to serve and sell
cies. Media planners demonstrate how and what they buy in a simulated
exercise; tv -radio workshops a highlight. Page 62. its 313,100 residents is
Ad budgets going up Ten per cent average increase foreseen for 1960,
Assn. of National Advertisers reports after survey of member companies.
W LS
Big spenders will spend bigger. Page 68.
ANA looks at quizzes Effect of investigation on tv programs and
advertising to be explored in closed meeting at annual meeting of Assn.
of National Advertisers. Page 68.
High interest marks BPA convention The subjects are routine every-
day problems, but delegates to the Broadcasters Promotion Assn. meeting 5000
in Philadelphia attack them with gusto. BPA signs 102 new members.
Page 74. WATTS
Corinthian appoints H -R Five tv and two radio stations' national sales
representation consolidated by Corinthian with H -R Representatives and
H -R Television. Page 80.
First test of new Sec. 315 Mayoralty candidate claims WCAU -TV Take a look at the latest Hooper (J -F, 1959)
Philadelphia refused equal opportunities on air with other candidates
in news interview type program. FCC says it cannot determine that
TIME wlLs STATION
station faulted and it would be up to complainant to prove program was B
not bona fide news program. Question of reasonable opportunity to
Mon -Fri
present conflicting views also raised. Page 84. 7:00 a m 57.0 26.5
12:00 noon
ASCAP accord seen Major issues reported tentatively resolved in
Mon -Fri
latest negotiations for new ASCAP radio music licenses. Formula devel-
12:00 noon 66.2 16.3
oped for deduction of talent charges. Three other issues to be left for
6:00 pm
court decision. Page 90.
*
DEPARTMENTS Michigan's capital city market
now boasts
91 ,960 households
AT DEADLINE 33 INTERNATIONAL 106
BROADCAST ADVERTISING 62 THE MEDIA 74 $366,285,000 retail sales
BUSINESS BRIEFLY 70 MONDAY MEMO 29 $588,989,000 spendable
CHANGING HANDS 80 OPEN MIKE 18 income
CLOSED CIRCUIT 5 OUR RESPECTS 109
COLORCASTING 91 PROGRAMMING 90
DATEBOOK 10 SPECIAL REPORT 56 Represented by VENARD, RINTOUL 8 McCONNELL, Int.
....
EDITORIAL PAGE 120
EQUIPMENT & ENGINEERING 101 wits is
FANFARE 104 s1tD. L5s associated with WILX-TV
FATES & FORTUNES 95 p ye
FOR THE RECORD ,07 NBC CHANNEL 10
GOVERNMENT 84 ABC studios in Lansing -
LEAD STORY 37 cciLxi% Jackson- Battle Creek
)2 U and W PON - PONTIAC
BROADCASTING, November 9, 1959 7

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1.
tftnASS
(eighth event sponsored by WSM Nashville), An-
IIfMI-; Mr i drew Jackson Hotel there. Dr. Spencer Thornton,
i who has appeared on Jack Paar Show and NBC's
MUM -s11111fslI i Monitor, will speak.
osmumumsow }MisIiO11 Msi i Nexohv.i bit1io3n- 2 o9f -m Socdreeernn pDaiirnetcintogr sa nGd usildc ulpotfu reA, m7e9ri5c0a
slrtP' li
llil111rl lair Sunset Blvd., Los Angeles.
mil Nov. 14 -West Virginia AP Broadcasters news
I .Sii
f study seminar, Charleston Press Club, 2 p.m.
l,,1i There will be a section on sports.
01i> il<Ei0 21,1f 21-
'i J Nov. 15- National Television Week, spon-
I ti 1I sored by NAB and Telev-isIinon Bureau of Advertis-
I ii 6 ing. Theme: "Television Focus With Modern
I f - . ., fi>, America."- 22-
_ ,,,r.rlllltllllI Nov. 15 American Society of Association
1
Executives 40th annual meet, Boca Raton, Fla.
a At,.sn; George Romney, president of American Motors
sr
s 411111.111411111.111111111 Corp., Detroit, will be named "Association Man
P" IIsl11i:..me.tisirlig'ir! of the Year."
16-
r.sr atw1t11. sL.Marr.....,.« *Nov. Hollywood Ad Club luncheon at Holly-
mis iss wood Roosevelt Hotel. Richard D. Sharp, marketing
director, Packard Bell Electronics Corp., will tell
"The Packard Bell Story." Jack Haynes, vice
president, Robinson, Fenwick & Haynes (Packard
A CALENDAR OF MEETINGS AND EVENTS Bell's agency), will be chairman.
IN BROADCASTING AND RELATED FIELDS *Nov. 16 -Sales Executives Club, Mayflower Hotel,
Donald M. Ross ( *Indicates first or revised listing) Washington. Speaker: Robert Hurleigh, president,
Manager MBS.
NOVEMBER 16-
Robert E. Eastman Nov. Western States Advertising Agencies
11-
& Co., Inc. Nov. 8- Annual fall meeting, Assn. of Na- Assn. dinner meet, N ikabob restaurant, Los
Los Angeles Office tional Advertisers, The Homestead, Hot Springs, Angeles. Doug Anderson, president, Anderson -Mc-
Va. "Television and Radio Advertising Problems" Connell Adv., will chair program on media rela-
to be subject of closed workshop meeting Nov. 9, tions.
with Howard Eaton, Lever Bros. media director, Nov. 17 -Radio & Television Executives Society
in charge. "A New Way to Measure Advertising begins its 1959 -60 timebuying -selling seminar. C.
Effectiveness" to be presented by William Hesse, Terence Clyne, radio -tv vice president, McCann -
executive vice president, Benton & Bowles, also Erickson, and David Levy, NBC -TV program -talent
TIME SIGNALS Nov. 9. Marketing, advertising planning and ANA vice president, discuss "Tv programming, its prob-
advertising aids to be examined Nova 10; adver- lems and prospects." Hotel Lexington, New York,
"tiTmuer.n" on the radio and get the tNisoivn.g 8 c-a1se2 - hTihsetoartirees ONwonve. rs 11o.f America (in con- nNooovn. -21 7p.-m A.c aFdiersmt y oof f 16T ewleeveiskiolyn pArortgsr am&s .S ciences
junction with National Assn. of Concessionaries at New York, forum on international tv, Young
Millions of people check time via and Allied States Assn. of Motion Pictures), Men's -Young Women's Hebrew Assn., Lexington
rtiamdieo . sTighnaatl'ss wis hyo nsep oonfs otrhseh ipb eosft StNohollve .r mtv9a - nAc osuHsldon te.a l,g oafCi nh Bicbraoegacood.mc aeIs ft ispsEauxseet. c uptaivtetesr nosf pTreevxaasil,, sANavodevo.. r a1tH 79o2t-en Cld, aSlLifoto.s r niAan gBelreosa. dcasters Assn., Ambas-
media buys you can find. The Western Hills Inn, Dallas -Fort Worth. Guest speak- Nov. 18- Washington State Assn. of Broadcasters
mteur ltio-f actcoedsasy, 'sa mrabdi-i aoc timvea kecsh airta ca- eNro: v. H9aro-ld A riEz.o nFae lloBwrosa, dpcaressteidrse ntA, ssNnA. Ba. nnual meet, aOnlydm pOicr egHono telA, ssSne. atotlef . Broadcasters joint meet,
vital information medium to Valley Hotel, Scottsdale. Nov. 18 -East Central Region annual meeting,
America's population on the go. Nov. 9 -UPI Broadcasters of Georgia organiza- American Assn. of Advertising Agencies, Penn -
tional meet, Riviera Motel, Atlanta. Sheraton, Pittsburgh. Afternoon and evening
Sathtreenwtido nl oacnald aadsvseorctiiasteirosn kvnaolwu et hoef Nfaollv . m9e -e1tin0g.- ISnysrtaitcuutsee oHfo teRl,a dSioy racEunsgein, eNer.sY,. radio sNeosvs. ion1s8 o-Mpean intoe inRvaitdeido g&u esTtse. levision Broadcast-
ntiamtieo nsailg nleavl el sipto'sn sao srsphleipn.d idA tt iet -hine enN owv.i ll1 0he-a r Pthaillka deolnp htiav Ccolumb moef rcAiadlvse rbtiys inJgo hWn oWm.- emrse r, AsWsno.r,t hAinuggtuosnt,a OHhoiou,s es,a leAsu gcuosntas.u ltFarnetd, oAn . "PPault-
arepapdryo amchi xefso r orm iannsyt antitm ep rosdauvcintsg, oEfs auc,o pvyi ced epparertsmideenntt - aosfs ocNia.Wte. mAyaenra gi&n g Sodnir ecIntoc.r YNoovu.r B1e8s-t 2F0o-o Tt eFleovriswioanrd ." Bureau of Advertising,
too. Phila., at 6:30 dinner meeting, Poor Richard Club, annual meeting, Sheraton Hotel, Chicago.
19-
1319 Locust St. Nov. Tennessee AP Radio Assn. fall meet-
Spot Radio time signals offer Nov. 10- Academy of Television Arts & Sciences ing, Andrew Jackson Hotel, Nashville. In con-
greater value today than ever at Los Angeles, forum on good and bad com- junction with Tennessee Assn. of Broadcasters.
before. Capitaliz-ei otn this. Time no mercials, 8 p.m. general membership meeting, Nov. 19- 20- Institute of Radio Engineers Profes-
longer just flies sells! Beverly Hilton Hotel, Beverly Hills, Calif. Stan sional Group on Nuclear Science, Sixth Annual
Freberg, president, Freberg Unlimited, producer of Meeting, with special emphasis on nuclear science
radio- tv commercials, and W.S. Sharps, British and space exploration, electronics for plasma pro-
writer, are featured speakers. duction and diagnostics, research instrumentation
.44,J Nov. 10 -Assn. of Maximum Service Telecasters for high energy nuclear science, nuclear reactor
special board of directors meeting, Mayflower instrumentation and control and automatic sys-
Hotel, Washington, D. C. tems for nuclear data processing. Boston, Mass.
P.S. To sell the surging Pacific -20-
Nov. 11 13 -NBC radio -tv affiliates, Plaza Hotel, Nov. 19 Tennessee Broadcasters Assn.,
Northwest market your be-st New York. FCC Comr. Robert E. Lee will be one Andrew Jackson Hotel, Nashville.
time buy is KJR, Seattle, KXL, of featured speakers opening day, addressing Nov. 20- Comments due in FCC proposed rule -
Portland, KNEW, Spokane radio affiliates on "Networks -In Defense." Tv making (Docket 6741) to duplicate Class 1 -A clear
The Northwest Nugget Sta- affiliates hold 13th annual meeting Nov. 12 and channels in various sections of the U. S.
tions. closed- business sessions Nov. 13. Nov. 22 -24- American Bar Assn. national con-
-U.
Nov. 11 -13 of Missouri School of Journalism - ference on judicial selection- administration, Chi-
Missouri Broadcasters Assn. Broadcast news sem- cago. In conjunction with American Judicature
inar, at the university, Columbia. Topics for Society and Institute of Judicial Administration.
group discussion include "Radio News, Theory & News, government, political and bar group repre-
Practice," "Freedom of Access," "Politics vs. sentatives are invited. Radio, tv and press will
Radio & Tv," "Problems of Obtaining News From receive special invitations to attend a "landmark"
robert e. eastman & co., inc. rHooosmp,it"a ls" N&e wD oTcetocrhsn,"iq u"eOsr gainn izNinegw st heP rLeosceanl taNtieowns,"- m"weiethtin ge mtop hadsisisc usosn bbaesitct erp rombleetmhosd so f otfh e secleocutritnsg,
"Taste in News -What to Use & How to Use it," judges."
representing major radio stations "Relationship Between News & Sales Manage- *Nov. 23 -Sales Marketing Executives of Chicago
ment," `Broadcast News & the Law," and "The and Milwaukee, combined meeting, Congress Hotel,
WNEW WIL KLAC KJR KXL Juvenile Code." Chicago. Speaker: Robert Hurleigh, president, MBS.
KNEW WRIT CKLW WHBQ KXOL Nov. 11-14--Sigma Delta Chi (professional jour- Nov. 23 -25-W omen's Advertising Clubs' mid -
KBOX WING WCOL KDEO WARM nalistic fraternity) 50th anniversary convention, western intercity conference, Oakton Manor,
KQEO WPTR WSBA WAAB WKLO Indianapolis. Guest speaker: Vice President Rich- Pewaukee, Wis.
KLEO WEEP KTOK WSAV KSYD ard M.1 3N-ix on. *Nov. 24 -Radio & Television Executives Society
KWKY WAMS KXLR WZOK KRIZ Nov. Colorado Broadcasters & Telecasters timebuying -selling seminar. Henry Brenner, presi-
Assn., Brown Palace, Denver. dent, T. V. Q., and Albert E. Sindlinger, president,
Nov. 13 14-Country Music Disc Jockey Festival Sindlinger & Co., answer "What's New In Nose
10 BROADCASTING, November 9, 1959