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Credits Acquisitions Editor Senior Project Coordinator Aaron Black Kristie Rees Project Editor Graphics and Production Specialists Lynn Northrup Ana Carrillo Andrea Hornberger Technical Editor Jennifer Mayberry Donna Baker Quality Control Technician Copy Editor Jessica Kramer Kim Heusel Proofreading Editorial Director Evelyn Wellborn Robyn Siesky Indexing Business Manager BIM Indexing & Proofreading Services Amy Knies Senior Marketing Manager Sandy Smith Vice President and Executive Group Publisher Richard Swadley Vice President and Executive Publisher Barry Pruett About the Author Janet Majure is an author, writer, and editor with more than 30 years in the publishing industry. She writes or has written for WordPress blogs (individual blog Foodperson.com and group blog Ethicurean.com) as well as two business sites using WordPress (Janetmajure.com and Givemestrength.net). She also has written and edited books, newsletters, and articles for daily newspapers, and edited technical white papers. Author’s Acknowledgments The author gratefully acknowledges the WordPress community, which has made this remarkable software available, as well as the ongoing support of family and friends. In particular, she thanks friend, neighbor, colleague, and agent Neil Salkind; Acquisitions Editor Aaron Black; Project Editor Lynn Northrup; Technical Editor Donna Baker; and previous Project Editor Sarah Hellert. How to Use This Book Who This Book Is For 3 Icons and Buttons This book is for the reader who has never used this Icons and buttons show you exactly what you need to particular technology or software application. It is click to perform a step. also for readers who want to expand their knowledge. 4 Tips The Conventions in This Book Tips offer additional information, including warnings and shortcuts. 1 Steps 5 Bold This book uses a step-by-step format to guide you Bold type shows command names or options that you easily through each task. Numbered steps are actions must click or text or numbers you must type. you must do; bulleted steps clarify a point, step, or optional feature; and indented steps give you the 6 Italics result. Italic type introduces and defines a new term. 2 Notes Notes give additional information — special conditions that may occur during an operation, a situation that you want to avoid, or a cross-reference to a related area of the book. CHAPTER 3 Buy a Domain Setting Up Your WordPress.org Blog If you are self-hosting your blog, you likely will want to buy a domain name to make it easier for 4 Click the domain name you Youre caadne rbs utyo af idnodm yaoiun. nYaomu em faryo mw aannty tnou bmubye or noef froegr iast Wraorsr daPsr eas sst.ce6opm in bdleopge, ntdoeon.t of your hosting wtoa nt )to. register3 ( changes decision. However, web hosts often will register domains and give their customers a price break on B The domain also appears on the service. Therefore, if you are planning an independent blog, you may want to choose a web host the right side of the screen before registering your domain. usenldeecrt Ymouulrt iCpalert .d oYomua imnsa yi f you want. Buy a Domain 5 After you select all the 1 1 Go to www.name.com in your dcloicmka Cinhse ycokuo uwta.nt to register, web browser. Note: This site is one of many 2 where you can search for and buy domains. Your web host may give you a discounted price. A new web page opens. 2 Type the name of your proposed 6 Review the information on domain in the box. the confirmation page. 3 Click Search or press . 5 7 ICfr eyaotue aarne sAactcisofuiendt,. click A Domains with the name you searched appear at the top of the The window expands to page. Those already registered let you type registration are marked Taken (Backorder). information. Complete it, Premium domains are registered and then click Continue. to someone else who is selling Proceed through the them at premium prices. remaining screens until Choosing Backorder means your registration and Name.com will try to snag the purchase are complete. domain for you when its registration expires. 4 TIPS Suggested alternative domain Do I have to buy a domain name? If the domain name I want is already taken, can I get a nthaem peas gaep.pear farther down on NUoR.L Iwf iyllo ub ed yoo nuor tw, ehbo wheovset’rs, dyooumra in sOinmlyi lyaor uo ncaen, bduetc iadse .. iAn f.oin fion sdtoemada ionf s .hcooumld? function just fine. If none of the available or and directory listing, such as You may need to make an extra effort to promote the site and suggested domain names www.webhost.com/myweblog, or make clear the address to avoid confusion with the .com satisfies you, repeat Steps 2 it could be a subdomain such as domain. People in the future may be less likely to assume an and 3 until you find one myweblog.webhost.com. address ends in .com with the launch in 2013 of a whole array you want. of new domains. Table of Contents Chapter 1 Planning Your WordPress Site Understanding WordPress and Blog Terms ....................4 Choose a Blog Topic .................................................6 Plan Your Blog’s Content ...........................................8 Research Blog Titles ............................................... 10 Research Domain Names ......................................... 12 Think Ahead about Passwords .................................. 14 Get to Know WordPress Types .................................. 15 Look Closer at WordPress.org ................................... 16 Look Closer at WordPress.com .................................. 18 Sign Up at Gravatar.com ......................................... 20 Chapter 2 Setting Up Your WordPress.com Blog Sign Up with WordPress.com .................................... 24 View Your New Blog ............................................... 28 Get to Know Your Blog’s Dashboard .......................... 30 Understanding the WordPress.com Admin Bar............. 32 Understanding the WordPress.com Home Page ........... 34 Create Your WordPress.com Profile ............................ 36 Select Your General Settings .................................... 38 Consider Premium WordPress.com Options ................. 40 Buy a Domain at WordPress.com ............................... 42 Map a Domain to WordPress.com .............................. 44 Choose Your Personal Settings ................................. 46 Make Your Site Private ............................................ 48 Add Viewers to Private Blogs ................................... 50 Chapter 3 Setting Up Your WordPress.org Blog Choose a Host for Your Blog .................................... 54 Buy a Domain ........................................................ 56 Install WordPress via Your Host’s Automatic Installation ....................................................... 58 Get an FTP Application for Manual Installation ........... 60 Download WordPress Software .................................. 62 Set Up the MySQL Database ..................................... 64 Upload the WordPress Files ...................................... 66 Complete the Configuration and Installation .............. 68 Troubleshoot Installation Errors ............................... 70 Create the Configuration File ................................... 72 Log On to Your Blog’s Dashboard .............................. 76 Review the Welcome Module .................................... 78 Get to Know the Dashboard ..................................... 80 Understanding the Admin Bar .................................. 81 Customize and Navigate the Dashboard ..................... 82 Set Your General Settings ........................................ 84 Create Your Profile ................................................. 86 About Privacy Settings ........................................... 88 Select Your Search Engine Visibility .......................... 89 Set the Permalinks Structure .................................... 90 Understanding Other Settings .................................. 91 Chapter 4 Creating Written Content Understanding Pages and Posts ................................ 94 Review the Writing Settings .................................... 96 Get to Know the New Post Page ............................... 98 Introducing the Visual Editor and Toolbar .................100 Table of Contents Introducing the Text Editor and Toolbar ...................102 Understanding Categories and Tags .........................104 Create and Edit Categories .....................................106 Create and Edit Tags ..............................................110 Write and Publish Your First Blog Post .....................112 Apply Categories to Posts .......................................114 Apply Tags to Posts ...............................................118 Recall an Earlier Version of Your Blog Post ................120 Write and Publish a Page .......................................122 Edit or Delete What You Write .................................124 Add Formatting to Your Text ...................................126 Add Text Hyperlinks to Your Post or Page .................128 Paste Text from Other Sources ................................130 Using the More Option to Break Your Posts in Two .....132 Convert Categories and Tags ...................................134 Chapter 5 Creating Visual and Audio Content Consider Media Issues ...........................................138 Understanding Display and Image Dimensions ...........140 Review Media Settings ...........................................141 Prepare Images for Uploading .................................142 Upload and Insert an Image While Posting ...............144 Edit an Image While Uploading ...............................148 Format an Image from the Edit Image Window ..........150 Add Images to the Media Library .............................152 Insert Images from Web Sources .............................154 Using Images to Enhance Posts ...............................156 Add a Caption to an Image .....................................158 Wrap Text Around an Image ...................................160
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