Women, Work, and the Web: How the Web Creates Entrepreneurial Opportunities PDF
Preview Women, Work, and the Web: How the Web Creates Entrepreneurial Opportunities
Women, Work, and the Web Women, Work, and the Web How the Web Creates Entrepreneurial Opportunities Edited by Carol Smallwood ROWMAN&LITTLEFIELD Lanham•Boulder•NewYork•London PublishedbyRowman&Littlefield AwhollyownedsubsidiaryofTheRowman&LittlefieldPublishingGroup,Inc. 4501ForbesBoulevard,Suite200,Lanham,Maryland20706 www.rowman.com 16CarlisleStreet,LondonW1D3BT,UnitedKingdom Copyright©2015byRowman&Littlefield Allrightsreserved.Nopartofthisbookmaybereproducedinanyformorbyany electronicormechanicalmeans,includinginformationstorageandretrievalsystems, withoutwrittenpermissionfromthepublisher,exceptbyareviewerwhomayquote passagesinareview. BritishLibraryCataloguinginPublicationInformationAvailable LibraryofCongressCataloging-in-PublicationData Women,work,andtheWeb:howtheWebcreatesentrepreneurialopportunities/editedbyCarol Smallwood. p.cm. Includesbibliographicalreferencesandindex. ISBN978-1-4422-4426-9(cloth:alk.paper)–ISBN978-1-4422-4427-6(pbk.:alk.paper)–ISBN 978-1-4422-4428-3(ebook) 1.Self-employedwomen.2.Internetandwomen.3.Businesswomen.4.Smallbusiness.5.Electronic commerce.6.Internetmarketing.7.Internetpublishing.I.Smallwood,Carol,1939– HD6072.5.W652015 658.1'141082–dc23 2014032086 TMThepaperusedinthispublicationmeetstheminimumrequirementsofAmerican NationalStandardforInformationSciencesPermanenceofPaperforPrintedLibrary Materials,ANSI/NISOZ39.48-1992. PrintedintheUnitedStatesofAmerica Contents Foreword ix ChristineA.Olson Preface xiii CarolSmallwood Acknowledgments xv PartI:FosteringChange 1 1 BloggingtoCreateChange 3 AmandaPeach 2 CreatingOpportunitiesforWomenontheWeb:AMother’sQuest 9 DenisePowell 3 Girls’HumanRightsandVirtualEmpowerment:Celebrating theFirstInternationalDayoftheGirlwithaVirtualSummit 17 EmilyBent 4 EstablishingOnlineBusinessIdentities:HowFemaleSmall BusinessOwnersUseSocialMediatoMarketTheirBusiness 27 KaraPoeAlexander 5 FindaHub 37 KaninaHolmes 6 KeepingMyPlaceattheTable:GrowingwithaBusiness 45 LizWeblerRowell 7 KHORAI:PromotingReproductiveandMaternalMentalHealth throughanInnovativeWebPresence 55 MarieHansen,TashaMuresan,andAurélieAthan v vi Contents 8 LeveragingthePoweroftheWebforWork:FemaleVeterans’ OnlineEffortstoCombatUnemployment 65 D.AlexisHartandMarianaGrohowski 9 TipsforStartingYourOwnDreamBusinessoneBayandEtsy inThirtyDaysorLess 77 KathleenClauson PartII:RunningaBusiness 87 10 Plus-SizeFashionBloggingfora“Size”ofOurOwn 89 JillAndrewandAishaFairclough 11 LeveragingtheLinkyParty:KnowledgeSharingintheBlogosphere 99 JenniferRussum 12 LookingattheTechnologyTrendsofLifeCoaches:Findingand UsingSuccessfulOnlineBusiness-BuildingTools 111 MelissaCornwell 13 Social,Digital,andBusinessEntrepreneurship:FromOnline CommunitytoBusinessOpportunity 119 JenniferSintime 14 VodcastingforProfit 125 AmandaPeach 15 WomeninWorkBoots:AWebsiteProfilingWomenintheTrades 131 JenniferSintime PartIII:EducationalApplications 139 16 EntrepreneurshipResearch:UsingtheToolsatYourLocalLibrary 141 LuraSanborn 17 EditingStudentWriting 151 AmyJ.Barnickel 18 OnlineInstructors:TheNewFaceofEducation 159 JudyDonovan,JulieAdkins,andDebbieCarpenter 19 TheSixPsofEditorialAssistantships:HowtheWebPaidFor MyDoctoralEducation 171 JennyUngbhaKorn 20 TeachingOnlinefromHome 181 KatherineSanger 21 AWoman’sJourneythroughtheWeb 191 RobertSimpson Contents vii PartIV:PersonalAspects 199 22 GettingtheMostOutofaVirtualInternship 201 LauraFrancabandera 23 HowtheInternetHasOpenedDoorsforWomenwithDisabilities 209 KRoyal 24 ReducingtheCaregiver’sBurden 219 DarraHofman PartV:PublishingandWriting 227 25 FoundinganOnlineMagazineInspiredbyTravelWrittenby Women 229 SarahMenkedick 26 FoundingandRunningSheilaBender’sWritingItReal 239 SheilaBender 27 FoundingFemaleEditors:YourVoice,YourVision,andHow toMakeItaReality 249 NicoleM.Bouchard 28 Self-PublishinginaMale-DominatedPublishingWorld 259 LeanneOlson Index 267 AbouttheEditorandContributors 271
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