Women in Magazines: Research, Representation, Production and Consumption

277 Pages·2016·5.677 MB·English

by  Rachel Ritchie, Sue Hawkins, Nicola Phillips, S. Jay Kleinberg

Women in Magazines
Women have been important contributors to and readers of magazines since
the development of the periodical press in the nineteenth century. By the
mid-twentieth century, millions of women read the weeklies and monthlies
that focused on supposedly ‘feminine concerns’ of the home, family and
appearance. In the decades that followed, feminist scholars criticised such
publications as at best conservative and at worst regressive in their treat-
ment of gender norms and ideals. However, this perspective obscures the
heterogeneity of the magazine industry itself and women’s experiences of
it, both as readers and as journalists. This collection explores such diver-
sity, highlighting the differing and at times contradictory images and under-
standings of women in a range of magazines and women’s contributions to
magazines in a number of contexts from late nineteenth century publica-
tions to twenty-first century titles in Britain, North America, continental
Europe and Australia.
Rachel Ritchie is an Associate Research Fellow at Brunel University London.
Sue Hawkins teaches nineteenth-century British social history at Kingston
University London.
Nicola Phillips is a Gender Historian and Co-Director of the Bedford Centre
for the History of Women and the MA in Public History at Royal Holloway,
University of London.
S. Jay Kleinberg is a Professor Emerita at Brunel University London and
Chair of the Society for the History of Women in the Americas.
Routledge Research in Gender and History
1 The Women’s Movement 7 The Educated Woman
and Women’s Employment Minds, Bodies, and Women’s
in Nineteenth Century Higher Education in Britain,
Britain Germany, and Spain, 1865–1914
Ellen Jordan Katharina Rowold
2 Gender, Sexuality and Colonial 8 Political Women
Modernities The Women’s Movement,
Edited by Antoinette Burton Political Institutions, the Battle for
Women’s Suffrage and the ERA
3 Women’s Suffrage in the Alana S. Jeydel
British Empire
Citizenship, Nation and Race 9 Women, Education, and Agency,
Edited by Ian Christopher 1600–2000
Fletcher, Laura E. Nym Mayhall Edited by Jean Spence, Sarah Jane
and Philippa Levine Aiston, Maureen M. Meikle
4 Women, Educational 10 Gender, Migration and the
Policy-Making and Public Sphere, 1850–2005
Administration in England Edited by Marlou Schrover and
Authoritative Women Since 1800 Eileen Janes Yeo
Edited by Joyce Goodman and
Sylvia Harrop 11 Across the Religious Divide:
Women, Property, and Law
5 Women, Gender and Labour in the Wider Mediterranean
Migration (ca. 1300–1800)
Historical and Global Jutta Gisela Sperling and Shona
Perspectives Kelly Wray
Edited by Pamela Sharpe
12 Gender, Power, and Military
6 Women, Accounting, and Occupations
Narrative Asia Pacific and the Middle East
Keeping Books in Eighteenth- since 1945
Century England Edited by Christine de Matos and
Rebecca Elisabeth Connor Rowena Ward
13 The Schooling of Girls in Britain 19 Gender in Urban Europe
and Ireland, 1800–1900 Sites of Political Activity and
Jane McDermid Citizenship, 1750–1900
Edited by Krista Cowman, Nina
14 Gender in Late Medieval and Javette Koefoed and Åsa Karlsson
Early Modern Europe Sjögren
Edited by Marianna G. Muravyeva
and Raisa Maria Toivo 20 Women and the Reinvention of
the Political
15 The Political Worlds of Women Feminism in Italy, 1968–1983
Gender and Politics in Nineteenth Maud Anne Bracke
Century Britain
Sarah Richardson 21 Women in Higher Education,
1850–1970
16 Men After War International Perspectives
Edited by Stephen McVeigh and Edited by E. Lisa Panayotidis and
Nicola Cooper Paul Stortz
17 Female Agency in the Urban 22 Gendering the Settler State
Economy White Women, Race, Liberalism
Gender in European Towns, and Empire in Rhodesia,
1640–1830 1950–1980
Edited by Deborah Simonton and Kate Law
Anne Montenach
23 Women in Magazines
18 Women and the Media Research, Representation,
Feminism and Femininity in Production and Consumption
Britain, 1900 to the Present Edited by Rachel Ritchie,
Edited by Maggie Andrews and Sue Hawkins, Nicola Phillips and
Sallie McNamara S. Jay Kleinberg
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Women in Magazines
Research, Representation,
Production and Consumption
Edited by Rachel Ritchie, Sue Hawkins,
Nicola Phillips and S. Jay Kleinberg
First published 2016
by Routledge
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and by Routledge
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without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Names: Ritchie, Rachel, editor of compilation. | Hawkins, Sue, 1956– editor
of compilation. | Phillips, Nicola (Nicola Jane) editor of compilation. |
Kleinberg, S. J., editor of compilation.
Title: Women in magazines : research, representation, production and
consumption / edited by Rachel Ritchie, Sue Hawkins, Nicola Phillips and
S. Jay Kleinberg.
Description: New York : Routledge, 2016. | Series: Routledge research in
gender and history ; 23 | Includes bibliographical references and index.
Identifiers: LCCN 2015041768 (print) | LCCN 2016000526 (ebook) |
ISBN 9781138824027 (alk. paper) | ISBN 781315741727 (ebk) | ISBN
9781315741727 ()
Subjects: LCSH: Women’s periodicals––History. | Women––Periodicals––
History. | Women and literature––History.
Classification: LCC PN4835.5 W66 2016 (print) | LCC PN4835.5 (ebook) | DDC
050.82––dc23
LC record available at http://lccn.loc.gov/2015041768
ISBN: 978-1-138-82402-7 (hbk)
ISBN: 978-1-315-74172-7 (ebk)
Typeset in Sabon
by Apex CoVantage, LLC
Contents
List of Figures x
Introduction 1
RACHEL RITCHIE, SUE HAWKINS, NICOLA PHILLIPS AND S. JAY KLEINBERG
PART I
Thinking About Women’s Magazines
1 Fragmentation and Inclusivity: Methods for Working
with Girls’ and Women’s Magazines 25
PENNY TINKLER
2 Landscape for a Good Woman’s Weekly: Finding
Magazines in Post-war British History and Culture 40
TRACEY LOUGHRAN
PART II
Ideals of Femininity and Negotiating Gender Norms
3 Gender, Reproduction and the Fight for Free Love
in the Late Nineteenth-Century Periodical Press 55
SARAH JONES
4 Inter-war Czech Women’s Magazines: Constructing
Gender, Consumer Culture and Identity in Central Europe 66
KARLA HUEBNER
5 Make Any Occasion a Special Event: Hospitality,
Domesticity and Female Cordial Consumption in
Magazine Advertising, 1950–1969 81
ROCHELLE PEREIRA-ALVARES
viii Contents
6 Righting Women in the 1960s: Gender, Power and
Conservatism in the Pages of The New Guard 92
SINEAD MCENEANEY
PART III
Women, Magazines and Employment
7 Getting a Living, Getting a Life: Leonora Eyles,
Employment and Agony, 1925–1930 107
FIONA HACKNEY
 8   ‘Corresponding with Men’: Exploring the Significance 
of Constance Maynard’s Magazine Writing, 1913–1920 125
GRETCHEN GALBRAITH
9 The Married Woman Worker in Chatelaine
Magazine, 1948–1964 137
HELEN GLEW
10 Nanny Knows Best?: Tensions in Nanny Employment
in Early and Mid-Twentieth-Century British Childcare
Magazines 148
KATHERINE HOLDEN
PART IV
Young Women in Magazines
11 The American Girl: Ideas of Nationalism and
Sexuality as Promoted in the Ladies’ Home Journal
during the Early Twentieth Century 165
CHEYANNE CORTEZ
12 A Taste of Honey: Get-Ahead Femininity in 1960s Britain 183
FAN CARTER
PART V
Women’s Bodies from Second Wave Feminism
to the Twenty-First Century
13 Popular Feminism and the Second Wave: Women’s
Liberation, Sexual Liberation and Cleo Magazine 201
MEGAN LE MASURIER
Contents ix
14 How Ladies’ Home Journal Covered Second
Wave Health, 1969–1975 214
AMANDA HINNANT
15 B eauty Trade and the Rise of American Black
Hair Magazines 228
CARINA SPAULDING
Contributors 241
Bibliography 248
Index 261