wisconsin broadcaster_jan feb 2017

32 Pages·2017·2.77 MB·English

M A R C H / A P R I L 20 17
Save the Date
Summer
CHAIR’S COLUMN
Conference
2017? Just You Wait!
June 14-15, 2017
Blue Harbor Resort
2017 looks doesn't seem to really Sheboygan
make it any less work, it’s
like a year Details soon at
just a different kind of work. wi-broadcasters.org
in flux.
We don't have to manually erase
A whole new tape carts anymore, just push a key.
administration is Certainly there's a lot to do in WBA. Our awards
unpredictable. show has more than 1,700 entries, a record. We're
Dick Record For us in the working on a project to honor Rick Jowett, our late
WBA Chair media, it can be photographer for a generation or two. We plan to be AWARDS COMMITTEE
a circus, in more involved in Honor Flights again. This time we’re
ways than one. We have an working with Vietnam vets. WBA will be working WBA Awards:
unpredictable president, that's for harder to replace the income lost when some NCSA
Another Record
clients cut budgets or simply went away. Budget cuts
sure. Those who work for him are
mean service cuts. But we'll be working hard to
too. It appears the new FCC chair, Year!
replace that income or reduce services. You already
Ajit Pai, plans to do some things
know membership dues have increased. It was a long
that'll make it easier for us to
time coming. And the value surely matches the It gets more difficult each
operate. The public file listener
letters will go away, and even amount we now pay. Lindsay year to believe that the WBA
more changes are being discussed Each station will have work to do.The TV people Wood Davis Awards program has grown
at the FCC that might make it have to deal with their spectrum project. Someone WBA Awards again, setting yet another
easier for us to operate. will have to get to the Legislature/Department of Committee record, but it has happened
Co-Chair
The funny thing is that those Continued on page 2> again! Continued on page 3>
changes come and go, but it
PRESIDENT’S COLUMN
CONTENTS Are YOU a Record elected
Chair’s Column. . . . . . . . . . . . . . Front page
President’s Column. . . . . . . . . . Front page graduate of
WBA Board Chair
Awards Committee. . . . . . . . . . Front page
Young Professionals’ Column . . . . . . . . . 3 the Walker
Year of the Sales Manager | Webinars6,7 New Officers, Directors elected at annual
Afternoon and Evening Statewide Test of Broadcast
Tornado WArning EAS Code April 20. . 8 meeting
WBA Supports Proposal to Michelle
Change EEO Rule. . . . . . . . . . . . . . . . . . 9 Vetterkind, Management According to WBA bylaws, Dick Record, Family Radio,
Members in the Spotlight. . . . . . . . 10-13 CAE La Crosse, assumed the position of WBA Board Chair
Institute?
Drone Journalism Training WBA President at the annual meeting during the recent WBA Winter
Offered at UW. . . . . . . . . . . . . . . . . . . 14
WBA Saves the Day!. . . . . . . . . . . . . . . . 14 and CEO Conference.
Amber Alerts. . . . . . . . . . . . . . . . . . . . . . 14 I’d like to take this Dick was one of those kids who decided at a very
Gilman Halsted, retired WPR Reporter, opportunity to tell you about one young age to do radio. At 15, he wormed his way into
named Distinguished Wisconsin a job at a local station, WFAR, in Sharon/Farrell, Pa. He
Watchdog. . . . . . . . . . . . . . . . . . . . . . . 15 of the greatest offerings we
worked for some time for nothing just to get the
Jacobs Media: Why CES is important to
all broadcasters. . . . . . . . . . . . . . . . . . 16 provide: the Walker Broadcast chance. Then he got $5 cash every two weeks. He
Winter Conference & State Legislative Management Institute! thought he’d get rich. He later worked for WKST, New
Day Review. . . . . . . . . . . . . . . . . . . . . 18
Castle, Pa. and WXTV-TV in Youngstown. He went to
Student Seminar Highlights. . . . . . . . . 20 The Institute is the first of its kind to be Youngstown State University at the same time. He
2017 Student Awards for Excellence. . . 21
sponsored by a state broadcasters association. It returned to WFAR working an air shift and doing the
WBA’s DC Trip. . . . . . . . . . . . . . . . . . . . . . 26
Educators’ Column. . . . . . . . . . . . . . . . . . 29 is now in its 20th year, having completed its first copy writing and some sales. His real goal was to be
Foundation Chair’s Report. . . . . . . . . . . 30 six, 3-year management education cycles in 2015. in news, but since the station didn’t have a news
Calendar of Events. . . . . . . . . . . Back page
Continued on page 4> Continued on page 2>
CHAIR’S COLUMN Continued from page 1
Revenue to change the sales tax picture to make sure any money spent by those stations becomes a
deduction. The bill passed in the last legislature was faulty in that regard. Wisconsin Broadcasters Association
In radio, FM chips for cell phones are getting more plentiful. There were more than a thousand FM Officers & Board of Directors
translators licensed to strengthen the signals of AM stations. That will probably start again.
OFFICERS 2017-2018
The commission will probably work on cutting more of our red tape providing more flexibility to serve
Chair of the Board
our audiences. The red tape needs to reflect the current marketplace, not 1977. Dick Record Family Radio, La Crosse
That's my first newsletter to the membership. Hope to see you all in Sheboygan in June. And, thank Vice Chair - Television/Chair Elect
you for your trust in electing me as WBA chair. Steve Wexler
E. W. Scripps Company, Milwaukee
Vice Chair - Radio
Nancy DouglassWLKG-FM, Lake Geneva
Treasurer
Record elected WBA Board Chair, New Officers, Directors elected at annual meeting Continued from cover. Steve Lavin WBAY-TV, Green Bay
Secretary
department, he took a job in news at KWIX, Bernier, Radio Plus, Marinette/Fond du Lac, was
Chris Bernier Radio Plus, Marinette/Fond du Lac
Moberly, Missouri. For many reasons he admired elected Secretary.
Immediate Past Chair
the station, but didn't like the town. They didn't Directors elected to two-year terms are: Director Tom Allen Quincy Broadcast Group, Madison
serve vodka. He then was hired in 1966 at WISM, (SW District) – Lupita Montoto, WLMV
Madison where he became news director just (LaMovida), Madison; Director (NE District) – Juli BOARD OF DIRECTORS
before rioting broke out at UW. He thought the Buehler, WLUK-TV, Green Bay; Director (SE Judson Beck WLAX-TV/WEUX-TV,
protests were a newsman's dream. He even District) – Jane Wade, WISN-TV, Milwaukee; and La Crosse/Eau Claire
learned to wear a gas mask while reporting. After Director (NW District) – Lynn Bieritz, Mid-West Lynn Bieritz Mid-West Family Broadcasting,
Eau Claire
five to six years, he was sent to La Crosse in 1971 Family Broadcasting, Eau Claire.
to be general manager of Mid-West Family's new Keith Bratel iHeart Media, Madison
Mid-term Directors not facing re-election
station WKBH, purchased from WBA president Juli Buehler WLUK-TV, Green Bay
include: (SW) Don Vesely, WMTV, Madison and
Howard Dahl. Dick has been there ever since Dave EdwardsWUWM-FM,
(NW) Brad Heinkel, WAOW-TV, Wausau. In
even though he semi-retired after 40 years and Milwaukee Public Radio
addition, Michael Wright, Midwest Communica-
became National Sales Brad HeinkelWAOW-TV/WYOW-TV,
Manager. ... He then was hired in tions, Wausau (who was an At- Wausau/Eagle River
Large Board Member), was
JT Koser Koser Radio Group, Rice Lake/Hayward
Dick serves on many local 1966 at WISM, Madison elected to fulfill the remainder
boards in La Crosse and on of Bernier’s unexpired (NE Lupita Montoto La Movida WLMV Radio,
many of the boards of Mid- where he became news Director) term. And Chuck Madison
Mark StrachotaWDJT-TV/CBS & Telemundo,
West Family stations. He has director just before Sullivan, Entercom, Milwaukee, Milwaukee
two daughters (both was elected to fulfill the
rioting broke out at UW. Chuck SullivanEntercom, Milwaukee
teachers), two grandsons and remainder of the vacant SE
Don Vesely WMTV-TV, Madison
quite an art collection. He He thought the protests Radio District Director position
travels a couple times a year (vacated in 2016 due to Bratel Jan Wade WISN-TV, Milwaukee
were a newsman's
and has been to 48 countries changing Districts). JeffWeltonNautel, Hackett's Cove, Nova Scotia
in the past 15 years. dream. He even learned Michael Wright Midwest
At-large Directors appointed by Communications, Wausau
Dick continues to work at the to wear a gas mask the Board are: Mark Strachota,
six La Crosse stations almost WDJT-TV, Milwaukee; Jud Beck, Ex Officio - NAB Board
while reporting. Tom Walker
every day during his semi- WLAX-TV/WEUX-TV, La Mid-West Family Broadcasting, Madison
retirement, which gives him a Crosse/Eau Claire; Jeff Welton,
little time to be on top of Nautel (representing our Associate membership); Staff
things with WBA. and Dave Edwards, WUWM-FM/Milwaukee Public President & CEO
In the Chair position, Record succeeds Tom Allen, Radio (representing non-commercial Michelle Vetterkind, CAE
Regional Vice President for Quincy Media, Inc., broadcasting). [email protected]
who will remain as ex-officio Past Chair. At-large mid-term Directors who were not facing Vice President - Administration
Linda Baun
With Record now in the leadership position on re-election include: Keith Bratel, iHeartMedia,
[email protected]
the Board, Steve Wexler, E.W. Scripps Company, Madison and J.T. Koser, Koser Radio Group, Rice
NCSA/PEP Coordinator Liz Boyd
Milwaukee was elected Vice-Chair Television and Lake Hayward.
[email protected]
designated Chair-Elect to succeed Record in In addition, Tom Walker, Mid-West Family
Communications Kyle Geissler
2018. Nancy Douglass, WLKG-FM, Lake Geneva, Broadcasting, Madison, remains on the board as [email protected]
was elected Vice-Chair Radio; Steve Lavin, WBAY- an ex-officio member, per his seat on the NAB WBA Board minutes are always available for
TV, Green Bay, was elected Treasurer; and Chris Board, according to WBA bylaws. members. Please email Linda Baun at
[email protected] to request a copy.
Wisconsin Broadcasters Association
44 E. Mifflin Street, Suite 900
Madison, WI 53703
Phone Toll Free [phone]
wi-broadcasters.org
2 Wisconsin Broadcaster | wi-broadcasters.org
YOUNG PROFESSIONALS’ COLUMN
WBA Mentorship Program Renewed
Calling all broadcasters! I am pleased time in the next year to mentor a young broadcast professional.
to announce the renewal of the WBA Also, we ask that you sign up any of your new employees to be a
mentorship program. mentee. The time commitment is only as much as both mentor and
JT Koser mentee wish, whether it’s communicating every week or only a few keys
We need members to either sign up any of your new
Koser Radio Group times throughout the year. While it is not required, we highly encourage
young professionals, or to volunteer your time to
both parties to make efforts to meet in person if possible. Even in a
mentor a young broadcaster.
world of incredible communication options, nothing can replace a
Many successful broadcasters have had a simple face-to-face conversation.
mentor figure at some point in their life. To If you’re in a leadership
Mentors and mentees will be matched up in the
ensure that we have a future of great leaders
position at your station coming months, with an initial meeting for everyone
in our field, we believe it’s vital to provide the
at this year’s summer conference in Sheboygan! The
means for young broadcasters to grow and (general manager, program
Young Professionals Committee will be hosting a
learn the skills that can turn them into leaders director, sales manager, etc.) meet and greet between mentors and mentees,
for our industry.
you may have had someone followed by a fun social activity for everyone
If you’re in a leadership position at your afterwards.
station (general manager, program director, that was a big influence on
Thank you very much for considering a
sales manager, etc.) you may have had
your career… someone that mentorship and for signing up your own
someone that was a big influence on your
employees for the program. Let’s help our young
career… someone that helped you realize “I helped you realize “I really can
professionals become the leaders they were
really can do this!” We hope that you would do this!” meant to be!
share those experiences, and volunteer your
AWARDS COMMITTE Continued from page 1
WBA Awards: Another Record Year!
Growing by almost 100 entries from the previous year, the WBA Awards activities that the new committee chairs needed to be people who
for Excellence program had 1,783 entries submitted this year. Wow! already had the clear respect of the Board. Please be sure to read the
Again! article in this issue of the WBA Newsletter announcing the (wonderful!)
One oddity among this year’s entry totals was the relatively large new Awards Committee Chairs. My term will end after the wrap up
number of entries that were rejected for various rules violations. Three meeting after the Awards Gala on Saturday, May 6 at the Madison
or four a year is our normal number, but this year we rejected almost 50! Marriott. I look forward to celebrating with you!
And the great majority of these were because of time limit violations, I have accepted a position of Awards Committee Chair Emeritus.For
either too short or too long. The rules on time limits have not changed those of you who did not benefit from a traditional Catholic high school
in some years, so the committee can only conclude that entrants are not education, emeritus is a word that can be humorously translated two
reading the rules as carefully as in years past. As we have done in the different ways: the first is “Won’t go away.” The second is, “Comes and
past, the committee will inform stations of which entries didn’t make it goes as he pleases.”
into competition after the awards are handed out in May. I assure you I’ll focus on the second! Thanks for ALL the support so many
In other important news from the WBA Awards Committee: of you have shown to the WBA awards program. There’s nothing like it,
Scott Robert Shaw of the Midwest Family stations in LaCrosse has because there’s nothing like you!
ended his many years of participation on the awards committee, where
he was a stalwart. We are so grateful for his
many contributions. We’ve chosen Robert
New chairs to lead WBA Awards Committee
Kennedy of Midwest Communications in Green
Bay to take Scott Robert’s place. Medium The WBA Awards Committee will be under new leadership
Market News and Talk is one of our most after this year’s awards gala.
competitive divisions, and Robert Kennedy’s Kelly Radandt, Woodward Radio Group, and Dean Maytag, retired
WTAQ is a multiple time winner of Station of from WISN-TV, will be co-chairs of the committee that oversees
the Year. He’ll be a great addition to the the annual awards contest and gala.
committee.
The committee was previously co-chaired by Lindsay Wood Davis
This is my final year as Awards Committee and Tom Bier who oversaw tremendous growth in participation for the awards program.
Chair. We realized that the co-chair The WBA is grateful for their service.
arrangement I shared for so long with Tom Bier,
The committee will continue to be co-chaired by representatives from radio and television.
with both TV and radio representatives from
The awards committee will meet next after the awards gala, which will be May 6 at the
different-sized markets, was a good model. We
Madison Marriott West in Middleton.
also realized that the awards committee has
become such a huge and vital part of the WBA’s
Wisconsin Broadcaster | March/April 2017 3
PRESIDENT’S COLUMN Continued from page 1
Are YOU a graduate of the Walker Broadcast Management Institute?
It is held on the campus of the University of Wisconsin-Madison in teaching negotiations for the This year’s speaker
conjunction with the UW School of Business. The Institute started Executive MBA, Center for
out in 1997 as the WBA Foundation Broadcast Management Professional Development, and will be Deb Houden,
Institute. Then, in 2006, the estate of William R. Walker graciously the Center for Advanced
PhD. She’s an adjunct
donated funds to endow the Institute and it has since been the Studies in Business. She will
Walker Broadcast Management Institute. present The Reality of Negoti- faculty member at
This year’s event takes place April ation. Effective negotiations
This year’s event
18-20. The Institute has become so are important in the the Wisconsin School
takes place April 18- popular that we only have a couple management of life. Each day
of Business teaching
of spots left available this year. If we face numerous bargaining
20. The Institute has we’re sold out by the time you see situations in our personal and negotiations for the
this, give us a call to see if you can professional world, but our
become so popular get on a waitlist for next year’s individual realities can get in Executive MBA,
that we only have a event. While you can see this year’s our way. Deb will discuss the
full agenda and registration form influence of perceptions in Center for Profes-
couple of spots left on the WBA website (www.wi- managing negotiations
sional Development,
broadcasters.org) , let me give you successfully.
available this year.
a bit of an insider’s perspective on Another highlight in and the Center for
what a terrific offering this is (as I Wednesday night is the
just so happen to be a graduate of the Class of 2003). Where else “graduation ceremony.” Advanced Studies in
can you get three days of top-notch instructors, the most timely Attendees belt out an enthusi-
Business.
session topics, a fabulous venue (it doesn’t get much better than astic rendition of Pomp &
the UW-Madison campus in the spring), and memorable Circumstance, as each
camaraderie (it’s fun to watch how everyone seems to bond with graduate steps up to the
other members of their “class” after spending three full days podium to receive the highly coveted leather briefcase, which
together each year, for a three-year period), at an all-inclusive, one can only receive as a graduate of the Institute.
amazingly low price? Oh, and did I mention that’s without ever The program is designed in three, three-year modules for
having to leave the state of Wisconsin? maximum effectiveness.For the most part, topics will repeat
The highly-interactive sessions take place during the day every three years (with many of the same instructors coming
(Tuesday, Wednesday back, due to popular demand). However, if you’re worried about
and Thursday) in the This year’s speaker committing to the full three years initially, please don’t. While it’s
state-of-the art Grainger true that the majority, by far, do attend the full three-year cycle
will be Deb Houden,
Hall, which houses UW- (trust me, you’ll want to), we’ve had a few who have been unable
Madison’s School of to and have still benefitted greatly from the year(s) they have
PhD. She’s an adjunct
Business. Tuesday night been able to attend.
features a reception and faculty member at Many of you know Joan Gillman. Joan has been and continues to
casual dinner at one of be an integral part of the Institute as she’s worked with us since
the local restaurants the Wisconsin School the program’s inception when she was the Director of the Small
within walking distance of Business teaching Business Development Center at UW-Madison. While Joan has
of State Street and the since “retired” (she is now Director of Industry Relations,
UW Campus. It also negotiations for the Emeritus, School of Business, UW-Madison), fortunately for us –
seems to be a bit of a she likes us (she really likes us) and is willing to continue to work
tradition that after Executive MBA, with us on the program, securing top-notch sessions and
dinner, several will speakers each year.
Center for Profes-
wander over to nearby
Memorial Union and sit sional Development, If I still haven’t convinced you to sign up for
out on the lakefront
terrace eating Babcock and the Center for the Walker Broadcast Management Institute,
Hall ice cream (or
take a look at this list of our 119 esteemed
perhaps indulging in a Advanced Studies in
favorite Wisconsin graduates (and…we’re looking to add more
Business.
libation). Wednesday
graduates to the list after this year’s event).
night features a
reception, dinner, and Wouldn’t YOU like to see your name on
speaker on the top floor of the beautiful UW-Madison Fluno
this list?
Center. This year’s speaker will be Deb Houden, PhD. She’s an
adjunct faculty member at the Wisconsin School of Business
4 Wisconsin Broadcaster | wi-broadcasters.org
PRESIDENT’S COLUMN Continued from page 1
WALKER BROADCAST MANAGEMENT INSTITUTE GRADUATES
2016 Evan Stanek, Woodward 2009 Jeff Ver Voort, WISC-TV, Madison Brian Howell, Madison Magazine,
Tracy Balzer, Mid-West Family Communications Cindy Taerud-Forkes, WKBT-TV, Tom Yunt, Woodward Madison
Broadcasting La Crosse Communications, Dubuque, IA Dayton Kane, Woodward
Anna Engelhart, WKOW-TV 2012 Amy Ziebell, Mid-West Family 2006 Communications, Appleton
Kyle Geissler, WISC-TV Jill Shiroma, WISC-TV Radio Steve Brown, Woodward Michelle Vetterkind, WBA,
David Hyland, WI Public Radio Eric Voight, Results Broadcasting Ritchie Baumann, Mid-West Communications, Appleton Madison
Jim Murphy WRJC AM/FM Dave Edwards, Woodward Family Radio Randy Hawke, Mid-West Family Jolene Neis, Mid-West Family
Steve Schlutt, Mid-West Family Communications Jason McCutchin, Mid-West Radio, Madison Radio, Madison
Broadcasting Steve Fisher, Woodward Family Radio John Hunt, Mid-West Family Pat O’Neill, Mid-West Family
Mark Van Allen, Mid-West Family Communications Len Clark, Learfield Radio, Madison Radio, Madison
Broadcasting Pam Jahnke, Mid-West Family Communications Kevin Kavanaugh, Family Radio, Kelly Radandt, Woodward
Steve Young, WNWC-FM Broadcasting Sue Ramsett, WSAW-TV, Wausau La Crosse Communications, Appleton
Rex Charger, Mid-West Family Scott Huber, WSVX Radio Al Lancaster, WSAW-TV, Wausau Scott Robert Shaw, Family Radio,
2015 Broadcasting Theresa Timm, Family Radio Kristy Nix, Family Radio, La La Crosse
Lynn Bieritz, Mid-West Family JD Garfield, Mid-West Family Corri Moran, Family Radio Crosse George Smith, WSUP-FM,
Broadcasting Broadcasting Linda Baun, WBA, Madison John “Sly” Sylvester, Mid-West Platteville
Ryan “Elwood” Bjorn, Woodward Jim Leach, Mid-West Family Mary Anne Drewek, Woodward Family Radio, Madison Ted Waldbillig, Mid-West Family
Communications Broadcasting Communications John Wanie, Woodward Radio, Madison
Zack East, Mid-West Family Jen O’Brien, Mid-West Family Don Grassman, Results Communications, Appleton
2002
Broadcasting Broadcasting Broadcasting
Jean Taylor, Mid-West Family 2005 Wilfred Tremblay, WSUW-FM,
Andrew Felix, WEAU-TV
Broadcasting 2008 Scott Chorski, WKBT-TV, La Crosse Whitewater
John Kimmons, Mid-West Family
Broadcasting Howard Gloede, Mid-West Family Joe Daguanno, Mid-West Family Jason Effinger, WMTV,
Luis Montoto, Mid-West Family Broadcasting Radio, Stevensville, MI Madison/WEAU-TV, Eau Claire 2001
Broadcasting John Huff, KWWL-TV Dave Doetsch, Mid-West Family Steve Scadden, WISC-TV, Ken Beno, Lake Land College,
Josh Morgan, WREX-TV Bridget Breen, KTIV-TV Radio, Springfield, IL Madison Mattoon, IL
Hope Quackenboss, Mid-West Dave Booth, WXOW-TV Glen Gardner, Mid-West Family Leonard Charles, WISC-TV,
Family Broadcasting Jeff Thelen, WSAW-TV Radio, Madison 2004 Madison
Joe Radske, WISC-TV Jim Gifford, Mid-West Family Dave Black, WSUM-FM, Madison
Brian Tyndall, Mid-West Family 2011 Radio, St. Joseph, MI Carmelyn Daley, WISC-TV, 2000
Broadcasting Kevin Ruppert, WISC-TV Brian Michaels, Family Radio, La Madison Mary Jo Berner, WERL/WRJO,
Paul Layendecker, Mid-West Crosse Tim Etes, WRJN/WEZY, Racine Eagle River
2014 Radio –Michigan Geoff Shields, WMTV-TV, Steve Lavin, WEAU-TV, Eau Tom Bier, WISC-TV, Madison
Sean Dwyer, WXOW-TV Bob Bucholtz, Madison Claire/WBAY-TV, Green Bay John Laabs, WBA, Madison
Mid-West Radio – Michigan Rick Trautschold, Mid-West Scott Lopas, WTKM AM/FM, Bob Miller, WKOW-TV,
John Laughrin, WAOW-TV
Family Radio, Springfield, MO Hartford Madison/Discover
Mike O’Brien, Bliss
2010 Barb Renbarger, WEAU-TV, Eau Mediaworks, Milwaukee
Communications
Terry Stevenson, Seehafer Mike Kornemann, Madison 2007 Claire David Sanks, WISC-TV, Madison
Broadcasting Magazine Nan Blom Roach, WISC-TV, Sandy Shockley, Shockley
Colin Benedict, WISC-TV Madison 2003 Communications, Madison
2013 Susie Taylor, Channel 3000 Tim Bremel, WCLO/WJVL, Greg Bell, Woodward Terry Shockley, Shockley
Bruce Briney, WKOW-TV Ty Shea, WISC-TV Janesville Communications, Appleton Communications, Madison
Cedric Friesen, Family Radio Sandi Schmidt, Woodward Joe Calgaro, Woodward Bob Dailey, WCLO/WJVL, Tom Walker, Mid-West Family
Communications Communications, Appleton Janesville Radio, Madison
Mike Kemmeter, Woodward
Communications Greg Lawrence, Woodward Don Rosen, WRJN/WEZY, Racine James Hodges, WBKV/WBWI, Jen Winiger, Madison Magazine,
Communications Ken Scott, WCLO/WJVL, West Bend Madison
Ed Kral, WSJV-TV
Janesville
Jill Sommers, WISC-TV
Wisconsin Broadcaster | March/April 2017 5
2017 is the ‘Year of the Sales Manager’
Your WBA is partnering with Chris Lytle to • Preventing and Overcoming Broadcast Sales’ Toughest Objections
make 2017 The Year of the Sales Manager. • More First Meetings: Getting in to See Those Hard-to-See Prospects
As a WBA member, you can have full access to Instant • Advanced Consulting Skills for Broadcast Advertising Salespeople
Sales Training. Members get an archive of 75 pre-planned sales training sessions. Then, • How to “Talk” Advertising With Your Prospects and Customers Today
each week you’ll get an email from Chris to let you know about the new sales Instant You can brush up on your sales management skills with these webinars:
Sales Training session. • Running Sales Training Sessions That Really Increase Sales
Put “Wisconsin” in the subject line and email [email protected] the • Twelve Sales Management Lessons You Shouldn’t Have to Learn the Hard Way
full name and email of the person who does the bulk of the sales training. You can link to • Scarce Talent: Finding and Hiring the Best Salespeople
Supercharged Sales Management (instantsalestraining.com) now. It’s a compelling 53-
• The Coaching Imperative: How Great Managers Get More Loyalty and Production
minute video to make 2017 your year. from their Sellers
As a bonus, you will also have access to all of the webinar recordings of this year’s Have a look at the site. I think you’ll want to be a part of this. Let Chris know soon.
webinar series. Train new people or retrain your veterans with these sales
Your sales management job just got a little easier.
sessions:
Local Sales Recruitment Program
Hiring Sellers for 1.Wednesday, March 8, at 11 a.m on building a better offer letter. Register now.
It Isn’t All About the Money
Today and Tomorrow 5. Wednesday, July 12, at 11 a.m.
There are more things to consider than
Building and Keeping the Ideal Team
commission rates, this session will cover
The WBA is working with Media We have all heard how there will be more
compensation, ideas, perks and benefits that
Staffing Network to provide member turnover in the future with people expected to
don’t break the bank and will start you thinking
stations with a new program, Local switch jobs more often so it is crucial to get
out of the box on where your next hire could
Sales Recruitment. The program will them in and productive as soon as possible.
come from, in addition to building a
help bring you the best and brightest Hear what successful companies are doing to
recruitment strategy and budget. Register now.
sellers. We’ve heard you: it’s difficult to ramp up new hires and how to retain the ones
find and keep sellers. 2. Wednesday, April 12 , at 11 a.m. you want by keeping staff engaged while
Since 1993, Media Staffing Network has Getting the Word Out building a better culture.
worked exclusively with media companies to Job seekers are smart and savvy, they are There is no cost to participate in these
help them hire sellers, managers and various going to check you out before you ever learn webinars, but registration is required. Please
other positions. Hiring and retaining people their name. In this session, we start with the register at the WBA website in the events
today is a different game than it used to be. essentials of building a solid job description section. All sessions will be archived and
Local Sales Recruitment is designed to help and then how to market, not just your open available on the WBA website for later viewing.
broadcasters find, hire and retain top sales jobs, using social media, live events and
talent. It isn’t an overnight, quick fix. It’s referral programs. It will be helpful to have all Additional Training
designed to change your entire hiring process participants have access to a computer with
with their expertise and experience. Stations Internet connection for this session. Register Resources Direct from
will find more effective tools and tricks to help now.
Media Staffing
find people in their own markets. Companies
in small and large markets will be able to fine 3. Wednesday, May 10, at 11 a.m.
tune their recruitment strategy and practices. How Do I Find the New Sellers? Media Staffing Network has also put together
additional training options for stations. These
If you think you can post an ad and find your
are available to stations at a special price, listed
Local Sales Recruitment superstars, you may be mistaken! Recruiting
below. Stations interested in any of the
takes as much planning, focus and
Webinar Series commitment as you give to landing target following services should register with Media
Staffing Network: https://oab.formstack.com/
accounts. Learn about where and how to find
forms/media_staffing_network.
The WBA is paying for member access to the potential sellers, how to reach out and court
training program’s webinar series. The them to join your team while putting in an 1. Webinar Handout Package ($50)
webinars take place once a month between accountability program to be sure your
This package is designed to accompany the
February and July, with topics to help not only managers are doing what they need to find
webinars and is provided to each company by
hire, but build and maintain a pipeline of the candidates. Register now.
market. The handout package includes the
potential hires. All sessions will be presented
4. Wednesday, June 14, at 11 a.m. following:
by Media Staffing Network President & CEO
Laurie Kahn. Can I Legally Ask That Question? Templates with each webinar including:
Asking the right questions during an interview
o Sample sales job profile
is an art. Find out smarter ways to gain
o Sample recruitment ad, tips for recruitment
information along with a reminder of what you
brochure, job postings
can and cannot ask during interviews; plus tips
6 Wisconsin Broadcaster | wi-broadcasters.org
Your WBA is offering to you as a
o Tips on using LinkedIn
o List of suggested social media sites to review for FREE member benefit,
job postings
the following webinar opportunities.
o Template of recruitment log
o Suggested calendar of when to recruit, promote
We appreciate your excellent support.
jobs
Webinar Opportunties
o Sample offer letter
o Tips of ideas to keep staff engaged
o Tips on things to include in career page on
Seven Things Advertisers Have Completely Wrong
website
About Radio
o Access to our portal for updated ideas and
reference Guest: Pierre Bouvard
o Inclusion in our monthly email blast with hiring
April 11 at 10 a.m. or April 13 at 3 p.m. CST
tips
Radio is alive and well and as strong as ever. It’s the #1 reach medium. It’s
2. Review and Update of Current Hiring Tools
the number one in-car entertainment choice. Yet research suggests
($750)
advertiser perceptions are far different from radio’s reality. Experts focus
Media Staffing Network will review and update your
on telling and selling a compelling and contemporary radio story that re-
current hiring tools, including job profiles, offer
sets client perceptions and opens their wallets.
letters and recruitment ads. This review service is
available at a special price just for WBA members,
What Agencies Want From Their Media Partners
and services will be provided for one year.
Guests: Ben Thomas, Buntin Group
3. Marketing Package ($500)
Media Staffing Network will provide you with copy June 20 at 10 a.m. or June 22 at 3 p.m. CST
for recruitment on-air ads and social media, person- Media sales is an ever-evolving profession. If you’re selling the same way
alized LinkedIn profile coaching and coaching on you were just two years ago, you’re out of date. Learn what has changed
setting up email blasts. This service is offered at a
in dealing with agencies, how they have evolved, and what they want
discounted price for WBA members, and marketing
and need from you now.
services are available for one year.
4. Career Page Assistance (ask for a quote) Un-Clog Your Sales Pipeline; Get Dead or Dying
Media Staffing Network will review of your station’s Deals Moving Guest: TBA
website and career page with suggestions on how to
July 11 at 10 a.m. or July 13 at 3 p.m. CST
better attract candidates.
5. Sourcing Services According to CSO Insights, 90 percent of projected deals don’t close
when they are projected to close and 54 percent don’t close at all. This
If stations decide they prefer more hands-on
wreaks havoc on your projections and your income. Learn how to keep
assistance, Media Staffing Network can provide
your pipeline clog-free and focus your time and effort on the deals most
sourcing services, priced at a special rate for WBA
members: likely to close.
o Sourcing local job seekers, forward to station for
Developing Effective Local Advertising Strategies
review and follow up
(minimum 40 hour package – $1,200) Guest: TBD
o Sourcing local, non-job seekers, identify passive
August 22 at 10 a.m. or August 24 at 3 p.m. CST
candidates,
97 percent of people selling radio advertising today don’t have a degree
build a log that stations can use to track or market
to in building a bench in marketing or advertising. With the proliferation of new ways to
(minimum 40 hour package – $2,600) advertise, local advertisers are inundated with salespeople and shiny new
toys. Now, more than ever, it’s critical for today’s broadcast professional to
o Call out to local names, passive candidates to
encourage be an expert resource on marketing and advertising for local businesses.
conversations with your station
(minimum of 20 hour packages – $2,000) Handling Objections Heroically
Note: Call out services cannot be provided without Guest: TBD
one of the sourcing plans. The goal is to start a
September 12 at 10 a.m. or September 14 at 3 p.m. CST
station with a log of a minimum of 100 leads for solid
potential candidates. Objections are inevitable, but they don’t have to be intimidating.
Objections are a clear sign you’ve got your prospect right where you want
6. Search (Quoted Independently)
them: engaged, emotionally invested, and serious enough to seek more
Media Staffing Network can conduct searches for
information. Learn proven strategies for handling objections with
individual or multiple sellers.
courage and confidence.
Wisconsin Broadcaster | March/April 2017 7
Afternoon and Evening Statewide Tests of
Tornado Warning EAS Code On April 20
Please Respond To WBA Office
In cooperation with real EAS Tornado Warning Code is
Wisconsin Emergency being sent, the crawl on TV AFTERNOON TEST
stations and cable systems will
Management, the National
1: p.m. Tornado Watch “TOA” EAS
read “A Tornado Warning has been
Weather Service will Code issued
issued for…”. Thus we ask that TV
conduct two tests of the real broadcasters and cable operators 1:45 p.m. Tornado Warning “TOR” EAS
Tornado Warning EAS Code, making the decision to air these Code issued by all NWS
one in the afternoon and a tests should display a “This is a offices serving Wisconsin
second one in the evening, Test” graphic behind the crawl. counties*
on April 20, 2017 as part of The tests will be originated on
EVENING TEST
Tornado and Severe NOAA Weather Radio (NWR), and
will be relayed via the State Relay
Weather Awareness Week. The TOA EAS Code will not be sent for the
(SR) and Local Primary (LP) stations.
evening test.
The State of Wisconsin has received
The EAS “TOR” Code will be sent
a waiver from the FCC to use the 6:45 p.m. Tornado Warning “TOR” EAS
independently by all five NWS
actual EAS Tornado Warning Code Code issued by all NWS
offices serving Wisconsin, following
for these statewide tests. If there is a offices serving Wisconsin
the schedule below. Broadcasters
threat of severe weather at the time counties*
and cable operators that monitor SR
of the afternoon test, then both the
or LP stations from multiple EAS EAS Header Code parameters to be
afternoon and evening tests will be
Operational Areas or directly used in both tests:
postponed until April 21. If there is
monitor NWR from another EAS Originator Code: WXR
severe weather on April 21, the tests
Operational Area may receive more
will be cancelled. If the afternoon EAS Code: TOR
than one Tornado Warning alert for
test runs on April 20, but the EAS Duration: 15 minutes
each test; since these alerts are sent
evening test is cancelled due to the
independently from each NWS *These tests are being coordinated with
threat of severe weather, the
office they will not be recognized by the State of Minnesota. Stations in the
evening test will not be rescheduled
EAS units as duplicates if alerts are border area will receive both Wisconsin
to the next day – it will just be
received from two different EAS and Minnesota counties in the same
cancelled.
Operational Areas. It is also possible coordinated TOR Tornado Warning EAS
To accommodate the request of that some NWR stations may message at both 1:45 p.m. and 6:45 p.m..
some Wisconsin broadcasters after broadcast more than one TOR Code
Please respond by e-mail to
last year’s first-ever evening test, this for each test as some NWR stations
Vice President Linda Baun at
year’s evening test has been moved serve counties from more than one
[email protected] to
to 6:45 p.m. This is 10 minutes earlier NWS office.
than last year, allowing more time to indicate you have received this
This will be the schedule for the
relay the test before the top of the two tests run on April 20, 2017 or message, have passed this information
hour. Stations are encouraged to
if there is severe weather on April along to all relevant staff (including
carry both the afternoon and
20, both tests will be conducted on station meteorologists), and will partic-
evening test, and forward any
April 21, 2017. If the afternoon test
ipate in the tests and the public notice
comments to WBA following the
runs on April 20, but the evening
prior to the tests.
tests.
test is cancelled due to the threat of
NOTE: Public Notice on your end will begin
The audio of these tests will severe weather, the evening test will
one week prior to the tests (PSA’s, mention in
repeat several times in the script not be rescheduled to the next
your news stories, weather reports, etc).
“This is a Test”, but because the day—it will just be cancelled:
8 Wisconsin Broadcaster | wi-broadcasters.org
WBA supports proposal to change EEO rule
Your WBA, along with other State 1. Whether the Internet is broadly available to all segments of the U.S. population is
beyond question in 2017, and the FCC needs to conform its rules and policies to that
Broadcasters Associations representing
reality.
all 50 states, the District of Columbia, and
2. Because the EEO Rule itself does not expressly prohibit relying solely on Internet
Puerto Rico, recently filed Joint
recruiting, the FCC need not conduct a formal rulemaking to implement the change,
Comments in support of a proposal to
but could instead issue a declaratory ruling or clarification to that effect, which
change the FCC’s EEO Rule to permit
would speed implementation of it.
broadcast stations to rely solely on
3. Had the Internet been available when the EEO Rule was created, it certainly would
Internet-based recruiting to meet their have been the FCC’s preferred avenue of recruitment, as it is universally available,
obligation to “use recruitment sources for free (via public wifi or libraries and schools), instantaneous, and flexible, providing
each vacancy sufficient in [a licensee’s] not only an avenue for job seekers to learn about an opening, but to apply for it as
well.
reasonable, good faith judgment to
widely disseminate information 4. Government and businesses have uniformly moved their recruiting to the Internet,
and job seekers, being aware of this, do their job hunting on the Internet.
concerning the vacancy.”
5. Broadcasters need to be able to focus their recruiting resources where it will be most
The same unified group of State Broadcasters
effective, and for a young population that relies heavily on the Internet for
Associations had first requested this change in
information, including for job hunts, requiring use of “traditional” recruiting
2002, at which time the FCC indicated that the
mechanisms is inefficient.
Internet was not yet sufficiently available to
minority and rural populations to permit 6. As most broadcast stations today have digital operations, stations are looking for
broadcasters to rely exclusively on Internet applicants with digital skills, including the knowledge of how best to utilize social
recruiting. In these comments, we made the media and other Internet platforms, and the ideal place to find such applicants is on
following points: the Internet.
Wisconsin Broadcaster | March/April 2017 9
Members in the Spotlight Radio station
delivers 2,000 gifts
WSAW-WZAW sets
Evangel Ministries
new ‘Share Your
WEMI-FM in Appleton
Holidays’ record collected more than
2,000 Christmas Care
Gray Television’s CBS
shoe box gifts in the
affiliate WSAW-TV and
19th annual ‘Christmas
WZAW-TV Wausau,
Care’ drive, benefiting 35
shattered records by raising more than $90,000 in its “Share Your Holidays”
local crisis programs and
drive, held Dec. 2–22. The campaign benefits the food pantries at The
emergency rooms. Shelter staff and hospital emergency room
Salvation Army of Wausau and The Neighbors’ Place. The previous record was
workers watch carefully for patients who are in crisis or lack
$63,432. In 14 years, the campaign has raised more than $500,000.
adequate clothing. A staff member at St. Mary’s Medical Center in
Green Bay described one event: “A tall, elderly man who had fallen
Station gathers cold weather
came in for our help and he ended up staying overnight. He was
gear to help families
upset with the thought of spending Christmas in the hospital. There
A central Wisconsin television was a Christmas Care gift marked ‘for a tall man’, and we gave that
station collected more than 2,000 to him. He was tearful and told us it was the only present he had
coats, boots, scarves and hats gotten in years; he was delighted by the gift, and said that this
during its inaugural Warm Up made his Christmas. Thank you!”
Wisconsin campaign. WAOW led a
campaign with assistance from More than 20,000 toys
other Wausau area businesses. The donations will help families in need donated in radio station
throughout Wisconsin. The campaign wrapped up Dec. 9.
drive
TV station helps collect toys for 13,950 children An annual toy drive held by a
Milwaukee radio station
A television station in Madison was part of a holiday effort to collect toys for
collected more than 20,000
children ahead of the 2016 holiday season that gathered toys for 13,950 kids
toys for kids during the
in Dane County.
holidays. WTMJ ran the Kids 2
WKOW has sponsored Toys for Tots for 28 Kids Christmas Toy Drive as a
years. The station partnered with the Marine grassroots program that allows
Corps Reserve to help collect new, people in the community the
unwrapped toys for needy children. The toys opportunity to volunteer and
were collected during November and early help those less fortunate.
December at hundreds of drop-off sites and
“It is specifically designed to provide toys for kids who otherwise
in Dane County. In 2016, the station
might not receive anything at Christmas while teaching other kids
collected 61,855 toys and $13,868 to
the joy of giving,” according to an article from WTMJ.
purchase more toys.
WKOW ran an extensive six-week marketing Fond du Lac station makes push to help Salvation Army
campaign including on-air promotion, web
promotion, news stories, morning show A Fond du Lac radio station answered the call of the Salvation Army
interviews and daily updates in all as it struggled to meet a holiday fundraising goal and helped the
newscasts. The value of the 2016 promotion totaled $152,000. The station charitable organization
also collects toys in its lobby. Employees help decorate the lobby, make toys surpass the goal just
donations, and help with distribution. before the new year.
The Salvation issued a
Janesville radio stations break holiday donations record called on Dec. 16 saying
that the Red Kettle
WCLO and WJVL radio helped generate a record number of donations during
campaign had raised only
its annual “12 Hours of Bringing” event at Farm and Fleet of Janesville.
$95,000 of the $160,000
The radio stations broadcast goal it had set for the
for 12 continuous hours on holiday season.
Dec. 9, asking the community
WFDL-AM/FM responded by running a series of radio messages in
for donations of toys, non-
the week leading up to Christmas. One listener heard about the
perishables, personal care
need on the air and came to the office with $5,000.
items, and cash. Activities
A release from the Salvation Army said, “Terry Davis, President of
were set up at the site.
Radio Plus inspired listeners to help, ‘Working together, everyone
Donations benefited ECHO
pitching in, we can raise the resources The Salvation Army needs to
and The Salvation Army.
continue as one of this community’s most trusted helping hands.’”
$3,600 in cash donations was
The Red Kettle Campaign raised $166,186, exceeding its
split between the Salvation Army and ECHO.
$160,000 goal.
10 Wisconsin Broadcaster | wi-broadcasters.org