Wired UK - July 2022

142 Pages·2022·73.5 MB·English

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Be a part of our family
champagne-bollinger.com
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p. 012 Start eBay’s UK authentication center employs a team of sneaker specialists who put
Ride high every must-have shoe through a literal sniff-test before it gets a seal of approval
Artistry meets engineering in
the Zamperla factory to create
thrilling fairground rides that
deploy all-new high-tech tricks
p. 024 Start
Digital memorials
Surveyor Tim Viney is digitizing
some 18,000 municipal UK burial
grounds. Why? To create a “Google
Street View” for our graveyards
p. 043 Gear
Desired special
Elevate your experience with
the best luxury tech in WIRED’s
world, from astounding EVs
to eBay’s elite sneaker squad
p. 068 Feature
Taika Waititi
How Hollywood’s funnest director
got big without getting boring, all
while managing to balance both
chaos and unrivalled creativity
p. 078 Feature
Inside your head
The human ear may also be a
gateway to our brains—from
EEG readings to monitoring
our sleep, ear-tech is evolving
p. 086 Feature
A million little pieces
Nearly half of the world’s reefs
have been wiped out since 1950—
but there may be a way to rebuild
them by scaling up coral farms
p. 096 Feature p. 110 Feature p. 120 Feature
The crypto arcade The Yandex crash Out of control
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AM The Web3 movement seeks to It took 20 years for Arkady Volozh The Chinese fast-fashion e-store
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HY: liberate us from Big Tech and to build Yandex, Russia’s Google. Shein is a gen-Z giant—but its
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Global editorial director Gideon Lichfield Chief business officer: culture
Deputy global editorial director Greg Williams Condé Nast UK Nick Sargent
Anna Goldwater Alexander Director of photography Josephine Judd Commerce picture editor Commercial director: media/entertainment
Boone Ashworth Staff writer Amit Katwala Senior writer Silvia Weindling
Alex Baker-Whitcomb Senior manager, social media Jason Kehe Senior editor Commercial director: business/finance/technology
Gregory Barber Staff writer Caitlin Kelly Senior editor Christopher Warren
Brian Barrett Executive editor, news Kate Knibbs Senior writer Commercial director: watches Vikki Theo
Will Bedingfield Staff writer Will Knight Senior writer Commercial director: automotive Melanie Keyte
Sara Bogush Director of analytics Elena Lacey Art director Account director: automotive Nicholas French
Grace Browne Staff writer Steven Levy Editor at large Account director: finance Joe Teal
Matt Burgess Senior writer Anthony Lydgate Senior editor Account manager: media/entertaiment Rosie Campion
Michael Calore Senior editor Aarian Marshall Staff writer Account manager: watches Dawid Matkowski
Laura Cameron Associate manager, social media Nathan May Audience development manager Acting project manager Natalie Zak
Pia Ceres Senior digital producer Maryn McKenna Senior writer Business manager Ellen Garlick
Indu Chandrasekhar Senior global director, brand Morgan Meaker Senior European business writer Art director Jeffrey Lee
audience development & analytics Ryan Meith Production specialist Art editor Duarte Soares
Sophie Charara Associate reviews editor Dalia Nassimi Director of photography Senior project manager Fiona Hill
Angela Chen Senior editor, Ideas Robert Novick VP of business Project manager Sian Bourke
Julian Chokkattu Reviews editor development and finance Executive assistant Tiana Ware
Kimberly Chua Managing digital producer Anna O’Donohue Video producer Italian/Swiss office Angelo Careddu
Alicia Cocchi Senior manager, social media Florence Pak Design director Associate publisher (US) Shannon Tolar Tchkotoua
Chris Cona Executive director, marketing Arielle Pardes Senior writer Classified director Shelagh Crofts
Jennifer Conrad Writer/analyst, AI Jason Parham Senior writer Classified advertisement manager Emma Alessi
Samantha Cooper Senior photo editor, platforms Kara Platoni Science editor Classified sales manager Laura Bailey
Jay Dayrit Editorial operations director Andrea Quinones Executive assistant Editorial business manager David Foster
Managing director, Europe Natalia Gomero
Deputy managing director, Europe Albert Read
People director, London Rosamund Bradley
Head of finance Daisy Tam
Chief operating officer Sabine Vandenbroucke
Mike Dent Managing editor UK Erica Quiroz Analyst Digital commercial director Malcolm Attwells
Andrew Diprose Group creative director Eric Ravenscraft Writer and reviewer Digital operations director Helen Placito
Brian Dustrud Copy chief Rob Reddick Science editor Senior data manager Tim Westcott
Gilad Edelman Politics writer Matt Reynolds Senior writer Marketing manager Ella Simpson
Jon J. Eilenberg Articles editor L. Paul Robertson Head of brand marketing Insights manager Lauren Hays-Wheeler
Laura Fillbach Associate manager, Lee Simmons Story editor Research executive Holly Harland
audience development Matt Simon Senior writer Group property director Fiona Forsyth
Adam Lance Garcia Video producer Tom Simonite Senior writer PR manager Cat Timoney
Jane Garcia Buhks Director of brand marketing Ramin Skibba Staff writer Circulation director Richard Kingerlee
Scott Gilbertson Senior writer and reviewer Eve Sneider Research editor Newstrade marketing manager
Eric Gillin Chief business officer, culture division Adrienne So Senior associate reviews editor Olivia Streatfield
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Tania González Global director of Adam Speight Writer and reviewer Subscriptions marketing manager Emma Murphy
audience development Brenda Stolyar Writer and reviewer Direct marketing and events manager
Lauren Goode Senior writer Louryn Strampe Writer and reviewer Lucy Rogers-Coltman
John Gravois Senior editor Maria Streshinsky Executive editor, features Assistant marketing and promotions
Andy Greenberg Senior writer James Temperton Deputy editor, UK manager Claudia Long
Jess Grey Writer and reviewer Theresa Thadani Contributing digital Creative design manager Anthea Denning
Arthur Guiling US region facilities coordinator production artist Production director Sarah Jenson
Parker Hall Associate reviews editor Annie Trinh Steinhaus Senior business director Commercial production manager Xenia Dilnot
Caitlin Harrington Research editor Sandra Upson Senior editor Production controller Emma Storey
Ricki Harris Deputy Ideas editor Jeffrey Van Camp Global director of Commercial, paper & display
Lily Hay Newman Senior writer reviews and commerce production controller Martin MacMillan
Oliver Hazelwood Art director Gian M. Volpicelli Senior writer WIRED Consulting
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Lauryn Hill Photo editor Tyler Watson VP, branded content Consultant Catriona Hay
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Anna Joyce Social media editor Harry Winfield Acting art director Project manager Lily Griffey Hill
Matt Jancer Writer and reviewer Katherine Wzorek Associate producer WIRED Events
Zak Jason Senior associate editor WIRED The Condé Nast Publications Ltd Director, WIRED events Emma Tommony
Hemal Jhaveri Managing editor Vogue House, 1 Hanover Square Events marketing manager Jessica Taylor
Khari Johnson Senior writer London W1S 1JU Operations & logistics executive Yasmin Yelle
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008
ELENA GIULIANA
Giuliana visits a literal
fun factory—the
workshop of fairground
ride-maker Zamperla.
“It has ambitious
plans for the future
of amusement,” she
writes. “Such as
developing an app to
measure a ride-goer’s
levels of anxiety.”
PAUL STAROBIN
Starobin profiles
Arkady Volozh—the
THIS MAN IS AN ISLAND man who built Russia’s
Google, only to see it
Winni Wintermeyer photographs Oleg Savitsky in Berlin this issue—but not unravel in days due to
without first getting some inspiration from the Endel founder’s trippy audio the Ukraine invasion.
app: “I’ve tried a few mediation and relaxation apps before, but the ambient “Just six days into the
soundscapes the Endel app created sent me off in no time. It got me thinking war, the market cap of
about how Savitsky’s app works‚ creating an island of sound around you, so I Yandex plunged from
decided to shoot him near some noisy highway off-ramps I know, but having him $30 billion to below
looking totally unperturbed, because he’s in a calm, chilled-out world of his own.” $7 billion,” he reports.
Creating WIRED
THE REAL DEAL ROSALIND JANA
Sam Chick got special access to shoot “The metaverse is
in eBay’s super-secure authentication changing the way we K.
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facility this issue, where goods from see fashion,” writes CHI
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luxury watches to hyped kicks come Jana of the latest trend SA
R;
under expert scrutiny: “Besides the piles sweeping the (virtual) YE
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of sneakers, I heard I’d also be able to runways. “And beyond NTERGREE
shoot a super-in-demand MoonSwatch selling us Fortnite skins, WIW
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confirm was—thankfully—genuine.” and carbon emissions.” PHOTILLUS