Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page iii Winning Grants Step by Step THIRD EDITION Mim Carlson, Tori O’Neal-McElrath, and the Alliance for Nonprofit Management Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page ii Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page i Winning Grants Step by Step Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page ii Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page iii Winning Grants Step by Step THIRD EDITION Mim Carlson, Tori O’Neal-McElrath, and the Alliance for Nonprofit Management Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page iv Copyright©2008byJohnWiley&Sons,Inc.Allrightsreserved. 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LibraryofCongressCataloging-in-PublicationData Carlson,Mim. Winninggrantsstepbystep/MimCarlsonandToriO’Neal-McElrath.—3rded. p.cm.—(TheJossey-Bassnonprofitguidebookseries) Includesbibliographicalreferencesandindex. ISBN978-0-470-28637-1(pbk.) 1.Proposalwritingforgrants.2.Nonprofitorganizations—Finance.I.O’Neal-McElrath,Tori.II.Title. HG177.C3742008 658.15'224—dc22 2008022741 PrintedintheUnitedStatesofAmerica thirdedition PBPrinting 10 9 8 7 6 5 4 3 2 1 Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page v The Jossey-Bass Nonprofit Guidebook Series TheJossey-BassNonprofitGuidebookSeriesprovidesnewto experiencednonprofitprofessionalsandvolunteerswiththe essentialtoolsandpracticalknowledgetheyneedtomakea differenceintheworld.Fromhands-onworkbookstostep- by-stepguidesondevelopingacriticalskillorlearninghow toperformanimportanttaskorprocess,ouraccomplished expertauthorsprovidereaderswiththeinformationrequired tobeeffectiveinachievinggoals,mission,andimpact. Carlson.ffirs:Carlson.ffirs 8/6/08 4:19 PM Page vi OtherTitlesinTheJossey-BassNonprofitGuidebookSeries StrategicCommunicationsforNonprofits:AStep-by-StepGuideto WorkingwiththeMedia,SecondEdition,KathyBonk,EmilyTynes, HenryGriggs,andPhilSparks HowtoWriteSuccessfulFundraisingLetters,SecondEdition, MalWarwick TheBudget-BuildingBookforNonprofits:AStep-by-StepGuidefor ManagersandBoards,SecondEdition,MurrayDropkinandJimHalpin Carlson.ftoc:Carlson.ftoc 8/6/08 4:20 PM Page vii Contents List of Samples, Worksheets, and Figures ix CD Contents xi Acknowledgments xiii TheAuthors xv About theAlliance for Nonprofit Management xvii How to Use This Workbook: Making the “Magic” Happen xix Introduction:An Overview of the Grantseeking Process 1 STEP 1 Developing the Proposal Idea 11 STEP 2 Developing Relationships with Funders 17 STEP 3 Writing a Compelling Need Statement 28 STEP 4 Defining Clear Goals and Objectives 37 STEP 5 Developing the Methods 44 STEP 6 Preparing the Evaluation Component 51 STEP 7 Developing Sustainability Strategies 62 STEP 8 Preparing the Program Budget 68 STEP 9 Writing the Organization Background Component 77 STEP 10 Writing the Proposal Summary 85 STEP 11 Putting the Package Together 91 STEP 12 Sustaining Relationships with Funders 97 Special Resource Section 103 A. Types of Foundations 105 B. How to Research Funders 107 vii
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