Wine Tourism Around the World: Development, Management and Markets

366 Pages·2000·38.99 MB·English

by  C. Michael Hall

Wine Tourism Around the World
To the Wandering Islands of Wine
Wine Tourism Around
the World
Development, management and markets
Edited by
C. Michael Hall, Liz Sharples,
Brock Cambourne and Niki Macionis
with
Richard Mitchell and Gary Johnson
BZTITERWORTH
HEWEMA”
AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD
PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO
Elsevier Butterworth-Heinemann
Linacre House, Jordan Hill, Oxford OX2 8DP
30 Corporate Drive, Burlington, MA 01803
First published 2000
Paperback edition 2002
Reprinted 2004
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British Library Cataloguing in Publication Data
Wine tourism around the world: development management and markets
1. Tourist trade 2. Wine and wine making 3. Wine industry
I. Hall, Colin Michael, 1961 -
338.4’791
Library of Congress Cataloguing in Publication Data
Wine tourism around the world development, management and marketdedited by
C. Michael Hall . . . [et al.]
p. cm.
Includes bibliographical references and index.
ISBN 0 7506 4530 X
1. Wine and wine making. 2. Tourism.
I. Hall, Colin, Michael, 1961-
TP548. W7725
641.3’24~21 99-086165
ISBN 0 7506 5466 X
For more information on all Butterworth-Heinemann
publications please visit our website at www.bh.com
Composition by Genesis Typesetting, Rochester, Kent
Printed and bound in Great Britain by Biddles Ltd, King’s Lynn, Norfolk
Contents
List of exhibits vii
List of figures ix
List of tables xi
...
List of contributors Xlll
Preface xv
1 Wine tourism: an introduction 1
C. Michael Hall, Gary Johnson, Brock Camboume, Niki Macionis,
Richard Mitchell and Liz Sharples
2 The maturing wine tourism product: an international overview 24
Brock Camboume, C. Michael Hall, Gary Johnson, Niki Macionis,
Richard Mitchell and Liz Sharples
3 Wine tourism in France: a paradox? 67
Isabelle Frochot
4 Meeting the wine-maker: wine tourism product development
in an emerging wine region 81
Brock Camboume and Niki Macionis
5 Wine routes in South Africa 102
Robert Preston-Whyte
6 Wine tourism and consumer behaviour 115
Richard Mitchell, C. Michael Hall and Alison McIntosh
7 Influences on cellar door sales and determinants of wine tourism
success: results from Texas wineries 136
Tim H. Dodd
Contents
8 Wine tourism in New Zealand 150
C. Michael Hall, Anna Marie Longo, Richard Mitchell and
Gary Johnson
9 Wine tourism in the United Kingdom 175
Michael Howley and Jetske Van Westering
€0 Vasse Felix winery development 190
Michael Whyte
€1 Wine tourism and regional development 196
C. Michael Hall, Gary Johnson and Richard Mitchell
12 Towards a national wine tourism plan: wine tourism
organizations and development in Australia 226
Niki Macionis and Brock Camboume
13 The Northeast Wine Route: wine tourism in Ontario, Canada
and New York State 253
David J. Telfer
14 Diversifying wine tourism products: an evaluation of linkages
between wine and cycle tourism 272
Nigel Morpeth
15 Napa Valley, California: a model of wine region development 283
Angela M. Skinner
16 The future of wine tourism 297
Brock Camboume, Niki Macionis, C. Michael Hall and
Liz Sharples
Bibliography 32 1
Index 345
vi
Exhib its
1.1 Searching for the home of America’s favourite Chardonnay - Brock
Cambourne and Niki Macionis
1.2 FCte des Vignerons - 1999 Festival of Wine-growers - Liz Sharples
1.3 Arblaster and Clarke Wine Tours - Liz Sharples
1.4 The vineyards of Vaud - Liz Sharples
2.1 Building the wine roads - Brock Cambourne and Niki Macionis
2.2 Wine cellars and the Strade del Vino - Brock Cambourne and Niki
Macionis
2.3 The DHo Wine Route - Liz Sharples
2.4 Hilltop vineyards - Liz Sharples
2.5 The wine roads of Macedonia - Liz Sharples
2.6 Malmann in Mendoza - Liz Sharples
2.7 Australia’s boutique boom - Niki Macionis
4.1 Meeting the wine-maker - Brock Camboume and Niki Macionis
4.2 Coonawara in Canberra! - Brock Cambourne and Niki Macionis
6.1 Statements from visitors to Central Otago wineries - Richard Mitchell
9.1 Is there a future for UK wine? - Oliver Richardson
9.2 Denbies Wine Estate - Liz Sharples
11.1 The European Union and wine tourism - C. Michael Hall and Liz
Sharples
11.2 WWW (The World Wine Web): Wine tourism and the Internet -
Richard Mitchell and C. Michael Hall
11.3 Coordinating wine and tourism in Canterbury - C. Michael Hall
12.1 Queensland - beautiful one day, perfect the next! - Niki Macionis
and Brock Cambourne
12.2 Taxing time for the Australian Wine Industry - Niki Macionis and
Brock Cambourne
List of exhibits
16.1 Mickey picks grapes at Vinopolis! - Brock Camboume, Niki
Macionis and Liz Sharples
16.2 Should you swirl, dump, gurgle or spit? - Brock Camboume
16.3 Wine tourism and rural development in the new millennium -
Stephen J. Page
viii
Figuves
Figure 1.1 The wine tourism system
Figure 2.1 Cooperative winery in Italy
Figure 2.2 The winescape of northern Portugal
Figure 2.3 Hillstowe Winery tasting rooms, Adelaide Hills, South Australia
Figure 3.1 An example of an individual wine-maker’s promotion
Figure 3.2 Les Chevaliers du Tastevin
Figure 3.3 Wine routes: a mix of wine and heritage
Figure 3.4 Wine route sign in Burgundy
Figure 3.5 Saint Vincent Toumante event
Figure 4.1 Distribution of wineries in the Canberra District
Figure 4.2 Meeting the wine-maker: Ken Helm of Helm’s Wines
Figure 4.3 Artist’s impression of BRL Hardy wine tourism centre
Figure 5.1 Change in the number of wine producers by wine routes
between 1992 and 1999
Figure 5.2 Value of exports through the South African Customs Union
1988-98
Figure 5.3 Wine routes of the Cape
Figure 6.1 Wine tasting at Grant Burge Wines in the Barossa Valley, South
Australia
Figure 6.2 Tour group in the wine cave, Gibbston Valley, New Zealand
Figure 6.3 The winery experience
Figure 6.4 Dimensions of the wine tourism experience
Figure 7.1 Antecedents and outcomes of winery tourism
Figure 8.1 The industrial reality of large-scale wine production. Montana
Winery, Marlborough, New Zealand
Figure 8.2 The romantic image of wine is maintained by small-scale
producers. Johanishoff Winery, Marlborough, New Zealand