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NEW YORK TIMES BESTSELLING AUTHOR.S WHY WE WANT YOU TO BE ' ·1: R H···· ...... ,~.... ........• ....• »=< TWO MEN • ONE MESSAGE TRUMP I KIYOSAKI MEItEDITH McIvER SHARON LECHTEIt Dedication We dedicate this book to William Zanker and The Learning Annex and applaud their commitment to financial education. DonaldJ. Trump RobertT.Kiyosaki NEW YORK TIMES BES-rSELLlNG AUlHOR.S HY WE WANT YOU TO BE RICH TWO MEN • ONE MESSAGE MEREDITH McIvER SIIARON LEGHER o <RICH PRESS AnImprintofRichPublishing,llC This publication isdesigned to provide competent and reliable information re garding the subject matter covered. However, it issold with the understanding that the authors and publisher are not engaged in rendering legal, financial, or other professional advice. Lawsand practicesoften vary from state to state and iflegal orotherexpertassistance isrequired,theservicesofaprofessionalshould besought.The authors and publisherspecifically disclaim any liabilitythat isin curred from the useorapplication of the contentsofthis book. If you purchased thisbook without a cover you should be aware that this book mayhavebeenstolenpropertyand reportedas"unsoldand destroyed" to thepub lisher.Insuchcaseneitherthe author northe publisher hasreceived any payment for this "stripped book." Photographscourtesy ofScott Duncan,TheTrump Organization and the Rich Dad Company,with specialthanks to Scott Duncan. Copyright© 2006 by DonaldJ.Trump and RobertT. Kiyosaki. All rights reserved. Trump,Trump Organization and Trump University are trademarks oftheTrump Organization. CASHFLOW, Rich Dad, Rich Dad's Advisors, Rich Dad's Seminars,TheCashflowQuadrant(The ESBI Symbol), B-1Triangleare registered trademarks of CASHFLOW Technologies, Inc. Rich Woman is a registered trademark ofRich Woman, LLC. E B !ill \'.~ are trademarksof S I SlT ---s\\ Cashflow Technologies, Inc ~~ICtlPRESS' Published by An Imprintof Rich Publishing, LLC. Distributed by PublishersGroupWest. Visit ourWeb sitesat www.trump.com and www.richdad.com, and www.richwoman.com ISBN: 1-933914-02-5 First Edition:October2006 Coverdesignandlayout:MelanieWilkeand KevinStock TABLEOF CONTENTS TABLE OF CONTENTS ·.<771 Introduction 1 Part One: 15 Why Donald Trump And Robert KiyosakiWrote This Book Chapter 1: Millionaire Meets Billionaire 17 Chapter 2: OurShared Concerns 35 Chapter 3: The Shrinking MiddleClass 45 Chapter 4: HowTo MakeYourself Rich 57 Chapter 5: WhyWeWantYou To Be Rich 69 Part Two: 85 Three KindsOf Investors Chapter 6: InvestingToWin 87 Chapter 7: ChoosingYour Battle- AndBattlefield 95 Chapter 8: There Is A Difference Between Savers AndInvestors 105 Chapter 9: TheTwoThingsYou Invest. 117 Chapter 10: WinnersTakeControl 131 Chapter 11: Right-Brain AndLeft-Brain Creativity 139 Chapter 12: ThinkBig- ThinkExpansion 147 Chapter 13: GettingVery Rich Is Predictable NotRisky .. 155 Part Three: 163 Defining Moments: Going Beyond Winning And Losing Chapter 14: WhatDidYou Learn FromYour Father? 167 Chapter 15: WhatDidYou Learn FromYour Mother? 175 Chapter 16: WhatDidYou Learn From School? 181 Chapter 17: How Did Military School HelpDefineMy Life? 187 Chapter 18: WhatWasThe DefiningLessonYou Learned From Sports? 197 Chapter 19: WhatDidYou Learn From Business? 211 Chapter20: WhatAreYour Philosophies Concerning God, Religion, AndMoney? 217 \111 T~~" ," C,...,."'" Part Enur: 217 tf"nu W..re ln Mv "'h"..~, Whdl Would ""u Dul ChJpll"l"21: IAm)Idlln $thou!. Wh.I, Should IDol 129 Cbaptee 21: IAmAnAdull \\\lt~ \luln MonP\, Wlld1 ShooId IDo? H7 ChJPlt.'l"1J: 1Am" 8ab\ 8oomel' \\ithout !'.Iuln Mor"ol-.. \\ hJtShould IDo/'.....•..•.••....1:;9 ChJPlt'f24. \\'hJl ltH1AJm.,.A1,edck Kilh.\\"h.i1~ir.t' Do)oo For Me? . .... .••.••.• ...... F 1 Ch.lplt1"!; \\'hI- DoSome~WhoWJnl To IlE' Il:iln f.IiITo8e<:ome Kiln! •.. . 279 • Part Five: 169 lu.1Cf'l "'ldrtP(! Ch..lplt'f16: Wm Do'lOutn~ln ll:l:'JlhlJlt'! 191 ChJplt.'l" 17: \\h~ Do'IOu Il:eo::ommeod '''''''or~ /,,\.lrketing' . .... .. •... .... ... .• 305 ChJplet"16: \\h~ Domu Il:l'I.Ofnml>OO StJrlinli\Your Own 6u~illl'S~! , 31J Cbapter19: l{,JdPf~ AreIeachers ,.. , 315 Cuncluviem ., ..•....... .....•...•...........•.... III \\,.. ~\, ~~ " v'. T,,~ II ,, You WHY WE WANT To BE RICH Two MEN . O.....E MESSAGE NTht' rich are F:etung fiche" but are youl ·Wt' are Iming ou r middle clave, and d ~h'in~lng middle c1d~'i tsd threatto the ;I,lbiht. 01 Arreerce dnd 10world ik'mucrdCY it-,l'It. We want vou to be rich so you (.10be partoi !hI.' -otunon ,.. rather than p.lrt uttbe problem,' Don.tltl l. Trump ,inti Rol)/'ft T. /(i~n',lki . ... .. .,' 2 I INTRODUCTION WUYW~ WANT YrurTn R~ RlrH INTRODUCTION I 3 Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer but America is getting poorer. Like the polar ice caps, the middle class is disappearing. America is becoming atwo-class society. Soon you will be either rich or poor. Donald and Robert want you to be rich. This phenomenon - the shrinking middle class- isa global problem, but predominantly in the richer G-8 nations (in countries such asEngland, France, Germany, Japan, etc.) Former Federal ReserveChairman Alan Greenspan said, "As I have often said, this is not the type of thing which a democratic society - a capitalist democratic society - can really accept without addressing." He went on to explain how the income gap between the rich and the restof the u.s. population hasbecome so wide, and is growing so fast, that it might eventually threaten the stability of democratic capitalism itself. The Problem Is Education What did the Federal Reserve Chairman state as the main cause of the problem? In one word, his answer was education. Mr. Greenspan points out that u.S. children test above the world average levels at the 4th grade level. But by the 12th grade level, they arefar behind. He says, "We have to do something to prevent that from happening." Donald Trump and Robert Kiyosaki also place the blame on the lack of education. But they focus on a different type of education, financial education. Both men are very concerned about the lack of quality financial education in America, at all levels. Both men blame the lack of financial education for the United Stateshaving gone from the richest country in the world to the biggest debtor nation in history, so quickly. A weak u.s. economy and a weak u.s. dollar (the reserve currency of the world) are not good for world stability. As is often said in other parts of the world, "When the United States sneezes, the world catches cold." Two MEN__- ONE MESSAGE I 4 INTRODUCTION Both Men Are Teachers Both Donald Trump and Robert Kiyosaki are successful entrepreneurs and investors. Both men do business and are recognized internationally. Both men arealsoteachers. Both men arebest-selling authors, produce educational board games,speak at financial education events, and both have educational television programs. Donald Trump has his megahit network television show, The Apprentice and Robert Kiyosaki has his television show, Rich Dad's Guide to Wealth, on PBS, the highly acclaimed educational public television network. Both men are teachers, not because they need more money. Theyareboth teachersbecausethey areconcerned aboutthe fate of you and your family, this nation and the world. Rich people who want to make a difference typically give money to causes they believe in. ButDonald and Robertaregiving of both their time aswell astheir money. As the story goes, you can give a man a fish and feed him for a day or teach him to fish and feed him for a lifetime. Instead of just writing checks to help the poor and middle class, Donald and Robert areteaching them to fish. In addition, a portion of every book sale will be donated to other organizations that also teach financial literacy. Financial Advice Thereare three levels of financial advice: advice for the poor, advice for the middle classand advice for the rich. The financial advice for the poor isthat the government will take care of them. The poor are counting on Social Security and Medicare. The financial advice for the middle class is:get ajob, work hard, live below your means,save money, investfor the long term in mutual funds and diversify. Most people in the middle classare passive investors- investorswho work and investnotto lose.Therich are active investors who work and invest to win.This book is about becoming an active investors- expanding your means to live a WHY.WEWANTYouTo BE RICH