Why Use Google AdWords?

35 Pages·2017·9.06 MB·English

Why Use Google AdWords?
The three key benefits of
Google AdWords are
Reach, Relevance and ROI
Reach
Number 1 website in the UK: 89.9% of the market
Reach
N16u%m obfe arl l1 q wueebriseiste e ivne rthy ed aUyK a: r8e9 .n9e%w of the market

Relevance
Target specifically the people that are interesting for your business
Keywords are the most important indicator of relevance. However, there are other criteria to make
sure the ads are as relevant as possible.
1 Keywords : Your message appears 2 Geographic : Chose to appear only
when someone searches for your for those who live within your area or
product or service are interested in a local service
Type of Device : Change your
4
3 Time / Day : Identify which hours and communication depending on the
days are most interesting for you. device.
Return on Investment
Control how much to invest
Only pay when a potential customer clicks on your ad
and consults your website
Control the maximum investment per day
based on your specific goals or monthly budget
Return on Investment
Advertiser objectives Success measurements
Branding
• Targeted impressions
Build Awareness &
• Qualified visits to your site
Educate Prospects
Generate Leads and • Event registrations
Identify Prospects • Newsletter registrations
Generate Sales & • Sales Conversions
Acquire New • Site Registrations
Customers • Catalog Requests
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5
Tips and Features for greater ROI and success
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Keyword types
h
g
i
H
Lower ROI, but aimed
Generic Keywords at creating awareness,
expanding customer
“photo camera” base, and increasing
e sales volumes
m
Brand + Generic
u
Keywords
l
o
V
“canon camera”
Highest ROI, but low
Branded volume. Aimed at
Keywords current customer
base
“canon EOS 1200d”
w
o
L
Low Return on Investment High
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