Why AMA?

140 Pages·2012·6.54 MB·English

WORLD–CLASS TRAINING FOR BUSINESS PROFESSIONALS JUNE 2012–JANUARY 2013
AMA Seminars
NEW! Live Online 140+Seminars 200Off Any
$
Seminars Seminar
in 40 cities nationwide
Big Data: Tools and
See pages 11–21for details See page 128for expanded locations When you register by June 30, 2012
Techniques to Tame
Information Overload
page 28
Managing Global
and Remote
Project Teams
page 125
Find the
formula
that drives
people
The Psychology
of Management
Page 102
6
key skills
you must have
Turn the page
DEVELOPMENT SUPPORT SOLUTIONS
www.amaseminars.org
There are no limits
Every business professional—and every business—is dealing with
lightning-fast change and long-term uncertainty. Only the strongest
will survive. Make sure you come out on top.
Having robust skills in multiple areas opens up a whole new world of possibilities
for success. You’ll adapt more easily, erase shortcomings, collaborate more
successfully and become far more valuable to your organization. Turn to AMA for
training that gets your skills up to speed—fast. There isn‘t a moment to waste.
Cope with Why AMA? AMA defines
change by making You won’t get real performance must-have skills
positive changes results from a “training mill” With almost 90 years of experience
with dozens of other participants
training hundreds of thousands
People come to AMA because
sitting through a static lecture.
of managers and leaders to excel
they’re ready to make changes. Our sessions are alive with
in their roles, AMA has identified
Changes that will ultimately discussions, brainstorming and
6 critical skill sets…core
deliver the results needed for practical problem solving.
competencies that are vitalto
greater success.
Guided by expert course leaders, your success.
By developing valuable skills, you’ll you’ll learn with a small group of
Want to set yourself apart
improve your ability to collaborate peers from various industries and
from the crowd and be viewed
with your colleagues, keep up in corporate cultures who face a lot
by senior management as
today’s tough business climate and of the same challenges as you. In
someone who’s essential?
help your organization grow. a supportive environment, you’ll
You need 6 “strong suits”
practice what you’re learning— >>>
—not just one.
and be ready to integrate
new knowledge and ideas
the very next day.
2012’sTOP20LEADERSHIPTRAININGCOMPANIES
with the right training...
6
key skills that will
make you indispensable
As experts in developing strong managers and leaders, we
know what skill sets are the most critical for you to possess to
meet corporate and career objectives.
1 MANAGEMENT AND LEADERSHIP SKILLS 4 CRITICAL THINKING SKILLSto approach
to set priorities, delegate, motivate and develop your problem solving logically, research options, avoid
people, coach them to become top performers and biases and focus on meaningful data to draw the
communicate objectives and goals right conclusions—even under pressure
2 COMMUNICATION SKILLSto get your point 5 FINANCE SKILLSto weigh the dollars-and-cents
across, create a compelling presentation to support implications of your decisions—including the ability
your goals and get buy-in for ideas, inspire others to to build a sound budget and formulate reasonable
achieve better results and demonstrate emotional forecasts
intelligence
6 PROJECT MANAGEMENT SKILLSto grasp the
3 COLLABORATION SKILLSso you can value and scope and objectives of projects, recognize the roles
celebrate differences, build rapport, form alliances and responsibilities of others, use PM tools to stay on
and negotiate effectively track and become an effective member of a cross-
functional team
How do you measure up in each of these 6 essential areas?
Where are the gaps? >>>
Turn the page to find out
Gain the skills to confront ongoing
challenges and come out on top!
>>
MANAGER
MANAGEMENT COMMUNICATION
Having difficulty making the shift from Discover competencies critical to work
individual contributor to manager, resolving relationships. Build rapport and gain trust.
conflicts or energizing employees? Want to Transform yourself from inexperienced
become an innovator/strategic leader? speaker to take-charge presenter. These
Consider the following courses: courses will take you there:
•Management Skills for New •How to Communicate with Diplomacy,
Managers, pg 96 Tact and Credibility, pg 40
•Successfully Managing People, pg 100 •Responding to Conflict: Strategies for
•Moving from an Operational Manager Improved Communication, pg 45
to a Strategic Leader,pg 105 •Strategies for Developing Effective
Presentation Skills, pg 59
CRITICAL THINKING COLLABORATION
It’s today’s hot topic and must-have skill to Looking to become more effective?
manage, organize and analyze the flood of Positively influence outcomes? Break down
information…make better decisions…and silos and create an energetic department
become more strategic. We recommend: and team? Look to these courses:
•Improve Your Analytical Skills: •The 7 Habits of Highly Effective People®
Making Information Work for You, pg 28 3-Day Signature Program, pg 24
•Critical Thinking, pg 30 •Negotiating to Win, pg 51
•Fundamentals of Strategic Planning, •Collaborative Leadership Skills for
pg 135 Managers, pg 87
FINANCE PROJECT MANAGEMENT
Need to become finance-savvy? Spot profit Don’t get basic PM terminology, tools and
drains? Plan and budget effectively? Get techniques? Not clear how to apply PM
comfortable with numbers and translate concepts? You’ll be well on your way with:
performance into financial terms with these •Improving Your Project Management
courses: Skills: The Basics for Success, pg 116
•Fundamentals of Finance and Accounting •Essentials of Project Management for
for Non-Financial Managers, pg 62 Non-Project Managers, pg 119
•AMA’s Budgeting Workshop, pg 65 •Managing Projects Using Microsoft®
•Fundamentals of Forecasting, pg 71 Project 2010, pg 122
Let AMA show
For more information visit
www.amaseminars.org/6skills
In this fierce, competitive market, you need to be proactive about learning
new skills that will boost your performance and productivity.
Imagine how much more valuable you will be when you can think about
problems from new angles, suggest new approaches and offer more creative solutions.
<<
LEADER
LEADERSHIP COMMUNICATION
Not ready to lead? Unsure how to wield Ready to develop an authentic leadership
power and influence? Want to become a voice? Motivate and inspire others? Rally
visionary and strategic thinker? support in difficult situations? These
These are for you: recommended seminars deliver results:
•Preparing for Leadership, pg 78 •Communicating Up, Down and
•Developing Executive Leadership,pg 79 Across the Organization, pg 49
•AMA’s Advanced Executive Leadership •Effective Executive Speaking, pg 61
Program, pg 83 •The Voice of Leadership: How Leaders
Inspire, Influence and Achieve Results,
pg 82
CRITICAL THINKING COLLABORATION
Wish you could analyze the flood of Need to lead more effectively with stronger
information and draw accurate conclusions? people skills? Gain authority and strengthen
Eliminate uncertainty when making high- your alliances? Move your team forward
stakes decisions? Develop better corporate and add value? Look here:
strategies? Now you can: •Leading With Emotional Intelligence,
•Critical Thinking, pg 30 pg 86
•High-Impact Decision Making: Reducing •Achieving Leadership Success Through
Risks, Maximizing Results, pg 32 People, pg 90
•Strategic Planning, pg 134 •Mastering Organizational Politics,
Influence and Alliances, pg 102
FINANCE PROJECT MANAGEMENT
Want to create value on a corporate level? Want to build team commitment? Keep
Analyze financial statements with clarity? teams on track through consensus and
These courses will help you shine: conflict resolution? Enhance overall
communications? Consider:
•AMA’s Finance Workshop for
•Essentials of Project Management
Non-Financial Executives, pg 62
for the Non-Project Manager, pg 119
•AMA’s Budgeting Workshop, pg 65
•Managing Projects Using Microsoft®
•Fundamentals of Forecasting, pg 71
Project 2010, pg 122
•Project Team Leadership: Building
Commitment Through Superior
Communication, pg 123
you the way! See next page >>>
AMA will bring you
fast!
up to speed —
Become more versatile, become more valuable. Consider the 6 key
competencies—skills that are essential for success in this environment—and
determine where your gaps are. Evaluate your employees and identify which
key skill sets they need to acquire. Then, invest in your success and in
developing your people. Try one of our recommended courses—try them all!
Opt for classroom training by choosing from 140+ seminars in 40+ cities, or access 40+ interactive,
instructor-led Live Online Seminars right at your desktop. Whichever way you go, AMA training will make
you more capable, multifaceted and razor-sharp. So you can weather downturns…win promotions…
and move your career forward.
Start now!
Choose the offer that works for you:
OFFER #1 OFFER #2
$200 Off AMA’s Annual Pass
any seminar in
this catalog when you register
An entire year of UNLIMITED
by June 30, 2012.
Classroom Seminars + 3 Live
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1-800-262-9699 and be sure to mention Offer Get all the essential skills you need.
Code LDTJ to save $200 off any AMA seminar. It’s your ticket to unlimited training and
unlimited opportunities. A cost-effective
This offer expires June 30, 2012 and cannot be combined with
any other promotional offer. It is valid only when applied to way to reinvent yourself and ratchet up
new registrations, and cannot be applied to seminar transfers, your effectiveness.
cancellations, webinars, Global Knowledge courses or
IASeminars programs offered by AMA. Individuals eligible for See page 54 for more details.
GSA and contract pricing must choose between their contract
price or this discount applied to the AMA member rate.
The choice is yours!
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One of our training advisors will help you customize a training
TIS FACTI program tailored to your precise job requirements.
A O
S100 N
%
D AMA GUARANTEE We guarantee the quality of our seminars. It’s that simple. More than 98% of our participants
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table of
contents:
LIVE ONLINE SEMINARS Influencing and Negotiating
The ultimate learning experience delivered to your desktop. Negotiating to Win ...................................51
Special Section ................................11-22 Getting Results Without Authority ......................52
BUSINESS ENHANCEMENT SKILLS
Expanding Your Influence: Understanding the
The 7 Habits of Highly Effective People® Psychology of Persuasion ..........................55
3-Day Signature Program ..........................24 Business Writing
Time Management ...................................26 How to Sharpen Your Business Writing Skills ..............56
Managing Chaos: Tools to Set Priorities and Make NEW! AMA’s Business Grammar Workshop ................56
Decisions Under Pressure ..........................27
AMA’s 2-Day Business Writing Workshop ................57
NEW! Big Data: Tools and Techniques to Tame Effective Technical Writing ............................58
Information Overload ............................28
PowerPoint® Unplugged ..............................59
Improve Your Analytical Skills: Making Information
Work for You ....................................28 Presentation Skills
Developing Your Emotional Intelligence .................29 Strategies for Developing Effective Presentation Skills .....57
Critical Thinking .....................................30 NEW LIVE ONLINE ONLY! How to Present Online: A Skills-Based
Workshop ......................................60
NEW! Critical Thinking for Financial Services ................31
Effective Executive Speaking ...........................61
NEW! Critical Thinking for Government ....................31
NEW! Critical Thinking for Health Care .....................31 FINANCIAL MANAGEMENT
NEW! Doing It All: How to Stay Focused and Engaged ........31 Fundamentals of Finance and Accounting
Advanced Critical Thinking Applications Workshop ........32 for Non-Financial Managers .......................62
High-Impact Decision Making: Reducing Risks, AMA’s Finance Workshop for Non-Financial Executives .....62
Maximizing Results ...............................32 Debits & Credits: How Accounting Really Works ...........65
Developing Your Personal Brand and Professional Image ...32 Fixed Asset Accounting ...............................65
Taking On Greater Responsibility: Step-Up Skills for AMA’s Budgeting Workshop ...............................65
Non-Managers ..................................33
The Controller’s Job in Today’s Environment ..............66
NEW! Developing Your Collaborative Skills .................34 AMA’s Financial Statement Workshop ...................66
Managing Emotions in the Workplace®:
NEW! Essentials of Enterprise Risk Management .............67
Strategies for Success ................................34
AMA’s Insurance and Risk Management Workshop ........67
Assertiveness Training ................................35
Fundamentals of Cost Accounting ......................68
Assertiveness Training for Women in Business ............36
Valuation Strategies for Both Sides of the Deal ............69
Assertiveness Training for Managers ....................37
AMA’s Course on Mergers and Acquisitions ..............69
Creativity and Innovation: Unleash Your Potential
for Greater Success ................................37 AMA’s Course on Financial Analysis .....................70
AMA’s 5-Day “MBA” Workshop ........................38 AMA’s Advanced Financial Modeling and
Forecasting Workshop ............................71
COMMUNICATION Fundamentals of Forecasting ..........................71
Interpersonal Skills
HUMAN RESOURCES AND TRAINING
How to Communicate with Diplomacy, Tact and Credibility ..40
Recruiting, Interviewing and Selecting Employees .........72
Interpersonal Skills for Managers .......................42
Fundamentals of Human Resources Management .........72
Moving Ahead: Breaking Behavior Patterns
That Hold You Back ...............................42 NEW! Human Resources Essentials for Non-HR Managers .....73
Communication and Interpersonal Skills: NEW! Succession Planning: Developing Leaders from Within ...73
A Seminar for IT and Technical Professionals ..........43 AMA’s Myers-Briggs Type Indicator® (MBTI®)
Developing Effective Business Conversation Skills .........43 Certification Program .............................74
Dynamic Listening Skills for Successful Communication .....44 AMA’s Employment Law Course: Avoiding
the Pitfalls of EEO, FMLA and ADA ..................76
Communication Boot Camp ............................44
Instructional Design for Trainers ........................76
Responding to Conflict: Strategies for
Improved Communication ............................45 Training the Trainer ..................................77
Building Better Work Relationships: New Techniques NEW! Advanced Training Strategies and Techniques .........77
for Results-Oriented Communication ................46
LEADERSHIP
Whoever Tells the Best Story Wins ......................48
Preparing for Leadership: What It Takes to Take the Lead ...78
The Effective Facilitator: Maximizing
Involvement and Results ..........................48 Developing Executive Leadership .......................79
Business Conversation Skills for the NEW! Conquering Today’s Executive Challenges ..............80
Multilingual Professional ..........................48 Leadership and Team Development for
Communicating Up, Down and Across the Organization ...49 Managerial Success ...............................80
Business Writing for the Multilingual Professional .........50
Writing for the Web ..................................50
To register — 1.800.262.9699 — www.amaseminars.org 7
TABLE OF CONTENTS
Leadership Skills and Team Development for NEW! How to Write a Killer Marketing Plan ................108
IT and Technical Professionals ......................81
Measuring and Maximizing Marketing ROI .............108
Leading Virtual and Remote Teams .....................81
Planning and Developing New Products ................109
The Voice of Leadership: How Leaders Inspire,
Successful Product Management ......................109
Influence and Achieve Results ......................82
Coaching: A Strategic Tool for Effective Leadership ........83 AMA’s Advanced Course in Strategic Marketing ..........110
Advanced Leadership Communication Strategies ..........83 OFFICE AND ADMINISTRATIVE SUPPORT
AMA’s Advanced Executive Leadership Program ...........83
Management Skills for Administrative Professionals .........111
NEW! What Got You Here Won’t Get You There ..............84
Partnering with Your Boss: Strategic Skills for
NEW LIVE ONLINE ONLY! Coaching from a Distance: Developing Administrative Professionals ......................112
Your Team When You Can’t Be Face to Face ...........84
Managing Chaos: Dynamic Time Management,
Play to Your Strengths: Harnessing the Power of
Recall, Reading and Stress Management Skills
Your Personality .................................85 for Administrative Professionals ....................113
The 8th Habit®: Unleashing the Greatness in
NEW! Organizing Your Work: New Techniques for
Yourself and Others ..............................85
Administrative Professionals ......................113
Leading with Emotional Intelligence ....................86
Business Writing for Administrative Professionals ........114
NEW! Create a Respectful Workplace: Improve Morale,
Project Management for Administrative Professionals .....114
Increase Productivity and Achieve Business Goals ......87
Fundamentals of Finance and Accounting for
Collaborative Leadership Skills for Managers .............87
Administrative Professionals ......................115
Situational Leadership® II Workshop ....................88
Stepping Up to Leadership: A Course for
NEW! The Fast Track to Mastering Influence as a Leader: Administrative Professionals ......................115
Bridging MBTI®, Temperament, and Situational
Leadership® II ...................................89 PROJECT MANAGEMENT
Achieving Leadership Success Through People ............90
Improving Your Project Management Skills:
The Basics for Success ............................116
MANAGEMENT
Information Technology Project Management ...........118
Making the Transition from Staff Member to Supervisor ....91
Technical Project Management ........................118
Management Skills for New Supervisors .................92
Essentials of Project Management for the
Confronting the Tough Stuff: Management Non-Project Manager ............................119
Skills for Supervisors .................................94
Leadership Skills for Supervisors ........................94
Making the Transition to Management ..................95
Management Skills for New Managers ...................96
SAVE $200
Delegation Boot Camp ................................98
Coaching and Counseling for Outstanding
Job Performance .................................98
on any seminar in this catalog when
The 7 Habits of Highly Effective People®
for Managers 2-Day Workshop .....................99
you register by June 30, 2012.
Successfully Managing People .........................100
Managing a World-Class IT Department ................102 REGISTER TODAY! Visit www.amaseminars.org
Managing Today’s IT and Technical Professionals .........102
or call 1-800-262-9699 and be sure to mention Offer
Mastering Organizational Politics, Influence and Alliances ..102
Code LDTJ to save $200 off any AMA seminar.
NEW! The Psychology of Management ....................103
Improving Your Managerial Effectiveness ...............104
This offer expires June 30, 2012 and cannot be combined with any other
Moving from an Operational Manager to a Strategic Leader .105 promotional offer. It is valid only when applied to new registrations, and
cannot be applied to seminar transfers, cancellations, webinars, Global Knowl-
MARKETING edge courses or IASeminars programs. Individuals eligible for GSA and contract
pricing must choose between their contract price or this discount applied to the
Fundamentals of Marketing: Your Action Plan for Success ..106
AMA member rate.
Leveraging Social Media to Engage Customers and
Build Your Brand ................................107
Look for these seminar specialty icons throughout our catalog offerings. Plus see page 137 for details on Continuing Education Accreditations.
AMA Blended Learning—a dynamic and Also available as a
An AMA effective blend of live training, online tools, LIVE ONLINE SEMINAR
Blended
Learning resources and events that provides the
Schedule 69 (GS-02F-0092R) Seminar foundation for greater subject mastery and
MOBIS (GS-10F-0083S) measurable performance metrics to back it up.
All seminars are on the General Services
Administration Schedule
©2012 American Management Association International. All rights reserved.
8 All of our seminars are GSA approved and can be delivered onsite — 1.800.262.9699 — www.amaseminars.org
TABLE OF CONTENTS
AMA’s Comprehensive Project Management Workshop ....120 STRATEGIC PLANNING & ALLIANCE MANAGEMENT
NEW! How to Develop the Project Management Plan ........121 Strategic Planning ...................................135
NEW! Managing Project Execution and Closing .............122 Fundamentals of Strategic Planning ....................135
AMA’s PMP® Exam Prep Express .......................122 Strategic Agility and Resilience: Embracing
Managing Projects Using Microsoft® Project 2010 ........122 Change to Drive Growth .........................136
Best Practices for the Multi-Project Manager ............123 Strategy Execution: Getting It Done ....................136
Launching and Managing Strategic
Project Team Leadership: Building Commitment
Through Superior Communication .................123 Alliances and Partnerships ........................137
NEW! Managing Global and Remote Project Teams .........125 Essentials of Strategic Alliances and Partnerships .........137
Process Management: Applying Process Mapping to BUSINESS ARTICLES
Analyze and Improve Your Operation ..............125
Are You Investing Enough in Yourself? ..................68
PURCHASING/SUPPLY MANAGEMENT Secrets of Selling to Boomers: Keep It Old School ........110
Fundamentals of Purchasing for the New Buyer ..........126 Declare Your Independence from Boring Meetings .......126
Import/Export Procedures and Documentation ..........127
GENERAL INFORMATION
Inventory Management Techniques: Planning,
Replenishment and Activities Control ..............127 AMA’s 6 Key Skills .....................................3
AMA Capabilities in the Classroom and Beyond ...........10
SALES
Live Online Seminars .................................11
Principles of Professional Selling .......................129 New Seminars .......................................23
Fundamental Selling Techniques for the Annual Pass Offers ...................................54
New or Prospective Salesperson ...................129
AMA Enterprise ......................................70
Territory and Time Management for Salespeople .........130
Seminar Savings Pass .................................89
Strategic Sales Negotiations ..........................130
AMA Certificate Programs .............................90
Selling to Major Accounts: A Strategic Approach .........131
AMA Membership ...................................103
NEW! Put It in Writing: The Secret to Making More Sales .....131
Webinar Programs ..................................107
Fundamentals of Sales Management for the
Newly Appointed Sales Manager ..................132 PMP® Certification ..................................124
AMA Locations .....................................128
Customer Service Excellence: How to Win
and Keep Customers ...............................133 AMA Shift .........................................132
Advanced Sales Management .........................133 My AMA Account ...................................135
Seminar Subject Index ...............................138
Professional Credentials and Accreditations .............139
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