Where good ideas come from : the natural history of innovation PDF
Preview Where good ideas come from : the natural history of innovation
WHERE GOOD IDEAS COME FROM The Natural History of Innovation STEVEN JOHNSON RIVERHEAD BOOKS a member of Penguin Group (USA) Inc. New York 2010 0000_1-10_Good_Ideas.indd v 7/29/10 10:22 AM 0000_1-10_Good_Ideas.indd ii 7/29/10 10:22 AM WHERE GOOD IDEAS COME FROM 0000_1-10_Good_Ideas.indd i 7/29/10 10:22 AM 0000_1-10_Good_Ideas.indd ii 7/29/10 10:22 AM ALSO BY STEVEN JOHNSON Interface Culture: How New Technology Transforms the Way We Create and Communicate Emergence: The Connected Lives of Ants, Brains, Cities, and Software Mind Wide Open: Your Brain and the Neuroscience of Everyday Life Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter The Ghost Map: The Story of London’s Most Terrifying Epidemic—and How It Changed Science, Cities, and the Modern World The Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America 0000_1-10_Good_Ideas.indd iii 7/29/10 10:22 AM ‰ / / ˝ - ] x x x x x x x x x x x x qr 0000_1-10_Good_Ideas.indd iv 7/29/10 10:22 AM WHERE GOOD IDEAS COME FROM The Natural History of Innovation STEVEN JOHNSON RIVERHEAD BOOKS a member of Penguin Group (USA) Inc. New York 2010 0000_1-10_Good_Ideas.indd v 7/29/10 10:22 AM RIVERHEAD BOOKS Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA • Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) • Penguin Books Ltd, 80 Strand, London WC2R 0RL, England • Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) • Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) • Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi–110 017, India • Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) • Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England Copyright © 2010 by Steven Johnson All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions. Published simultaneously in Canada Grateful acknowledgment is made for permission to reprint from Franco Moretti, Graphs, Maps, Trees: Abstract Models for a Literary History. Verso, 2007. Copyright © Franco Moretti 2007. All rights reserved. Reproduced by permission. Library of Congress Cataloging-in-Publication Data Johnson, Steven, date. Where good ideas come from : the natural history of innovation / Steven Johnson. p. cm. ISBN 1-101-44020-1 1. Creative thinking. I. Title. BF408.J56 2010 2010023481 303.48'4—dc22 BOOK DESIGN BY AMANDA DEWEY- While the author has made every effort to provide accurate telephone numbers and In ternet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content. 0000_1-10_Good_Ideas.indd vi 7/29/10 10:22 AM For Peter 0000_1-10_Good_Ideas.indd vii 7/29/10 10:22 AM 0000_1-10_Good_Ideas.indd viii 7/29/10 10:22 AM
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