whatis gone? whohas the plan? whogives us hope? whodo we want to be?

56 Pages·2015·15.74 MB·English

THE COMPANY MAGAZINE
Self-renewal
WE LIVE CHEMICALS!
1/2015
WHAT REMAINS? WHAT IS TO COME? WHAT IS GONE?
WHO HAS THE PLAN?
WHO GIVES US HOPE? WHO DO WE WANT TO BE?
HOW DO WE WANT TO LIVE TOMORROW?
THE DESIGN DUO RAW COLOR MADE PHOTOGRAPHS FOR THE “TEMPORARY TREES” PROJECT
EVMAG_0115_EN_01_Titel [e].indd 1 26.02.15 13:30
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See Berlin with new ears during the
“intonations” Chamber Music Festival
at the Jewish Museum Berlin.
Berlin isn’t just a city of haute cuisine and haute couture but
also of haute musique. For the fourth time, the Jerusalem
International Chamber Music Festival will be taking the stage
at the Jewish Museum Berlin. Experience “intonations”
from April 18 to 23, 2015 and savor the moment when top
international musicians perform beautiful compositions.
www.jmberlin.de/intonations
We support culture. For the love of it.
1 ⁄ 2015 das magazin von evonik industries
EVMAG_0115_EN_0203_INTRO_Editorial [e].indd 2 26.02.15 13:55
14359-02-491 | Kunde: Evonik | Motiv: Intonations, englisch | Format: 230 x 300 mm | Beschnitt: 3 mm | Farbprofil: ISO Coated v2 300% (ECI) (CMYK)
Titel: Evonik Magazin, U2, englische Ausgabe, 3 mm Bundzugabe rechts | Bearbeitet: marcoreuke | Stand: 25.02.2015
3
m editorial
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“To create something new, you first have to change
yourself. And this change begins in your own head”
Dear readers,
Change requires insight. To create something new, you first
have to change yourself. And this change begins in your own
head. Those who do not renew themselves, who stop learning
and questioning their own basic principles, will at some point
be overrun by changing times. That’s true of people, compa-
nies, and societies.
The big projects of our time are projects of self-renewal.
They include the consolidation of Europe, globalization, the
energy transition, and the integration of diverse cultures.
In many cases these projects have been born of crisis, and
are shaped and driven forward by people who have the force
of will to shape the future and take on responsibility. This
Klaus Engel, Chairman of the Executive Board responsibility also includes the realization that self-renewal is
of Evonik Industries AG not an end in itself but the ability to apply sound judgment and
make the right decision at the right time.
The power to renew oneself is a power we must reinforce.
nik That applies especially to industrial companies, which bear a
Evo huge responsibility for people, jobs, products, and technology.
hy: Evonik Industries is a company in the specialty chemicals sec-
p
gra tor, an industry whose products have ever shorter life cycles.
o
hot As a result, we face the challenge of continually refining our
P
w | business model. It’s the only way we can respond to the re-
o
Will quirements of our customers and consumers.
ng Naturally, change also poses some tough questions. How
pi
Wee can we overcome our fear of the unknown? What do we
— need to discard? What is worth keeping? What do we want
Trees to change? How do we want to live in the future? And how
porary dano swwee gr.e Ht tohweerev?e rN, othneer oef a trhee rsieg qhut easntdio wnsr ohnags aw saiynsg tloe cpororrceecetd .
m
Te It would be wrong to stick our heads in the sand in the face
olor; of the challenges of the future. The right approach is to face
C
w these challenges and make them projects that require us to
Ra
/ change ourselves. If we succeed in doing that, the world will
Kuster also change.
See Berlin with new ears during the uus This issue presents people who question themselves and
G
& leave familiar territory—not necessarily to do different things
“intonations” Chamber Music Festival Kolk but to do things differently. Pleasant reading!
n
at the Jewish Museum Berlin. Maarte
o
di Sincerely yours,
u
over: St
C
Berlin isn’t just a city of haute cuisine and haute couture but
also of haute musique. For the fourth time, the Jerusalem
International Chamber Music Festival will be taking the stage
at the Jewish Museum Berlin. Experience “intonations”
from April 18 to 23, 2015 and savor the moment when top
international musicians perform beautiful compositions.
www.jmberlin.de/intonations
We support culture. For the love of it.
1 ⁄ 2015 the magazine from evonik industries
EVMAG_0115_EN_0203_INTRO_Editorial [e].indd 3 27.02.15 15:32
14359-02-491 | Kunde: Evonik | Motiv: Intonations, englisch | Format: 230 x 300 mm | Beschnitt: 3 mm | Farbprofil: ISO Coated v2 300% (ECI) (CMYK)
Titel: Evonik Magazin, U2, englische Ausgabe, 3 mm Bundzugabe rechts | Bearbeitet: marcoreuke | Stand: 25.02.2015
4
definition
Self-re new al
“Self” is an Old English word used
ORIGIN
emphatically (“I myself” etc.); “renewal”
= re- (“again”) + the Middle English
newen (“resume, revive, renew”)
masthead
Publisher
Evonik Industries AG Psychology,
Rüdiger Oppers TYPICAL ASSOCIATIONS
Rellinghauser Straße 1–11
45128 Essen, Germany
biology, business, medicine, chemistry
Publication Manager
Urs Schnabel
Consulting and Concept Reform, metamorphosis,
Manfred Bissinger SYNONYMS
Editor in Chief
continuous improvement process
Christof Endruweit
(responsible for editorial
content)
Editors Stagnation, stasis
ANTONYMS
Ralf Grauel (Head)
Michael Prellberg (Head
of Text)
Jana Petersen
Michaela Vieser (Associate) USAGE
Managing Editor
Inga Borg
People or organizations that
GENERAL:
Picture Editing and
Layout
C3 Creative Code and regard their development as never
Content GmbH, Berlin
Translation
TransForm GmbH, being finished and actively shape it
Cologne
Agency and editorial
after careful thought
address
BISSINGER[+] GmbH
Medien und
Kommunikation
An der Alster 1
SCIENCE AND RESEARCH:
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Germany
[email protected] In complex organisms, this highly
Printing
Neef+Stumme
premium printing interesting characteristic is possessed
Wittingen
Copyright
© 2015 by Evonik only by stem cells
Industries AG, Essen.
Reprinting only with the
permission of the agency.
The content does not Companies reflect on their
necessarily reflect the BUSINESS:
opinion of the publisher
strengths and reinvent themselves on
Questions about
Evonik Magazine
Tel.: [phone] – 33 47
e-mail: evonik-magazin@ the basis of their core expertise
evonik.com
Fax: [phone] – 30 13
1 ⁄ 2015 the magazine from evonik industries
EVMAG_0115_EN_0405_INTRO_Inhalt [e].indd 4 26.02.15 13:58
5
contents
b p e o p l e a n d v a l u e s
La
ual
Vis 8 Portraits
3
phics: C Epevresroyn m. Thajoern s tohceirael cahrea ntwgeo bpeegoipnlse ,w thitehn o tnhlrye oen…e
Gra We present five outstanding personalities who
|wski ignore people’s expectations of them—and
Reko reinvent the world
Mathis 14 Essay
n: Is radical change the only thing that counts? “Disruption” has
o
|utline Illustrati 18 bhIneytcseotremvriieea w ab be uinzvzwolovredd ?in I tt’hs eti bmues itnoe tsask we oa rclldo.s Ceor uloldok a nat e tlhemis ecnotn ocfe pt
bis O The unknown always makes us uneasy. Dr. Martin Herrmann helps
or companies move forward into unfamiliar territory. He recommends
C
ns/ engaging in dialogue and being open about uncomfortable realities
Eva
phy: Gavin 22 PSasoh miot tieost— iGmyaeelltse ntrheyev enre swto spism cphlayn bgrienagk.s F tohurro mugohm. Seonmts eotfi mcheasn tghee old stays
gra
o
ot
h
P
b u s i n e s s a n d
s o c i e t y
32 Case Study: How societies renew themselves
A dynamic head start: In South Korea, Brazil, Rwanda, and
Iceland, people make the difference
36 Case Study: How companies renew themselves
No more slash-and-burn in the What will customers be asking for tomorrow? How do we recognize
the right answers? Evonik is shaping its own future
rainforest. Costa Rica has been
working on reconciling the
r e s e a r c h a n d
economy and the ecology since
t e c h n o l o g y
tSehlf-ere n1ew9a8l fo0r ssocieties: Self-determined reform processes 44 Portrait Polymethylmethacrylat (PMMA)
can also be implemented on an imposing scale. We present some An all-rounder can also be a superhero:
examples of nations on the move. Costa Rica, South Africa, Welcome to the shape-changing
Singapore, and others—every country has its own way. Yet their world of AEROSIL
people also have things in common—patience and the will to change
48 Report
Interesting times for print media, but
the New York Times with its rich
tradition refuses to die. In its
Future Lab, the venerable
daily newspaper is
exploring paths to
the future
52 Series: Milestones
of Chemistry
It fulfills all your
Standards expectations, can be
shaped and colored,
and defies wind, weather,
03 Editorial
and accidents: PLEXIGLAS
04 Definition / Masthead
makes the world more colorful,
06 Facts + Figures: People and Values
attractive, and robust
28 Facts + Figures: Business and Society
42 Facts + Figures: Research and Technology
54 Point of Contact
AEROSIL® and PLEXIGLAS® are registered trademarks of Evonik Industries AG
or its subsidiaries. They are indicated in capital letters throughout the text
Edition Poster insert: Natural Change It certainly didn’t look like that two days ago! Nature renews itself
Knowledge and its creations in a process called metamorphosis
№3
1 ⁄ 2015 the magazine from evonik industries
EVMAG_0115_EN_0405_INTRO_Inhalt [e].indd 5 26.02.15 13:58
p e o p l e a n d v a l u e s
Facts + Figures
+ -
SSttaarrtt
887881999919029394959699770,9080009,22290000010000600000,000 10%4000,010 01%002200,00 01%000030,000 00%04080,000 00%04060,000 000%64000 007%20 0%8 19080919101112131415161718119920212223242526227289 SitoGNshfe egea ltrr fhmmNa-emrgoa eenr dnVqa ewemuirewino vwV raatdeiellee rr sw nmihsteo, a rwan s s . D“s3eS aqllfneu-eireepesln tAisieeo w sncashl ”fboarch
86 1930 educational project
84 31 from Google that scans
84 "Self-renewal“ 32 millions of books and
83 (1908 – 2008) 33 links them to their year
82 34 of publication. The
811980 3365 word first appeared in 1“I can sleep when for example, and can
the turbulent, ideologi-
6798 3387 cally charged prewar I’m dead”: Is even help you gain
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73727119760968676664646362611960955857565454535251195049484746454443 ibeacognoftvlefco elcedrlbraareiyag pmatldihssitezaeeiez aydda atE . ivta poaTionoasnhctdrn eaets arbpa onw nurwf ed lBooaaa rlrudvodyer c Ilispnifute ttyffreloeferou rrour sfrmprl yeotaeoemndupc ,r de t yos eaolocenur ede cp aa sinse d ioegnven net thmenherieona m lrgpize?ore e cr Ytvnohoiinaonufitu g.c ds Iatt en hn’att n
across the world. well-being as well depends very much
personality development as from a weakened on the kind of person
Why Metamorphosis Can immune system and we are—whether we
long-term health are more active in the
Be Good for Us problems. In this way, mornings or the eve-
sleep promotes the nings, and when and
cyclical self-renewal how we deal with our
Everything changes, even her, wisdom isn’t a matter of more stubborn at 50 “can of our bodies and cares. In addition to
b
one’s personality. Things knowledge, but the ability to still change at 70,” concludes minds. sleep, the body clock ual La
that we thought were “right” understand different points of psychologist Jule Specht plays an important Vis
when we were 20, and view. “The path to wisdom is from the Free University of 2 Is it really advis- role here. Our moods C3
seemed questionable to us like weaving: Experiences co- Berlin. Data obtained from able to “sleep on fluctuate throughout hics:
p
when we reached 40, can alesce until I think I have un- about 23,000 Germans and it” before making a the day—and they do Gra
appear completely incompre- derstood something—about Australians aged 15 to 82 decision? so in different ways, |ncle
hensible to us two decades myself and about life.” People reveal a startling fact: One That’s difficult to depending on wheth- hu
later. However, the question who question themselves and out of four people adopt prove from a scientific er we are more active dutc
/
is: Are we are getting any their opinions and attitudes new personality traits when standpoint. However, in the mornings or the Hayes
smarter, or are we no longer see the world differently and they get to be about 70 years it certainly helps to evenings. n
o
open-minded about new think about it differently as old. Statistically speaking, gain time so that you nd
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developments? well. It’s like a metamorphosis this means that one of every can closely analyze Sleep researcher Daniel on:
rtUoerpsseiuca lraact h SNitneagwu pd Yrienocgriksee’rsl yiCs t ohliusm - tAShogamte l eedoaondeess twno’ hts oem lifas- trsteteunrbe.b woarln. pcSphpreiaremsncoaghnreti,’l s iy“n fIc tot hhsuaeirsn e ggwmreaas ny wtd.h hSpaeaat nyrpe ste nhotepsy l e aaoabnnv yoea rucd, ttes itvlcoeeise mippor aniosk c yeaeo.c suMtsu ataorhlerlaye t - AtPo(hDfhee yAL sDsRceio)hrivo lbaoissnagpiodcyan hc lae e otic sMftt huHFereleei dgIasnihd casti ttno i tHefu ater- |genklick Illustrati
bia University. According to at the age of 30 and is even reach a ripe old age.” promotes learning, vard Medical School. /Au
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contains regularly up- visits various mine heaps, D-
Gallery Online dated information about where a program titled G BIL
the region’s art, artists, “Art and Coal” highlights V
and institutions. The several artists and their gital
Bhaepcapuesnein tgo,o t hmeu tchhin igss ruopw w. iItnh o trhdise rc oton tkineuepo us pfurnodjeicntg, wfrohmich t hreec ReiAvGes wlarogreklsy (fsoormgoet toefn t)h wemho hy: at di
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correct any more tomor- been created for the analyses of works of art, art focused on mining. Ph
1 ⁄ 2015 the magazine from evonik industries
EVMAG_0115_EN_0607_M+W_FACTS01 [e].indd 6 26.02.15 13:59
7
people and values
facts+figures
Five years before the figures
team’s World Cup
True
victory: Well-known
faces at Germany’s
Values
under-21 team in 2009
60 %
avoid/reduce stress
55 %
more time for family/friends
55 %
more sport
48 %
more time for myself
48 %
eat healthier
34 %
lose weight
New Year’s resolutions
don’t have to be kept for
long to express people’s
wishes and reveal where
problems occur. The
most severe problem is
that time pressures at
work mean that people
have too little time for
their families. Losing
weight is only in sixth
place. Furthermore, half
of the people surveyed
in Germany keep their
resolutions for more
than four months.
Source: Forsa/DAK
CHANGE TAKES TIME
Days of sickness
75per 1000
insured
50persons
25
Jürgen Klinsmann once called the ods, management— Marc Verstegen, 0
German Football Association ossi- 3 and everything else. “I introduced new, more 2004 2013
fied. Two weeks later he was head feel like the machinery dynamic exercises. He Ill due to burn-out
coach of the national team—and measures has been in place in was supported by team After flaring up, the
for Germany for the past doctor Hans-Wilhelm flame suddenly goes
got to work. He thought it would out. Germany is wit-
20 years,” he said. Müller-Wohlfahrt.
take ten years—a good guess. nessing a dramatic in-
relaunching Two weeks later, he The players’ stamina crease in the number of
Germany’s national became the new head increased and they be- sick days due to burn-
June 23, 2004 soccer team coach of the national came less injury-prone. out. People who devote
all of their energies to
Bastian Schwein- team. He immediately
1 their jobs often overtax
steiger, Philip Lahm, began implementing Ethnic diversity themselves. Burnout
Miroslav Klose, and Yoga: In addition to his ten-year plan. The team became symptoms tell us that
Lukas Podolski leave protecting the players more ethnically we should shift gears
the field in shame against injuries, yoga Inhibitions Klinsmann diverse. In the 2006 and take it slow. People
helped them be more who are affected by
after their team drops relaxed amid all the hired yoga trainer World Cup, five play- burnout should sort out
out of the European media frenzy. Patrick Broome and ers had an immigration what’s important and
Cup preliminaries. But made course atten- background. In 2010, what’s not.
everything will soon 2 dance mandatory. it was half the team, Source: Statista
get better. Training: Although Says Broome, “I was and in 2014 people
the new, dynamic impressed that the stopped counting. 30.7
exercises initially met
Ten years players were already
with disapproval, they
That’s how long one are now standard. so enthusiastic and July 13, 2014
would need “to take concentrated during Mario Götze scored
the joint apart” and put 3 the first training unit.” a goal in the 113th percent of the compa-
ny founders in Germany
it back together in a Sport psychology: minute of the game, are older than 45. One
new form, said Jürgen Klinsmann adopted Warmup making Germany the tenth of these entre-
Klinsmann about the this from the NBA. Stretching as a warm- World Champion! preneurs have already
“The players encoun- celebrated their 55th
DFB shortly after he up exercise? How Klinsmann’s plan was
ter stressful situations birthdays.
left the team. He crit- that they’re not pre- old-fashioned. The finally fulfilled after ten Source: RKW
icized its training meth- pared for,” he says. new fitness coach, years and 20 days.
1 ⁄ 2015 the magazine from evonik industries
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8
“What do
creativity and
a zest for life
have to do with
growing old?” ne
utli
O
bis
or
C
/
ns
Eva
n
Gavi
hy:
p
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9
people and values
portraits
ONLY THOSE
WHO CHANGE
STAY TRUE TO
THEMSELVES
How should new things enter the world, if not through a change
in our own attitudes? In this issue we present five people who
begin by changing themselves over and over again. And in the
process they regularly push the envelope, sweep aside prejudices,
and ultimately change the world
The chameleon People say he’s a cha- and even today. He was British pop star has al- inspired by him, just as collector. I collect per-
meleon, but in fact it’s the androgynous Ziggy ways worn a suit when Nick Cave was in the sonalities and ideas.”
How David Bowie, the other way around: Stardust, Aladdine he’s not on stage, for a past. Lady Gaga toys He calls himself a
68, has been rein- David Bowie doesn’t Sane with a lightning simple and convincing with his motifs, as Ma- Lego kit—a box full of
venting himself—and adapt himself to the flash on his face, the reason. “When you’re donna did before her. colored blocks that he
pop music—for half a environment—the Thin White Duke in a wearing a suit, you’re Thanks to his subtle has been combining
century. environment adapts white shirt, and Major simply treated differ- perceptions, Bowie has in innovative ways for
itself to him. That’s Tom, the man who ently—better,” he says. always been a catalyst almost 50 years now.
because Bowie sets fell to earth. The only Current bands such as for the spirit of the Colored blocks that can
trends—in the 1960s, constant element is Arcade Fire (as well as times. “I’m not a rock be made into anything.
the 1970s, the 1980s, that for decades this Marylin Manson) are star,” he says. “I’m a
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10
people and values
portraits
Publicity-shy On a January morning, called Quiet: The Power tured out onto a major book became a best- worked alone. They are
Susan Cain woke up and of Introverts in a World public stage. She held a seller. At least one in pupils who are expected
How Susan Cain, 46, made a decision. She left That Can’t Stop Talking. TED talk that has by now every three people is an to learn through group
is saving silence in a her life as a Wall Street Okay, Cain said to herself been viewed more than introvert. These are peo- work, even though they
world of extroverts lawyer behind her, read that morning, I’m going ten million times. “It was ple who have to work in can learn more effec-
books, thought hard, and to become something a metamorphosis,” Cain open-plan offices, even tively in a quiet room by
wrote. Soon after that new: a public introvert. says. Bill Gates became though they would be themselves. Cain wants
she published a book One year later, she ven- a fan of hers, and Cain’s more productive if they to help them.
“Our schools and
our workplaces
have been
use
o
developed for H
m
o
extroverts” nd
Ra
/
or
d
Fe
n
o
Aar
hy:
p
gra
o
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