Table Of Content

wedding planning & management W E D D I N G PLANNING & MANAGEMENT CONSULTANCY FOR DIVERSE CLIENTS Maggie Daniels and Carrie Loveless Amsterdam (cid:129) Boston (cid:129) Heidelberg (cid:129) London New York (cid:129) Oxford (cid:129) Paris (cid:129) San Diego San Francisco (cid:129) Singapore (cid:129) Sydney (cid:129) Tokyo Butterworth-Heinemann is an imprint of Elsevier Butterworth–Heinemann is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2007, Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, E-mail: [email protected]. You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Support & Contact” then “Copyright and Permission” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Daniels, Maggie, 1969– Wedding planning and management : consultancy for diverse clients / authors, Maggie Daniels, Carrie Loveless. p. cm. Includes index. ISBN-13: 978-0-7506-8233-6 ISBN-10: 0-7506-8233-7 1. Wedding supplies and services industry. 2. Wedding supplies and services industry—Management. 3. Weddings—Planning. 4. Consultants. I. Loveless, Carrie, II. Title. HD9999.W372D36 2007 392.5068—dc22 2006038016 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN 13: 978-0-7506-8233-6 ISBN 10: 0-7506-8233-7 For information on all Butterworth–Heinemann publications visit our Web site at www.books.elsevier.com Printed in Hong Kong 07 08 09 10 11 10 9 8 7 6 5 4 3 2 1 Working together to grow libraries in developing countries www.elsevier.com | www.bookaid.org | www.sabre.org we dedicate this book to brides and grooms around the world. contents list of case studies xii list of fi gures xv list of tables xvi preface xix acknowledgments xx about the authors xxii about the photographer xxiii section one foundations 1 Role and Scope of Wedding Consultancy 3 Titles, packages and roles 5 The organization of the book 11 References 13 2 Weddings, Culture, and Religion 17 Socialization for marriage 18 Mate selection 19 Pre-wedding rituals 21 Wedding customs 24 Changes in identity due to marriage 27 References 28 3 History and Hegemony 33 What is hegemony? 34 Hegemony and marriage 34 Hegemony and weddings 35 A balance of power 40 References 42 4 The Mediated Construction of Weddings 45 Invented traditions 45 Celebrity weddings 48 Portrayal of weddings in fi lm 49 Reality television 52 The internet 52 References 54 5 The Changing Family, Politics, and Law 57 Female workforce dynamics 58 The missing male 60 Cohabitation and divorce 61 Same-sex relationships and unions 64 Intercultural and interfaith marriages 65 References 69 vii 6 Weddings and Consumerism 73 The urge to consume 74 The quest for perfection 77 Sponsored weddings and associated expections 79 Planning anticonsumptive and conservationist weddings 80 References 83 7 Tourism and Destination Weddings 87 Visiting friends and relatives tourism 88 Honeymoon travel 91 Destination weddings 94 References 97 section two practice 8 Wedding Timelines 103 Research 104 Design 104 Coordination 107 Legal issues 109 Confi rmation and details 110 Implementation 111 Wrap-up and evaluation 111 References 121 Consultant checklist and reminders 122 CONTENTS 9 Wedding Budgets 125 Wedding budget categories 126 Budget summaries 126 References 134 Consultant checklist and reminders 135 10 Determining the Vision 139 Vision determination 140 Wedding themes 140 Destinations and sites 143 References 149 Consultant checklist and reminders 150 11 Food, Beverage, and the Wedding Cake 153 viii Food and beverage 154 The wedding cake 165 References 179 Consultant checklist and reminders 180 12 Wedding Attire and the Bridal Party 183 Bridal attire 184 Menswear 198 The wedding party 200 Wardrobe malfunctions 204 References 208 Consultant checklist and reminders 209 13 The Ceremony 213 The celebrant 214 Readings and vows 217 Exchange of rings and special artifacts 222 The ceremony program 230 Guidelines and policies 230 References 235 Consultant checklist and reminders 236 14 Floral Décor 239 Recipients and locations 240 Selecting fl owers 248 Centerpieces and other decorative elements 251 Installation and removal 256 References 256 Consultant checklist and reminders 257 CONTENTS 15 Photography 261 The movement from fi lm to digital photography 262 Styles of photography 262 Album design and trends in photography 271 Consultant checklist and reminders 274 16 Music and Entertainment 277 Ceremony music 278 Cocktail hour music and entertainment 284 Reception music and entertainment 285 Tips for hiring entertainment 290 References 393 Consultant checklist and reminders 294 17 Rentals and Site Layout 297 ix Tents 298 Tables, chairs, linens and tableware 302 Lighting 305 Outdoor considerations 310 Site layout 312 References 316 Consultant checklist and reminders 317 18 Stationery Elements and Etiquette 321 Save-the-date notices 322 Invitations 322 Calligraphy 332 Ceremony programs 333 Seating stationery 336 Menus 338 Personalized paper product 339 Wedding announcements 342 Thank-you notes 342 References 344 Consultant checklist and reminders 345 19 Transportation 349 Getting started 350 Transportation to the ceremony 350 Transportation from the ceremony to the reception 353 Transportation from the reception to the fi nal destination 355 References 359 Consultant checklist and reminders 360 20 Wedding Day Details 363 Bridal preparations 364 The consultant’s preparations 370 Consultant checklist and reminders 380 CONTENTS