Website Basics for SMBs

173 Pages·2017·10.25 MB·English

Website Basics for SMBs

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Website Basics for SMBs

Copyright © 2017 White Label Press
All rights reserved. No part of this publication may be reproduced,
distributed, or transmitted in any form or by any means, including
photocopying, recording, or other electronic or mechanical methods,
without the prior written permission of the publisher, except in the
case of brief quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law.
Every reasonable effort has been made to properly attribute the IP
right holders of materials included in this book, including website
images. Any errors or omissions should be notified in writing to the
publisher, who will then rectify the situation for any future editions.
The presence of a word in this book, either marked or unmarked, has
no effect on its legal status as a trademark. The inclusion of brand
names or company logos in this book in no way infers a connection
or endorsement of any kind between the publisher and the company.
Adapted from Welcome to the Web by Ryan Healy
Images used with permission of the rights holders:
Andertons Music Co. - www.andertons.co.uk
BigCommerce - www.bigcommerce.com
Brussels Airlines - www.brusselsairlines.com
WordPress / Automattic - wordpress.org
Squarespace – www.squarespace.com

White Label Press Publishing
WhiteLabelPress.com
[email protected]
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Website Basics for SMBs

Warning and Disclaimer: Every effort has been made to ensure that
the information in this book is as accurate and complete as possible.
However, the information contained in this book is provided on an
as-is basis, and there is no warranty or fitness implied. The author
and publisher shall have no liability or responsibility for any loss or
damage experienced by any entity or individual based on the
information in this book.

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Website Basics for SMBs

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Website Basics for SMBs

Website Basics
for SMBs
Everything Need to Know to Get
Your Business Online

PRIMARY AUTHOR NAME
with Ryan Healy

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Website Basics for SMBs

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Website Basics for SMBs

Contents
Introduction - Why Businesses Need a Modern Web
Presence .............................................................................. 15
Planning – Setting Goals, Uses, and Requirements ............ 21
Website Purpose and Goals ............................................ 23
Website Users and Uses .................................................. 28
Website Requirements.................................................... 32
Chapter Summary: .......................................................... 36
Website Creation Tools – DIY Builders, CMS, Frameworks,
and Custom Coding ............................................................. 39
Do-It-Yourself Website Builders ...................................... 42
Content Management Systems ....................................... 49
Frameworks and Custom Coding .................................... 57
Chapter Summary ........................................................... 61
Adding a Business Blog ........................................................ 63
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Website Basics for SMBs

Blog Integration .............................................................. 64
The Basics of Blogging for Business ................................ 66
Chapter Summary ........................................................... 69
Integrating Social Media ..................................................... 72
Facebook Integration ...................................................... 74
Twitter Integration .......................................................... 79
Popular Social Media Sites for Website Integration ....... 81
Chapter Summary ........................................................... 83
Contact Forms, Quotation Forms, Live Chat Applications,
and Email Lists ..................................................................... 85
Contact Forms and Quotation Forms ............................. 86
Live-Chat Applications ..................................................... 89
Email Lists and Auto-Responders .................................... 90
Chapter Summary ........................................................... 93
Creating Content ................................................................. 95
Company Content ........................................................... 97
Educational Content........................................................ 98
Entertainment Content ................................................. 100
Thinking Like a Publisher ............................................... 103
The Benefits of Regular Content Audits ........................ 105
Chapter Summary ......................................................... 109
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Website Basics for SMBs

Search Engine Optimization .............................................. 112
The Basics of SEO .......................................................... 114
Creating Content for SEO .............................................. 120
Utilizing SEO tools ......................................................... 122
Chapter Summary ......................................................... 127
Ecommerce Capabilities .................................................... 131
Self-Hosted Ecommerce Solutions ................................ 133
Hosted Ecommerce Solutions ....................................... 135
Chapter Summary ......................................................... 140
Website Maintenance and Security .................................. 142
Maintaining Content ..................................................... 144
Maintaining Design ....................................................... 146
Maintaining Security ..................................................... 147
Chapter Summary ......................................................... 151
Hiring a Consultant or Agency ........................................... 154
Asking the Right Questions ........................................... 156
Glossary of Terms .............................................................. 164
NOTES: ............................................................................... 170

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