Web Sites Do-It-Yourself for Dummies (ISBN - 0470565209)

339 Pages·2021·20.71 MB·English

Janine Warner
Bestselling author of Dreamweaver For Dummies

• Secure a domain name and plan the
perfect site from start to finish

• Customize the templates included
with the book to create professional-
looking Web sites

• Design a blog, add video and Flash®,
and do it all yourself!

Learn to:

Web Sites

DO-IT-YOURSELF

2nd Edition

Warner

2nd Edition

Web Sites DO-IT-YOURSELF

DO-IT-YOURSELF

ISBN 978-0-470-56520-9

Janine Warner
is a best-selling author whose books and videos on Web design have won
her an international following and earned her speaking and consulting
engagements around the world. She runs a Web design and consulting fi rm
and offers tutorials, books, and training videos at www.DigitalFamily.com.

You can do it! Put your business online, start selling products
through your Web site, or help plan your next college or
family reunion — this book shows you how it’s easier than
ever to get online.

Combining step-by-step instructions with customizable
templates, you can create popular Web designs quickly,
even if you’ve never set up a site before. If you’re looking
for an easy way to update an old site, you’ll find everything
you need to create a great new design.

Choose the template you like best, easily downloaded from
the book’s companion Web site. Then discover how to use
Dreamweaver’s template features to create new pages and
make changes to many pages at once. Add your text, images,
and even video, advertising, and e-commerce. It’s all up to
you, because you can do it yourself!

Create a presence
for your business, club,
or family on the Web!

$24.99 US • $29.99 CAN • £17.99 UK
Internet/Web Site Design

• What to ask when choosing a
Web hosting service

• Design tips for creating
graphics in the best Web
formats

• Instructions for creating Web
pages in Dreamweaver®

• Great ways to add video with
YouTube® and e-commerce
with Google Checkout™

• How to promote your site
with social media, WordPress®
blogs, and podcasts

Open the book and find:

Making Everything Easier!™
Go to Dummies.com®
for videos, step-by-step examples,
how-to articles, or to shop!

Start with FREE Cheat Sheets

Cheat Sheets include

• Checklists

• Charts

• Common Instructions

• And Other Good Stuff!

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Dummies.com makes your life easier with 1,000s
of answers on everything from removing wallpaper
to using the latest version of Windows.

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• Videos

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Get More and Do More at Dummies.com®

To access the Cheat Sheet created specifi cally for this book, go to
www.dummies.com/cheatsheet/websitesdiy

Web Sites

FOR
DUMmIES

‰

2ND EDITION

DO-IT-YOURSELF

by Janine Warner

Web Sites Do-It-Yourself For Dummies®, 2nd Edition
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com

Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2009940287

ISBN: 978-0-470-56520-9

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Author

Since 1996, Janine Warner has authored more than a dozen books about the Internet, includ-
ing every edition of Dreamweaver For Dummies, Creating Family Web Sites For Dummies, and
the last 5 editions of Teach Yourself Dreamweaver Visually.

She’s also the host of a series of training videos about Web design for Total Training, includ-
ing programs on Adobe Dreamweaver and Microsoft Expression Web. Highlights of her videos
are featured on both the Microsoft and Adobe Web sites.

An award-winning journalist, her articles and columns have appeared in a variety of publica-
tions, including The Miami Herald, Shape Magazine, and the Pulitzer Prize-winning Point Reyes
Light newspaper. She is also a regular columnist for Layers Magazine.

Janine has been a part-time faculty member at both the University of Miami and the University
of Southern California Annenberg School for Communication. She has also developed online
training programs for the Western Knight Center, a joint project of USC and UC Berkeley
funded by the Knight Foundation.

Janine has extensive Internet experience working on large and small Web sites. From 1994 to
1998, she ran Visiontec Communications, a Web design business in Northern California, where
she worked for a diverse group of clients including Levi Strauss & Co., AirTouch International,
Beth’s Desserts, and many other small and medium-size businesses.

In 1998, she joined The Miami Herald as their Online Managing Editor. A year later, she was
promoted to Director of New Media and managed a team of designers, programmers, journal-
ists, and marketing staff who produced the Web sites for The Miami Herald, El Nuevo Herald,
and Miami.com. She left that position to serve as Director of Latin American Operations for
CNET Networks, an international technology media company.

Since 2001, Janine has run her own business as a writer, speaker, and consultant. She is a
popular speaker at conferences and events throughout the United States, and her fluency in
Spanish has led to many speaking engagements in Latin America and Spain. She served as a
judge for the Arroba de Oro Latin American Internet awards from 2001 to 2005. As part of that
project, she helped to create an Internet literacy program for students in Central America
called Operación Red (Operation Network).

Janine earned a degree in journalism and Spanish from the University of Massachusetts,
Amherst, and spent the first several years of her career in Northern California as a reporter
and editor.

She lives with her husband in Los Angeles.

Dedication

I love teaching Web design because it’s so much fun to see all the great Web sites people
create. I dedicate this book to everyone who aspires to share their ideas, stories, views,
photos, business products and services on the Internet. Don’t ever fear that Web design is too
hard. You can do this, you can create your own Web site. In this book you find everything you
need to create, design, publish, and promote your own Web site. I wish you all the best with
your Web designs!

Author’s Acknowledgments

More than anyone, I want to thank my husband, David LaFontaine, for his patience, love,
delightful sense of humor, and all his help in the research and production of this book. Among
his many contributions, he authored Chapters 1, 11, and 12. Dave, your intelligence and cre-
ativity inspire me, and your love brings me more joy than I could have imagined.

Thanks to my dear friend and mentor David Mitchell who helped me get started in my writing
career many moons ago when he served as publisher of the Point Reyes Light newspaper.

Thanks to all four of my fabulous parents, Malinda, Janice, Helen, and Robin, for your love,
support, and encouragement. Thanks to my brothers Brian and Kevin, and to Kevin’s delight-
ful wife Stephanie, and their amazing children Mikayla, Savannah, Jessica, and Calahan (you’ll
find their photos in the sample site in the Family Web sites chapter). Thanks also to all my
extended family, which now includes David’s large and wonderful collection of relatives,
including Gail, Dave, Linda, Mark, Beth, Sarah, and everyone else in the LaFontaine, Roos, and
other clans.Thanks to Jeff Noble for his contributions to Chapter 10 and for his careful tech
editing and testing of all the lessons in this book. Thanks to the entire editorial team at Wiley
Publishing, especially my acquisitions editor Bob Woerner, my development editor Becky
Huehls, and everyone who helped to edit, produce, and develop this book.

And finally, let me thank my lucky stars that this book is finally done. Complete. Finished.
That’s it. (And don’t even tell me those aren’t complete sentences.)

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please
contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax [phone].

Some of the people who helped bring this book to market include the following:

Acquisitions and Editorial

Project Editor: Rebecca Huehls

Executive Editor: Bob Woerner

Sr. Copy Editor: Teresa Artman

Technical Editor: Jeff Noble

Editorial Manager: Leah P. Cameron

Editorial Assistant: Amanda Graham

Sr. Editorial Assistant: Cherie Case

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Patrick Redmond

Layout and Graphics: Carrie A. Cesavice,
Jennifer Henry, Erin Zeltner

Special Art: istockphoto.com

Proofreaders: Joanne Keaton

Indexer: BIM Indexing & Proofreading Services

Special Help: Jennifer Riggs

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Diane Graves Steele, Vice President and Publisher

Composition Services

Debbie Stailey, Director of Composition Services

Contents at a Glance

Introduction ................................................................................1

Part I: Laying the Groundwork......................................................5

Chapter 1: Exploring the Best Ways to Create Web Sites.......................................................................7
Chapter 2: Planning Makes Web Design Easier......................................................................................21
Chapter 3: Securing a Domain Name and Web Host .............................................................................35
Chapter 4: Understanding Web Design...................................................................................................47
Part II: Putting the Pages Together.............................................67

Chapter 5: Editing and Creating Web Graphics .....................................................................................69
Chapter 6: Getting Started with Dreamweaver ......................................................................................95
Chapter 7: Creating a Profile or Portfolio Site......................................................................................129
Chapter 8: Creating a Business Web Site..............................................................................................155
Chapter 9: Creating a Family, Vacation, or Hobby Site.......................................................................179
Chapter 10: Testing and Publishing a Web Site ...................................................................................197
Part III: Going Web 2.0 ...........................................................221

Chapter 11: Designing a Blog..................................................................................................................223
Chapter 12: Podcasting Your Own Show..............................................................................................243
Chapter 13: Multimedia: Adding Flash, Audio, and Video..................................................................257
Chapter 14: Making Money with Your Site ...........................................................................................275
Part IV: The Part of Tens ..........................................................295

Chapter 15: Ten Cool Services for Your Site ........................................................................................297
Chapter 16: Ten Ways to Promote Your Site........................................................................................303
Index ......................................................................................311