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VP, Trade Marketing Explore In-Store Launch & Learn Prototype Week Test Measure Shopper Ideation Session Promo Screener Test & Learn Program Occasions Dashboard Virtual Shopper Metrics Channel Drivers Prototypes Commercial Visibility Path to Purchase Physical Prototypes Drill Down Tools Shopper Safaris Learn WE HAVE THIS FOR SIX WELL-DEFINED OCCASIONS 48.9% VOLUME 18.7% 16.9% 15.5% VOLUME VOLUME VOLUME C-Store includes Drug Store Source: AB Internal Sales Data 2014 Strategy Channel Drivers Initiatives Drive Conversion Trip Missions Merchandising Scale Up Win Immediate Consumption Single Serve Light Trade Programs Increase Total Store Performance Cold Space/PTCs Rock the POC Turbo Show C-Store and Blur everything else out…Go deep on C-Store Explore Week 80-100 Ideas per priority SETS UP OUR RETAIL PILOTS PRIORITIZES PROTOTYPES

Description:

2014 Strategy Channel Drivers Initiatives Show C-Store and Blur everything else out…Go deep on C-Store Trip MissionsDrive Conversion Single ServeWin Immediate

VP, Trade Marketing - Anheuser-Busch InBev PDF

32 Pages·2013·4.83 MB·English

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VP, Trade Marketing Explore In-Store Launch & Learn Prototype Week Test Measure Shopper Ideation Session Promo Screener Test & Learn Program Occasions Dashboard Virtual Shopper Metrics Channel Drivers Prototypes Commercial Visibility Path to Purchase Physical Prototypes Drill Down Tools Shopper Safaris Learn WE HAVE THIS FOR SIX WELL-DEFINED OCCASIONS 48.9% VOLUME 18.7% 16.9% 15.5% VOLUME VOLUME VOLUME C-Store includes Drug Store Source: AB Internal Sales Data 2014 Strategy Channel Drivers Initiatives Drive Conversion Trip Missions Merchandising Scale Up Win Immediate Consumption Single Serve Light Trade Programs Increase Total Store Performance Cold Space/PTCs Rock the POC Turbo Show C-Store and Blur everything else out…Go deep on C-Store Explore Week 80-100 Ideas per priority SETS UP OUR RETAIL PILOTS PRIORITIZES PROTOTYPES

Description:

2014 Strategy Channel Drivers Initiatives Show C-Store and Blur everything else out…Go deep on C-Store Trip MissionsDrive Conversion Single ServeWin Immediate

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