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VOTING BERNARD R. BERELSON - PAUL F. LAZARSFELD and WILLIAM N. McPHEE $8.50 ce 4th printing Why do people vote the way they | do? How is their vote affected by social class, religious background, and family loyalties? How much are they— influenced by on-the-job relation- ships, local pressure groups, and mass media of communication? When do they make up their minds? What causes them to change? How do they react to the subtle techniques of par- tisan politics? Voting provides answers to these and a score of other questions—and the answers are often surprising and al- ways revealing. Voting is a report on several studies of political behavior made over the last fifteen years, and a report in particular on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential election. Moving into the vicinity of Elmira, ; 3 ie New York, well in advance of polling, < 4 * the team set itself the ambitious task Ber, of clarifying the complex relation- Oth bs Son . ships existing between the candidate, iia. the voter, and the many intermediate Vor ing interests competing for the voter's ah favor. When it was all over, the team 1 had rung thousands of doorbells, but- tonholed, interviewed, and _ re-interviewed more than a thousand people; read, listened to, and analyzed a great torrent of campaign literature. A unique sort of history resulted. One of America’s most startling election (Continued on back flap) RENFREW COUNTY LIBRARY HEADQUARTERS: Marchfield Avenue, Paisley CARE OF BOOKS. Readers are asked to take great care of Library buoks in their possession. ¥ TIME ALLOWED FOR READING. Books may ( retainefdo r two [ee 4 weeks, and are due for retu 7° 071666 24 # stamped below. A fine of or : three days the book/is kept b | ei RENEWALS. A loan gay be exte S another reader. “ “4h ON. 196! Zi uk 157 NOT TO BElwip 19. FEB. 197 Sue REQUEST KiRRIZ MY Sede Ser VOTING VOTING A Study of Opinion Formation in a Presidential Campaign BERNARD R. BERELSON PAUL F. LAZARSFELD WILLIAM N. McPHEE f ee ~, {% \ na ‘7 | |r xy \\4 e, YB/e jj ne” is LO THE UNIVERSITY OF CHICAGO PRESS CHICAGO & LONDON 324.92 SERELSON, ond ethan \ bat (a7 s Library of Congress Catalog Card Number: 54-11205 Tue UNIvEeRSITY OF CutcAco Press, Cutcaco & LONDON The University of Toronto Press, Toronto 5, Canada Copyright 1954 by The University of Chicago. All rights reserved, Published 1954. Fourth Impression 1963. Com- posed and printed by Tue University or Cuicaco PREss Chicago, Illinois, U.S.A. To RUTH —B. R. B.