Volunteer engagement 2.0 : ideas and insights changing the world

387 Pages·2015·8.61 MB·English

by  Robert J. Rosenthal (ed.)

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Volunteer
ENGAGEMENT 2.0
Ideas and insights changing the world
EDITED BY
ROBERT J. ROSENTHAL
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Coverimageanddesign:VolunteerMatch
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LibraryofCongressCataloging-in-PublicationData:
Volunteerengagement2.0:ideasandinsightschangingtheworld/editedbyRobertJ.Rosenthal.
pagescm
Includesindex.
ISBN978-1-118-93188-2(paperback);ISBN978-1-118-93190-5(ebk);ISBN978-1-118-93189-9(ebk)
1. Voluntarism–UnitedStates. 2. Voluntarism. I. Rosenthal,RobertJ.,1972-
HN90.V64V6432015
302'.14–dc23
2015001923
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
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This book is for everyone who dreams of a better world—and especially
for those who help achieve it.
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Contents
About the Book ix
Robert J. Rosenthal
Foreword xi
Holly Ross, Executive Director, Drupal Association
Introduction xv
Greg Baldwin, President, VolunteerMatch
Part One: Changing Times 1
Chapter 1 Big Shifts That Will Change Volunteerism for the Better 3
Tobi Johnson, MA, CVA, President, Tobi Johnson & Associates
Chapter 2 A History of Change in Volunteer Engagement 20
Susan J. Ellis, President, Energize, Inc.
Chapter 3 Debunking the Myths of Volunteer Engagement 32
Sarah Jane Rehnborg, CVA, PhD
Chapter 4 Rethinking the Status Quo 44
Evan Hochberg, Chief Strategy Officer, and Mei Cobb, Volunteer
Engagement Director, United Way Worldwide
v
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vi CONTENTS
Chapter 5 Engaging Millennial and Younger Volunteers 57
Aria Finger, Chief Operating Officer, DoSomething.org and
President, TMI Agency
Chapter 6 The Great Boomer Volunteer Revolution: Boom or Bust? 69
Beth Steinhorn, President, JFFixler Group
Part Two: Changing Relationships 83
Chapter 7 Keeping the Volunteers You Have 85
John L. Lipp, Associate VP,
Volunteer Engagement, JDRF
Chapter 8 Wholly Engaged: Integrating Volunteer and Donor Programs 97
Kelly Moran, Associate VP of Community Development, and
Taylor Mallia, Executive VP of Development, National MS Society
Chapter 9 A New Engagement Model for the Internet Era 110
Mark Surman, Executive Director, Mozilla Foundation
Chapter 10 Meet Your New Board 123
Linda Davis, CEO, Center of Volunteer and Nonprofit Leadership,
and David Styers, Manager of Program & Business Development,
Presidio Institute
Part Three: Changing Technology 135
Chapter 11 Volunteer Engagement on the Social Web 137
Amy Sample Ward, CEO, NTEN: The Nonprofit Technology
Network
Chapter 12 Microvolunteering for Big Impact 153
Mike Bright, Founder, Help From Home
Chapter 13 Virtual Volunteering: Are We Finally Ready to Talk
about Direct Service? 169
Jayne Cravens, Consultant and Researcher
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CONTENTS vii
Chapter 14 Getting the Most Out of Hackathons for Social Good 182
Scott Henderson, CEO and Founder, Sandbox Communities
Part Four: Changing Corporate Perspectives 195
Chapter 15 The Power and Unrealized Promise of Skilled Volunteering 197
Meg Garlinghouse, Director, and Alison Dorsey, Manager,
LinkedIn for Good
Chapter 16 Partnering with Workplace Volunteer Programs 210
Angela Parker and Chris Jarvis, Co-Founders, Realized Worth
Chapter 17 Becoming Powered by Pro Bono 224
Alethea Hannemann, Vice President of Product and National
Programs, The Taproot Foundation
Chapter 18 How to Get the Right Pro Bono Expertise for the Job 239
Deirdre White, CEO, and Amanda MacArthur, VP of Global Pro
Bono & Engagement, PYXERA Global
Chapter 19 Volunteering and the Future of Cause Marketing 252
Joe Waters, Author, Founder of SelfishGiving.com
Part Five: Changing Strategies 267
Chapter 20 Measuring the Volunteer Program 269
Beth Kanter, Author and Master Trainer
Chapter 21 The New Volunteer Manager’s Toolkit 283
Jennifer R. Bennett, CVA, Senior Manager, Education & Training,
VolunteerMatch
Chapter 22 National Service for the Twenty-First Century 296
Wendy Spencer, Chief Executive Officer, Corporation for National
and Community Service
Chapter 23 Service Enterprises: Strategic Human Capital Engagement 308
Amy Smith, Chief Strategy Officer and President of Action
Networks–Points of Light, and Sue Carter Kahl, President,
SMCK Consulting
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viii CONTENTS
Chapter 24 Leading Big Volunteer Operations 322
Carla Campbell Lehn, CVA, Library Programs Consultant,
California State Library
Chapter 25 Taking Charge of Your Professional Development 334
Katherine H. Campbell, CVA, Executive Director of the Council for
Certification in Volunteer Administration
Afterword 349
Robert Egger, Founder and President of L.A. Kitchen and CForward
About the Editor 353
Index 355