Visual Social Marketing

365 Pages·2018·1.746 MB·English

by  Dr Chandrani Singh, Abiresh Abraham, Ajit Pandey

Visual Social Marketing
Dr. Chandrani Singh,
Dr. Abiresh Abraham
Ajit Pandey
FIRST EDITION 2019
Copyright © BPB Publications, INDIA
ISBN: 978-93-88176-49-1
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Preface
The book on Visual Social Media is written for students, social
media lovers and professionals who aspire to use social media
platforms for various business tasks. The book is drafted with a
comprehensive vision of exploring the usage of social media
platforms for various marketing and branding campaigns. Business
is transforming from conventional to modern approach on all
verticals, to be able to survive and out-perform in this era is not
as easy as it used to be. Social media is platform which can
facilitate the business with larger population than any other
marketing medium.
The first chapter of this book is about difference between
conventional and social media marketing. The chapter precisely
explains various strategies which makes social media marketing
more effective and result oriented. The chapter gives brief
introduction about various popular social media platforms and
their application in social media marketing. The second chapter
helps in understanding the risk factor and remedies of social
media platforms. This chapter also gives insights about different
tools used for social media marketing. Recent trends and practices
in social media marketing is also included in this chapter.
The third chapter elaborates on social media marketing platforms
like Facebook, YouTube, Google Plus etc. This chapter is more
about actual marketing techniques and rules used in social media
marketing. This chapter includes various content forms which are
used for social media campaigning. Along with content forms, this
chapter also includes recommended and balanced strategies for
posting and publishing the contents.
The fourth chapter mainly talks about Podcasts, short videos and
YouTube marketing strategies. Performance analysis, video
marketing analysis and podcast integration is also included in this
chapter.
The fifth chapter elaborates on Facebook, twitter and Instagram
marketing. Right from profile creation to paid marketing setup to
performance analysis of campaigns, everything is discussed in this
chapter. This chapter also emphasizes on the use of social media
marketing for product and services. This chapter is written to help
professionals and newbies to begin using Facebook, twitter and
Instagram platforms for free and paid marketing.
The sixth chapter is about Google, Google Plus, Wordpress and
Pinterest. This chapter explores the other category of social media
i.e. blogs. Wordpress and blogger.com are two blogging platforms
discussed in this chapter at business and technical level. This
chapter will help reader to understanding the use of blogging in
professional marketing and branding.
The seventh chapter is all about various tools used for content
development. This chapter elaborates on use of many online and
offline tools used for creating high quality Image, graphics,
infographics, videos, animations etc. This chapter also talks about
various blogging tools along with tools like Prezi and storify which
are nowadays very popular among digital marketers.
This book is sequenced and written to touch all the major and
minor aspects of digital as well as visual social media
campaigning. The content, example, diagrams used in this book
are very well tested and validated against real time scenarios and
case studies. Almost all popular social media platforms are
discussed in detail to help reader in becoming versatile social
media marketer.
Acknowledgement
We sincerely thank Almighty for having blessed us with the
requisite communication skills and giving us a chance to serve the
society especially the millenials of this era in the form of
dissemination of knowledge and wisdom. We are extremely
indebted also to our mentors; peers and family members without
whose strong support and encouragement such a noble initiative
would not have been possible. Presenting a book on this
upcoming marketing technique has been a weighty task for all of
us right from the point of content preparation, to assimilation, to
assessments and we invite criticisms and insights from all
stakeholders and experts of this domain to improve on the subject
matter, case scenarios for effective upgradation from a scholastic
view point.
Last but not the least an endorsement to our very own profession
which has been an underlying forte in our scholarly pursuit of
delivering this manuscript.
Dr Chandrani Singh
-Dr. Abiresh Abraham
-Ajit Pandey
Table of Contents
Chapter 1: Basics of Visual Social Media Marketing
Chapter 2: Impact of Visual Social Media
Chapter 3: Social Media Marketing Strategies
Chapter 4: Using Video for Social Media Marketing
Chapter 5: Inbound Marketing: An Introduction
Chapter 6: Visual Social Media Marketing Tools – II
Chapter 7: Advanced Tools for Visual Social Media Marketing
CHAPTER 1
Basics of Visual Social Media Marketing
Objectives
This chapter will enable the reader to:
• Gain knowledge on recent trends and understand the concept of
visual social marketing
• Tuned to various social media platforms and get a know on
their working methodology.
• Get a fair idea on the usage of social media and benefits
received.
• Adept to the introduction of visual social marketing strategies.
Caselet - Implementing of visuals for marketing by a company to
enhance click through rate
This is the case about a nursery that sells trees, plants, creepers
,flower bulbs and garden accessories under the horticulture
division of a particular state. The team’s content repository was so
enriched that it helped masses to take care of their garden. They