Vernacular Voices: The Rhetoric of Publics and Public Spheres PDF
Preview Vernacular Voices: The Rhetoric of Publics and Public Spheres
VERNACULAR VOICES Studies in Rhetoric/Communication Thomas W. Benson, Series Editor VERNACULAR VOICES The Rhetoric of Publics and Public Spheres Gerard A. Hauser New Foreword by Phaedra C. Pezzullo Copyright © 1999, 2008 University of South Carolina Foreword and Preface © 2022 University of South Carolina Hardcover edition published by the University of South Carolina Press, 1999 Paperback original edition published by the University of South Carolina Press, 2008 Paperback and ebook editions published in Columbia, South Carolina, by the University of South Carolina Press, 2022 www.uscpress.com Manufactured in the United States of America 31 30 29 28 27 26 25 24 23 22 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data can be found at http://catalog.loc.gov/. ISBN 978-1-64336-285-4 (paperback) ISBN 978-1-64336-286-1 (ebook) To Jean Marie CONTENTS List of Tables ix Foreword by Phaedra C. Pezzullo xi Series Editor’s Preface xvii Preface 2022 xix Acknowledgments xxiii Introduction: Forgotten Publics 1 E pluribus unum Chapter 1 The Public Voice of Vernacular Rhetoric 13 Rhetoric’s Place in the Athenian Democracy Civil Society and the Appearance of Public Opinion Vox Populi and the Problem of “Public” Opinion Rhetorical Antecedents of Publics Conclusion Chapter 2 Discourse, Rhetorical Discourse, and the Public Sphere 37 The Bourgeois Public Sphere Rhetorical Counterassumptions to Habermas’s Model Conclusion Chapter 3 Civic Conversation and the Reticulate Public Sphere 57 Outline of a Rhetorical Model of the Public Sphere Public Conversation and the Associations of the Reticulate Public Sphere Common Meaning and the Associative Networks of the Reticulate Public Sphere The Ground of Civil Judgment Rhetorical Criteria of the Public Sphere Conclusion Chapter 4 Reading Public Opinion from Vernacular Rhetoric 82 Witnessing Vernacular Discourse: An Outsider’s Experience Vernacular Rhetoric: The Rhetorical Locus of Public Opinion Public Opinion and Reasoning Public Opinion and Common Understanding The Dialogical Process of Opinion Formation Conclusion Chapter 5 Narrative, Cultural Memory, and the Appropriation of Historicity 111 Rhetoric and the Active Society vii Contents Memories of Hope: Poland Memories of Despair: Yugoslavia Contrasting Stories, Contrasting Possibilities Conclusion: The Narrative Bridge from Tradition to Historicity Chapter 6 Reshaping Publics and Public Spheres: The Meese Commission’s Report on Pornography 161 A Call to Reshape the Literary Public Sphere The Final Report: Version I The Final Report: Version II Reconstructing the Public Sphere Conclusion Chapter 7 Technologizing Public Opinion: Opinion Polls, the Iranian Hostages, and the Presidential Election 189 The Problem of Public Opinion Transforming Victims into Heroes Public Opinion as Technological Constraint Conclusion Chapter 8 Democracy’s Narrative: Living in Roosevelt’s America 232 The Election of 1940 The People’s Letters and Public Opinion “Public” Opinion on the Third Term Defining America Conclusion: Forgotten Publics in a Land of Strangers Chapter 9 The Rhetoric of Publicness: Theory and Method 268 Theoretical Considerations Methodological Considerations Appendix I: Chronology of Hostage Developments 283 Appendix II: Chronology of the 1980 Campaign 289 Notes 293 Bibliography 311 Index 329 viii TABLES Table 8.1 Appeals in Opposition to a Third-Term Bid 243 Table 8.2 Frequency of Negative Appeal Usage 244 Table 8.3 Appeals in Support of a Third-Term Bid 245 Table 8.4 Frequency of Affirmative Appeal Usage 246 ix
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