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Venanzio Arquilla aa | 2016-2017 PDF

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850839 | Andrea Smeriglio relatore | Venanzio Arquilla a.a. | 2016-2017 Scuola del Design | Politecnico di Milano Corso in Design del Prodotto per l’Innovazione Tesi di Laurea Magistrale | INDEX | Introduction 8 74 Constructivism | 76 Synopsis | Zaha Hadid 12 78 Key Ideas Biography and Achievements 14 79 Concepts and Style Style 17 81 Beginnings Significant Works 22 83 Later Developments 84 Graphic Design and Photography | Suprematism 26 85 Archtecture Synopsis 28 86 Key Artists Key Ideas 30 88 Major Works Concepts and Style 31 Malevich’s vision and later influence 33 96 Deconstructivism | Key Artists 40 98 Synopsis Major Works 42 99 Key Ideas 101 Multiple Influences | Futurism 50 105 Critical Responses Synopsis 52 106 Key Architects Key Ideas 54 108 Major Works Concepts and Style 55 Italian Futurism 57 116 Movement | Futurist Architecture 62 118 Dictionary Key Artists 64 119 Movement in Physics Major Works 66 123 Movement in Graphic Design Zaha Hadid and the Movement 126 214 Materials & Structure | Movement in the Nature 130 220 Components | Kinetic Art 134 230 Instructions for Use | Synopsis 136 Key Ideas 138 234 User | Concepts and Style 139 Later Developments 141 240 Benchmarking | Key Artists 142 247 Comparison with Competitors Major Works 144 248 Logo | | Case Studies 154 251 Naming and Logo Unexpected Movement 158 Static Movement 170 252 Final Considerations | Developing Movement 176 256 Bibliography | | The Idea 194 260 Sitography | | Concept 198 The Evolution 200 264 Images Index | | LINE 206 Aesthetics 208 Functions 210 INTRODUCTION 00 Dominion Office Building, Moscow - Zaha Hadid 8 9 I’ve practiced an internship in London, in Wolf- son Design Studio. I’ve been asked by Philip Michael Wolfson to do a research on his mentor Zaha Hadid, expecially on her prime, because he’s writing a book to celebrate her memory. Since I’ve always been fascinated by Hadid’s work, I decided to use this research as a start- ing point for my thesis. I’ve investigated the artistic currents that in- fluenced her the most, to better understand how her unique forms took life and where did they come from. I developed the research around the idea of movement, that was central in her work. My analysis is centred on new ways of living the domestic space, in particular the living room. My wilt is to melt a strong multifunction- ality with architectural shapes to fit in a mod- ern home, where everything optimises space in a smart way. This drove me into the design process that end- ed with LINE: a transforming four-in-one furni- ture piece. 10 11 ZAHA HADID 01 12 13 ¹ | BIOGRAPHY AND ACHIEVEMENTS ‘100 Most Influential People in the World’. In 2012, Zaha Hadid was made a Dame Commander of the British Empire by Queen Elizabeth II, and in February 2016, she received the Royal Gold Medal. Dame Zaha Hadid was described as a “starchitect” - a superstar of ar- Zaha Hadid’s pioneering vision redefined architecture and design for the chitecture, specialising in organic, flowing forms which won acclaim in 21st century and captured imaginations across the globe. Zaha Hadid Ar- Europe, America and the Far East; her career was slow to take off, howev- chitects’ work sees form and space pulled into breath-taking, fluid spatial er, and in Britain, which she made her home after leaving her native Iraq, progressions. Enticingly contextual, these buildings transform notions of she was dismissed for many years as a fantasist who never actually got what can be achieved in concrete, steel , and glass; combining her unwa- anything built. vering belief in the power of invention and optimism for the future with Abroad, she won acclaim with a series of startlingly futuristic buildings. concepts of fluidity and connectivity. In 2004, she became the first woman to win the Pritzker, architecture’s The evolution of Hadid’s buildings, from the interlocking forms of the Vitra equivalent of the Nobel Prize. Fire Station to the awesome, flowing urban spaces of the MAXXI Museum Born in Baghdad, Iraq in 1950, Hadid studied mathematics at the Amer- of 21st Century Art in Rome, London Aquatics Centre for the London 2012 ican University of Beirut before moving to London in 1972 to attend the Olympics and Heydar Aliyev Centre in Baku, demonstrates a consistent Architectural Association (AA) School where she was awarded the Diplo- desire to question and innovate. Form and space are woven within struc- ma Prize in 1977. After graduation she went to work for her former professors, Koolhaas and Zenghelis, at the Office for Metropolitan Architecture, in Rotterdam, the Netherlands. Through her association with Koolhaas, she met the archi- tectural engineer Peter Rice, who gave her support and encouragement. Hadid became a naturalised citizen of the United Kingdom. She founded Zaha Hadid Architects (ZHA) in 1979 and completed their first building, the Vitra Fire Station, Germany in 1993, as well as IBA Hous- ing in Berlin. Hadid taught at the AA School until 1987 and held numerous chairs and guest professorships at universities around the world includ- ing Columbia, Harvard, Yale and the University of Applied Arts in Vienna. Hadid’s outstanding contribution to the architectural profession has been acknowledged by the world’s most respected institutions including the Forbes List of the ‘World’s Most Powerful Women’ and the Japan Art Asso- ciation presenting her with the ‘Praemium Imperiale’. In 2010 and 2011, ZHA’s designs were awarded the Stirling Prize, one of architecture’s high- est accolades, by the Royal Institute of British Architects. Other awards include UNESCO naming Hadid as an ‘Artist for Peace’, the Republic of France honouring Hadid with the ‘Commandeur de l’Ordre des Arts et des Lettres’ and TIME magazine included her in their list of the BRIT Awards 2017 concept - Zaha Hadid 14 15 ture. These are buildings which emerge from their context and are also capable of knitting disparate programs together; always surprising and always making connections. Zaha Hadid Architects recently completed the Port House in Antwerp, Salerno Maritime Terminal in Italy and Oxford University’s Middle East Cen- tre at St Antony’s College. The practice is currently working on a diversity of projects worldwide including the new Beijing Airport Terminal Building in Daxing, China, the Sleuk Rith Institute in Phnom Penh, Cambodia and 520 West 28th Street in New York City, USA. Zaha Hadid Architects’ portfolio also includes cultural, corporate, academic, sporting and infrastructure projects across Asia, the Middle East, Europe and the Americas. Each of Hadid’s designs display the innovative research and investiga- tion that instigates and defines the work. As Zaha Hadid stated in her 2011 conversation with Hans Ulrich Obrist, co-director of the Serpentine Galleries, “I know from my experience that without research and experi- mentation not much can be discovered. With experimentation, you think you’re going to find out one thing, but you actually discover something else. That’s what I think is really exciting. You discover much more than you bargain for. I think there should be no end to experimentation.” “Centre for Contemporary Arts of Rome” painting - Zaha Hadid STYLE | The architectural style of Hadid is not easily categorised, and she did not describe herself as a follower of any one style or school. Despite this, before she had built a single major building, the Metropolitan Museum of Art wrote an article, profiling Hadid as a major figure in architectural Deconstructivism. Her work was also described as an example of parametricism. An article profiling Hadid in the New Yorker magazine was titled “The Abstractionist” 1 Information found on ZHA website. 16 17 Her work was described in 2016 by The Design Museum as having “the Hadid herself often used dense architectural jargon and described the highly expressive, sweeping fluid forms of multiple perspective points and essence of her style very simply: “The idea is not to have any 90-degree fragmented geometry that evoke the chaos and flux of modern life.” angles. In the beginning, there was the diagonal. The diagonal comes from the idea of the explosion which “re-forms” the space. This was an important discovery.”² Hadid’s concept of architecture and its relationship to space and the city reflects on Malevich’s Architektons, as well as other works of Suprema- tism, as formative inspiration for her own practice. The volumetric compo- sitions of Suprematism such as Architektons were utilised to create new possibilities for interior space, while Malevich experimented with these constructions as means for social transformation through radical archi- tectural form. The novelty, purity and originality of these works promoted a new psychol- ogy of perception in both art and architecture. The link between Zaha Hadid and Suprematism has spanned her entire career, beginning with her 1976-77 graduation thesis for the Architectur- al Association, Malevich’s Tecktonik, which takes a visually deconstruct- ed influence from Malevich and uses it as the starting point for a four- teen-level London hotel concept design. Following this interest, in 1993 the Solomon R. Guggenheim Museum in New York asked Zaha Hadid to create an exhibition design for their en- cyclopaedic show of the Russian Avant-Garde, The Great Utopia. Hadid continues to demonstrate her relationship to Suprematism. Futurism has been another starting point for Hadid especially from an ideological point of view. The ideas of movement, speed and acceleration, fully represented in fu- turistic artwork, have been central in her way to see architecture, design and art. She was also inspired by Constructivism, that developed side by side with Suprematism. The shapes she designed were really influenced in general by the Russian avant-gardes; a lot of references to Russians are present in Hadid’s work. To better understand the influence of Russian avant-gardes on Hadid work we can read what she said about Russians: “The pace, quantity and qual- ity of the creative work in art, science and design was truly astounding, MAXXI, Rome - Zaha Hadid 2 Taschen, 2016 18 19

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sometimes referred to as Dynamic Suprematism, focused on the use of color and shape to . This minimalist approach to art and architecture has inspired many artists that one of the main parts of a piece of classical music. MOVEMENT functional furniture, in which the movement is involved in
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