2014 Value Chain Analysis of Marine Fish Aquaculture in Indonesia Business Opportunities for Norwegian Companies Prepared for: Prepared by: June 2014 Table of Contents 1. Research methodology and objectives ......................................................................... 11 2. Summary and analytical outcomes ................................................................................ 12 3. General overview of Indonesian fisheries and aquaculture ......................................... 15 3.1. Current condition of Indonesian fishery sector .......................................................... 15 3.2. Structure of fisheries activities in Indonesia ................................................................ 18 3.3. Indonesian aquaculture .............................................................................................. 19 3.3.1 General overview of Indonesian aquaculture industry ................................................. 19 3.3.2 Aquaculture methodes ................................................................................................... 22 3.3.3 Fish species for marine aquaculture in Indonesia .......................................................... 24 3.3.4 Benefits,values and challenges for each aquaculture fish species .............................. 32 3.3.5 New species being developed ....................................................................................... 33 3.3.6 Domestic and export markets for each species ............................................................ 36 3.4 “Minapolitan” system as an unique approach to aquaculture................................. 39 3.5 The marine climate ....................................................................................................... 40 3.5.1 Pollution ............................................................................................................................ 43 3.6 Workforce availability ................................................................................................... 44 4. Aquaculture hotspot mapping ........................................................................................ 45 4.1 Province of Aceh ........................................................................................................... 47 4.2 Province of Riau Archipelago....................................................................................... 50 4.3 Province of Lampung .................................................................................................... 52 4.4 Province of East Java (Java Timur) .............................................................................. 55 4.5 Province of Bali .............................................................................................................. 58 4.6 Province of West Nusa Tenggara (Nusa Tenggara Barat) .......................................... 60 4.7 Province of South Sulawesi (Sulawesi Selatan) ........................................................... 63 4.8 Province of Maluku........................................................................................................ 65 4.9 Province of West Papua (Papua Barat) ....................................................................... 69 5. Value chain analysis ........................................................................................................ 72 5.1. Value chain commodity schemes.............................................................................. 72 5.1.1 Processed commodities .................................................................................................. 73 5.1.2 Live commodities ............................................................................................................. 74 INDONESIA AQUACULTURE 1 5.2 Value chain business segments ................................................................................... 75 5.2.1 Hatcheries......................................................................................................................... 75 5.2.2 Nursery/aquafarming....................................................................................................... 79 5.2.3 Vaccines .......................................................................................................................... 83 5.2.4 Fish feed ............................................................................................................................ 85 5.2.5 Processing ......................................................................................................................... 88 5.2.6 Logistics ............................................................................................................................. 91 5.2.7 Equipment ........................................................................................................................ 92 6. Regulatory, policy and investment environment .......................................................... 95 6.1 Top-level aquaculture investors and other stakeholders ........................................... 95 6.2 Laws, regulatory framework and standards ................................................................ 96 6.2.1 Property and water rights ................................................................................................ 96 6.2.2 Infrastructure development............................................................................................. 97 6.2.3 Legal context .................................................................................................................. 97 6.2.4 Research, technology development and extension ..................................................... 98 6.2.5 Promotion ......................................................................................................................... 98 6.2.6 Other policy frameworks ................................................................................................. 99 6.2.7 Taxation system for Indonesian aquaculture ............................................................... 100 6.3 Ownership structure for aquafarming and processing.............................................. 101 6.3.1 Investor facilities and incentives .................................................................................... 101 6.4 Foreign investment framework .................................................................................... 102 6.5 National and regional aquaculture initiatives ........................................................... 105 6.5.1 Overarching objectives ................................................................................................. 105 6.5.2 Prominent challenges .................................................................................................... 107 6.5.3 International cooperation ............................................................................................. 107 6.5.4 Permit processes ............................................................................................................ 110 7. Analysis and recommendations ..................................................................................... 111 7.1 Porter’s Five Forces analysis on each business segment .......................................... 111 7.1.1 Hatcheries....................................................................................................................... 111 7.1.2 Nursery/aquafarming..................................................................................................... 113 7.1.3 Fish feed .......................................................................................................................... 114 7.1.4 Vaccines ........................................................................................................................ 115 7.1.5 Processing ....................................................................................................................... 116 INDONESIA AQUACULTURE 2 7.1.6 Logistics (cargo services) ............................................................................................... 117 7.2 Market attractiveness for aquaculture species ......................................................... 118 7.3 Segments’ drivers and inhibitors .................................................................................. 119 7.4 Species comparison and attractiveness .................................................................... 121 7.5 Segments’s key success factors and key selling points ........................................... 123 7.6 Segments’ challenges and opportunities ................................................................... 125 7.7 Primary CSR issues ........................................................................................................ 128 7.8 Funding for market entry initiatives ............................................................................. 130 7.9 Recommendations ....................................................................................................... 132 Appendices .......................................................................................................................... 139 List of Indonesian maricultureknowledge institutions ........................................................... 140 List of integrated aquaculture players in Indonesia ............................................................ 142 List of equipment companies in Indonesia ........................................................................... 144 List of vaccines players in Indonesia ...................................................................................... 145 List of fish feed players in Indonesia ....................................................................................... 147 List of processing companies in Indonesia ............................................................................ 149 INDONESIA AQUACULTURE 3 List of Tables Table 1 – Exploitation level status of fish resources in each of Indonesian FMA, 2012........................ 17 Table 2 – Average consumption of fish in 2010 – 2011.............................................................................. 19 Table 3 – Number of aquaculture establishments (in units) ..................................................................... 20 Table 4 – Fish species in Indonesian marine aquafarming ....................................................................... 25 Table 5 – Benefits, values & challenges for each aquaculture fish species ......................................... 32 Table 6 – Groupers (export figure and country of destination, 2012) .................................................... 36 Table 7 – Snapper (export figure and country of destination, 2012) ..................................................... 37 Table 8 – Barramundi (export figure and country of destination, 2012) ................................................ 38 Table 9 – Pompano (export figure and country of destination, 2012) ................................................... 39 Table 10 – Wind speed and tide information of Indonesian water ........................................................ 42 Table 11 – Indonesia competent workforce in 2013 ................................................................................. 44 Table 12 – Output breakdown per aquaculture spots in Indonesia ...................................................... 46 Table 13 – Unique strengths and weaknesses, Aceh ................................................................................ 47 Table 14 – Environmental conditions and supporting aspects, Aceh.................................................... 47 Table 15 – Comparative assessment of regency potential, Aceh ......................................................... 49 Table 16 – Marine fish aquaculture lifecycle, Aceh .................................................................................. 49 Table 17 – Unique strengths and weaknesses, Riau Archipelago .......................................................... 50 Table 18 – Environmental conditions and supporting aspects, Riau Archipelago .............................. 50 Table 19 – Comparative assessment of regency potential, Riau Archipelago ................................... 51 Table 20 – Marine fish aquaculture lifecycle, Riau Archipelago ............................................................ 52 Table 21 – Unique strengths and weaknesses, Lampung ......................................................................... 52 Table 22 – Environmental conditions and supporting aspects, Lampung ............................................ 52 Table 23 – Comparative assessment of regency potential, Lampung ................................................. 54 Table 24 – Marine fish aquaculture lifecycle, Lampung ........................................................................... 54 Table 25 – Unique strengths and weaknesses, East Java ......................................................................... 55 Table 26 – Environmental conditions and supporting aspects, East Java ............................................ 55 Table 27 – Comparative assessment of regency potential, East Java ................................................. 57 Table 28 – Marine fish aquaculture lifecycle, East Java ........................................................................... 57 Table 29 – Unique strengths and weaknesses, Bali .................................................................................... 58 Table 30 – Environmental conditions and supporting aspects, Bali ....................................................... 58 Table 31 – Comparative assessment of regency potential, Bali ............................................................. 59 Table 32 – Marine fish aquaculture lifecycle, Bali ...................................................................................... 60 Table 33 – Unique strengths and weaknesses, West Nusa Tenggara .................................................... 60 Table 34 – Environmental conditions and supporting aspects, West Nusa Tenggara ........................ 61 INDONESIA AQUACULTURE 4 Table 35 – Comparative assessment of regency potential, West Nusa Tenggara ............................. 62 Table 36 – Marine fish aquaculture lifecycle, West Nusa Tenggara ...................................................... 62 Table 37 – Unique strengths and weaknesses, South Sulawesi ................................................................ 63 Table 38 – Environmental conditions and supporting aspects, South Sulawesi ................................... 63 Table 39 – Comparative assessment of regency potential, South Sulawesi ........................................ 64 Table 40 – Marine fish aquaculture lifecycle, South Sulawesi.................................................................. 65 Table 41 – Unique strengths and weaknesses, Maluku ............................................................................. 65 Table 42 – Environmental conditions and supporting aspects, Maluku ................................................ 66 Table 43 – Comparative assessment of regency potential, Maluku ...................................................... 68 Table 44 – Marine fish aquaculture lifecycle, Maluku ............................................................................... 68 Table 45 – Unique strengths and weaknesses, West Papua .................................................................... 69 Table 46 – Environmental conditions and supporting aspects, West Papua ....................................... 69 Table 47 – Comparative assessment of regency potential, West Papua ............................................. 71 Table 48 – Marine fish aquaculture lifecycle, West Papua ...................................................................... 71 Table 49 – Cost level breakdown for hatchery company (medium scale).......................................... 76 Table 50 – Commodities' dynamics for hatchery company (medium scale) ...................................... 77 Table 51 – Cost level breakdown for nursery/aquafarming business segment ................................... 80 Table 52 – Commodities' dynamics for nursery/aquafarming business segment ............................... 80 Table 53 – Cost level breakdown for vaccines business segment ......................................................... 83 Table 54 – Cost expenditure for Indonesian aquafarmer ........................................................................ 84 Table 55 – Cost level breakdown for feed production business ............................................................. 86 Table 56 – Cost level breakdown for processing business ....................................................................... 89 Table 57 – Equipment classification and function ..................................................................................... 92 Table 58 – Types of Technical Implementation Units (UPT) ....................................................................... 96 Table 59 – Fields related to the business framework ................................................................................. 97 Table 60 – List of other international cooperation projects.................................................................... 108 Table 61 – Segments' drivers and inhibitors ............................................................................................... 119 Table 62 – Species’ drivers and inhibitors .................................................................................................. 121 Table 63 – Segments’ key success factors & key selling points ............................................................. 123 Table 64 – Challenges and opportunities for Indonesian aquaculture ............................................... 125 Table 65 – Primary and relevant CSR issues ............................................................................................... 128 Table 66 – Relevant funding for market entry initiatives ......................................................................... 130 INDONESIA AQUACULTURE 5 List of Figures Figure 1 – Map of Fisheries Management Areas in Indonesia ................................................................. 15 Figure 2 – Production volume of fisheries in Indonesia, 2012 (tons) ........................................................ 16 Figure 3 – Activities and sub-activities of fishery sector in Indonesia ..................................................... 18 Figure 4 – Indonesian aquaculture commodities breakdown, 2012 (tons) .......................................... 20 Figure 5 – Historical and projection production volume of aquaculture, 2008 -2018 (tons) ............. 21 Figure 6 – Historical and projection production value of aquaculture, 2008 -2018 (IDR trillion) ....... 22 Figure 7 – Aquaculture production of Groupers in Indonesia, 2009-2012 (tons) ................................. 27 Figure 8 – Aquaculture production of Snapper in Indonesia, 2009-2012 (tons) ................................... 29 Figure 9 – Aquaculture production of Barramundi in Indonesia, 2009-2012 (tons) ............................. 30 Figure 10 – Aquaculture production of Pompano in Indonesia, 2009-2012 (tons) .............................. 31 Figure 11 – Marine map for Indonesian currents ........................................................................................ 40 Figure 12 – Indonesian tides and wind speed information ...................................................................... 40 Figure 13 – Depiction of warm current flow in Indonesia ......................................................................... 41 Figure 14 – Indonesian salinity map .............................................................................................................. 41 Figure 15 – Aquaculture hotspot area selection process ......................................................................... 45 Figure 16 – Brackish-water Aquaculture Development Centre (BADC), Aceh ................................... 48 Figure 17 – Mariculture Development Centre (MDC), Batam ................................................................. 51 Figure 18 – Main Centre for Mariculture Development (MCMD), Lampung ........................................ 53 Figure 19 – Brackish-water Aquaculture Development Centre (BADC), Situbondo ........................... 56 Figure 20 – Research Institute of Mariculture (RIM), Bali ........................................................................... 59 Figure 21 – Mariculture Development Centre (MDC), West Nusa Tenggara ....................................... 61 Figure 22 – Brackish-water Aquaculture Development Centre (BADC), Takalar ................................ 64 Figure 23 – Mariculture Development Centre (MDC), Ambon ............................................................... 67 Figure 24 – Hatchery unit of Ministry of Marine Affairs and Fisheries, West Papua .............................. 70 Figure 25 – Value chain scheme in Indonesian aquaculture industry (processed commodities..... 73 Figure 26 – Value chain scheme in Indonesian aquaculture industry (live commodities) ................ 74 Figure 27 – The hatchery business segment value chain in Indonesian aquaculture sector ............ 75 Figure 28 – Fish juveniles in styrofoam ........................................................................................................... 77 Figure 29 – The nursery/aquafarming business value chain in Indonesian aquaculture sector ....... 79 Figure 30 – Enlargement of aquafarming segment................................................................................... 80 Figure 31 – Deployed cages technologies on Indonesian aquaculture............................................... 81 Figure 32 – The vaccine business segment value chain in Indonesian aquaculture sector ............. 83 Figure 33 – The fish feed business segment value chain in Indonesian aquaculture sector ............ 85 Figure 34 – The processing business segment value chain in Indonesian aquaculture sector ......... 88 INDONESIA AQUACULTURE 6 Figure 35 – Mode of logistic in Indonesian aquaculture sector .............................................................. 91 Figure 36 – Permit license mechanism in Indonesia ................................................................................ 102 Figure 37 – Porter's Five Forces Analysis ...................................................................................................... 111 Figure 38 – The GE matrix on market attractiveness on each species ................................................ 118 INDONESIA AQUACULTURE 7 INDONESIA AQUACULTURE 8
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