VALUATION TECHNIQUES ffirs 12 September 2012; 17:36:29 CFA Institute Investment Perspectives Series is a thematically organized compilation of high-quality content developed to address the needs of serious investment professionals. The content builds on issues accepted by the profession in the CFA Institute Global Body of Investment Knowledge and explores less established concepts on the frontiers of investment knowledge. These books tap into a vast store of knowledge of prominent thought leaders who have focused their energies on solving complex problems facing the financial community. CFA Institute is a global community of investment professionals dedicated to driving industry- wide adoption of the highest ethical and analytical standards. Through our programs, conferences, credentialing, and publications, CFA Institute leads industry thinking, helping members of the investment community deepen their expertise. 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Recent efforts from the Research Foundation have addressed a wide array of topics, ranging from risk management to the equity risk premium. www.cfainstitute.org/foundation ffirs 12 September 2012; 17:36:29 VALUATION TECHNIQUES Discounted Cash Flow, Earnings Quality, Measures of Value Added, and Real Options David T. Larrabee, CFA Jason A. Voss, CFA John Wiley & Sons, Inc. ffirs 12 September 2012; 17:36:29 Cover Design: Loretta Leiva Cover Photograph: ª Simon Belcher / Alamy Copyright ª 2013 by CFA Institute. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. 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ISBN 978-1-118-39743-5 (cloth); ISBN 978-1-118-41760-7 (ebk); ISBN 978-1-118-42179-6 (ebk); ISBN 978-1-118-45017-8 (ebk) 1. Corporations—Valuation. 2. Investment analysis. I. Voss, Jason Apollo. II. Title. HG4028.V3L346 2013 332.63 221—dc23 2012022595 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ffirs 12 September 2012; 17:36:29 0 CONTENTS Foreword ix Introduction 1 PART I: VALUATION PERSPECTIVES: THEN AND NOW 3 CHAPTER 1 Two Illustrative Approaches to Formula Valuations of Common Stocks 5 Benjamin Graham Reprinted from the Financial Analysts Journal (November 1957):11 15. CHAPTER 2 Seeking a Margin of Safety and Valuation 17 Matthew B. McLennan, CFA Reprinted from CFA Institute Conference Proceedings Quarterly (June 2011): 27 34. PART II: VALUATION METHODOLOGIES 29 CHAPTER 3 Company Performance and Measures of Value Added 31 Pamela P. Peterson, CFA, and David R. Peterson Reprinted from the Research Foundation of CFA Institute (December 1996). CHAPTER 4 The Affordable Dividend Approach to Equity Valuation 93 Alfred Rappaport Reprinted from the Financial Analysts Journal (July/August 1986):52 58. CHAPTER 5 Discounted-Cash-Flow Approach to Valuation 105 Gregory A. Gilbert, CFA Reprinted from ICFA Continuing Education Series (1990):23 30. v ftoc 12 September 2012; 13:6:20 vi Contents CHAPTER 6 Equity Securities Analysis Case Study: Merck & Company 115 Randall S. Billingsley, CFA Reprinted from AIMR Conference Proceedings: Equity Securities Analysis and Evaluation (December 1993):63 95. CHAPTER 7 Traditional Equity Valuation Methods 155 Thomas A. Martin, Jr., CFA Reprinted from AIMR Conference Proceedings (May 1998):21 35. CHAPTER 8 A Simple Valuation Model and Growth Expectations 177 Morris G. Danielson Reprinted from the Financial Analysts Journal (May/June 1998):50 57. CHAPTER 9 Franchise Valuation under Q-Type Competition 189 Martin L. Leibowitz Reprinted from the Financial Analysts Journal (November/December 1998): 62 74. CHAPTER 10 Value Enhancement and Cash-Driven Valuation Models 209 Aswath Damodaran Reprinted from AIMR Conference Proceedings: Practical Issues in Equity Analysis (February 2000):4 17. CHAPTER 11 FEVA: A Financial and Economic Approach to Valuation 229 Xavier Adsera` and Pere Vin˜olas Reprinted from the Financial Analysts Journal (March/April 2003):80 87. CHAPTER 12 Choosing the Right Valuation Approach 243 Charles M.C. Lee Reprinted from AIMR Conference Proceedings: Equity Valuation in a Global Context (April 2003):4 14. CHAPTER 13 Choosing the Right Valuation Approach 259 Robert Parrino, CFA Reprinted from CFA Institute Conference Proceedings: Analyzing, Researching, and Valuing Equity Investments (June 2005):15 28. CHAPTER 14 Valuing Illiquid Common Stock 279 Edward A. Dyl and George J. Jiang Reprinted from the Financial Analysts Journal (July/August 2008):40 47. ftoc 12 September 2012; 13:6:21 Contents vii PART III: EARNINGS AND CASH FLOW ANALYSIS 291 CHAPTER 15 Earnings: Measurement, Disclosure, and the Impact on Equity Valuation 293 D. Eric Hirst and Patrick E. Hopkins Reprinted from the Research Foundation of CFA Institute (August 2000). CHAPTER 16 Cash Flow Analysis and Equity Valuation 349 James A. Ohlson Reprinted from AIMR Conference Proceedings: Equity Research and Valuation Techniques (May 1998):36 43. CHAPTER 17 Accounting Valuation: Is Earnings Quality an Issue? 361 Bradford Cornell and Wayne R. Landsman Reprinted from the Financial Analysts Journal (November/December 2003): 20 28. CHAPTER 18 Earnings Quality Analysis and Equity Valuation 375 Richard G. Sloan Reprinted from CFA Institute Conference Proceedings Quarterly (September 2006): 52 60. CHAPTER 19 Is Cash Flow King in Valuations? 389 Jing Liu, Doron Nissim, and Jacob Thomas Reprinted from the Financial Analysts Journal (March/April 2007):56 68. PART IV: OPTION VALUATION 407 CHAPTER 20 Employee Stock Options and Equity Valuation 409 Mark Lang Reprinted from the Research Foundation of CFA Institute (July 2004). CHAPTER 21 Employee Stock Option Valuation with an Early Exercise Boundary 465 Neil Brisley and Chris K. Anderson Reprinted from the Financial Analysts Journal (September/October 2008): 88 100. ftoc 12 September 2012; 13:6:21 viii Contents PART V: REAL OPTIONS VALUATION 483 CHAPTER 22 Real Options and Investment Valuation 485 Don M. Chance, CFA, and Pamela P. Peterson, CFA Reprinted from the Research Foundation of CFA Institute (July 2002). CHAPTER 23 Real-Options Valuation for a Biotechnology Company 573 David Kellogg and John M. Charnes Reprinted from the Financial Analysts Journal (May/June 2000):76 84. About the Contributors 587 Index 589 ftoc 12 September 2012; 13:6:21