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Ih~Y~!ley Vol. 22 Number 2 Spring 2008 Editorial Staff Features Kelly Alsedek Jasmine Ammons Bucher '97 2 Why Does College Cost So Much? Lauren McCarrney Cusick P'08 Dr. Tom Hanrahan By Laura Wood Find out why the cost oft uition, room, and Writers/Contributors board at American colleges and universities has Jasmine Ammons Bucher '97 Lauren McCarrney Cusick P'08 risen in recent years, how some LV C students Marie Cusick '08 manage to pay for it, and why most people Jayanne Hogate Hayward '0 1 think a college education is still worth the price. Pat Huggins Christine Brandt Little Natalie Hope McDonald '97 Lori Myers Cindy Progin '04 Dr. Susan Verhoek -~"·· Anita Williams, Class Notes 12 A Conversation with Rick Beard Laura Wood .... Ryan Zvorsky '09 •, "·. .- ' I By Pat Huggins ~. I' A local writer speaks with Athletic Director Designer Rick Beard '90, M'92 about his transition into Tom Castanzo -.~ the position and his plans for athletics at LVC Primo 106 Marketing Communicarons, Inc. I j Production Manager ' Kelly Alsedek " . Photography Matthew Lester 14 Creative Strategies: Supporting Send comments or address changes to: Science Research and Equipment Office of College Relations Laughlin Hall By Lauren McCartney Cusick P'08 Lebanon Valley College Running a college chemistry department 101 Norrh College Avenue requires lots ofc reative thinking- not only Annville, PA 17003-1400 to come up with great research projects for Phone: 717-867-6030 Fax: 717-867-6035 students, but also to find the equipment and E-mail: [email protected] fonds to support it. E-mail: [email protected] The Valley is published by Lebanon Departments Valley College and is distributed without charge to alumni and friends. 16 Valley News In the foll2007 issue of The deadline for submission of infor The Valley magazine, we 22 Class News & Notes mation for The Valley is approximately incorrectly published a 41 In Memoriam five months prior to being received photo ofD r. June Eby Herr by its readership. Class Notes news '34 with the obituary of received after the deadline will be Kathryn Nisley Herr '25. included in the next issue of the To the right is the photo of magazine. Kathryn that should have appeared. ft: Primed on paper containing 30 percent '-tl posrconsumer content. SPRING 2008 BY LAURA WOOD Why is college so expensive? Is it worth it? These are questions young people, their families, and even Congress are asking as the cost of higher education continues to rise each year. Given the price of a college education- up to $50,000 or more at some institutions, "it's no wonder that families and students are asking a lot more questions," said William}. Brown Jr. '79, LVC's vice president of enrollment, who oversees financial aid and admission. The "sticker" price at LVC for the 2008-09 year is $3 7, 110 for tuition, LVC students have access to advanced technology laboratories full board, and a standard room. as well as traditional classrooms. But most LVC students don't pay that price. About 98 percent ofLVC students receive financial aid based on merit or need. With an average aid package of just under $11,000, many students will see their final bills come down to a more manage- 2 THE VALLEY S)e OJ oru..douaJilS----t How I Paid for College able $26,110. Bur paying for it remains a JILL BRADER '08 challenge. "The American public still loves higher Giving advice appears to be an inborn ing layout, graphic design, and writing. education and most want it for their chil talent. Some people are meant to give Brader has been able to pursue her pas dren," said Don Francis, president of the while others are meant to receive. sion thanks to a combination of scholar Association of Independent Colleges and LVC senior Jill Brader fits comfortably ships and family funds. Universities of Pennsylvania, "but they into the advice-giving category. Earlier To help pay for her college education, think we're too expensive. And they have this year, Brader and a friend came up she annually receives a $6,781 LVC Achi with the idea of writing a newspaper evement Award, guaranteed to students very little understanding of how we are advice column for a project in their jour in the top 30 percent of their high school financed and how much we really cost. nalism class. On the insistence of their class. and a $3,000 scholarship from "They think the tuition paid at the professor, the idea became a reality as Rodale Press, her mother's employer. public or private college or university is "Take It or Leave It," a weekly column The remainder is paid for by income from too much to pay for an education. They in the College's newspaper, La Vie summer jobs, campus employment, con don't really understand that the tuition Collegienne. tributions from her parents, and the gen is subsidized with dollars from the state At first Brader was nervous about erosity of her grandfather. and federal governments, donors, and appearing to be a know-it-all. But Bob Brader, who works nine hours per week endowment earnings to pay the true cost Vucic, the newspaper's advisor and an for the College's publications office, will of the education ... they are getting a adjunct instructor in English, insisted graduate this year practically debt-free. great bargain because the cost is actually that she and Kasey Arnold '08 put their She has only a $5,000 Stafford Loan to much higher than they think." names on the column. repay. It's fair to say she has received Now, there's no turning back. They a lot of bang for her buck. In addition to Lebanon Valley College President may not be know-it-ails, but they are writing her column and editing the "Per Stephen C. MacDonald, whose son definitely know-it-somethings, having spectives" section in the newspaper, John, is a recent college graduate, under skillfully navigated questions about room Brader has been captain of the swim stands both sides of the issue very well. mate problems, money woes, college team, vice president of the rugby club for As a college president, he must provide romance, and "senioritis:· The column is three years, and during the spring semes students with an affordable, high-quality a big hit. ter, had a design internship at Whitaker college education; as a parent, he's had to "It's been a really fun experience:· said Center in Harrisburg. She was also a lay foot the bill. "We know that paying the Brader, a digital communications major out editor for the yearbook. cost of a private higher education represents from Allentown. She enjoys everything She recently finished her final season a burden for our students, and that is why related to the publishing business, includ- on the swim team. "It's a little bit sad;' the largest single item in our annual bud she said. Brader has been involved in get is the money we devote to financial competitive swimming since she was in aid," he said. "In the current academic sixth grade. The women's rugby club made it to year, LVC will provide more than $18 the playoffs this year for the first time million in institutional funds to our stu since 2002. Brader never played the sport dents in the form of scholarships." before she came to LVC. "I've grown to love rugby because it's so competitive LVC Rated #1 in the North in "Great and it's just been fun to learn a new game;· she said. Schools. Great Prices" Brader hopes to get a job in magazine Efforts to control costs at the Valley publishing next year-or, who knows? while still providing students with excel become the next "Dear Abby" for a lent academics-have won national rec newspaper. In a recent column, Brader gave advice to a student grappling with ognition. The College was rated number the restlessness of senior year. "Don't one in the North in the "Great Schools, skip classes;· she advised. "Enjoy the Great Prices" category among "Best time you have left here and make the Baccalaureate Colleges" in US.News & most of it." That's advice she intends to World Report's 2008 edition of the book, follow herself. America's Best Colleges. President Stephen C. MacDonald chats with elementary education majors Charlie Fisher '09 and Emily Ross '08 in Lynch Memorial Hall. important now that the average student nationwide takes six years to graduate. At LVC, the vast majority of students earn their degrees in four years. The Valley has one of the highest (top 3 percent) grad uation rates in its category according to America's Best Colleges. MacDonald and the Board ofTrustees regularly review LVC's tuition and fees to make sure they are competitive with simi lar institutions. In a major affordability Scholarship Guarantee to Top Students a national trendsetter in the move to re study conducted by the College two years ward and encourage high school students' The College's unique Presidential ago, LVC was ranked the fourth lowest academic excellence. Scholarship program assures the top 30 in tuition and fees among 11 compara percent of graduating high school seniors bly sized private liberal arts colleges in that they will be rewarded for their efforts Graduate on Time or It's Free Pennsylvania, such as Elizabethtown Col with guaranteed tuition breaks ranging In addition to its merit-based scholar lege and Susquehanna University. In that from 25 to 50 percent, according to their ship program, the College has a long same study, the College was ranked as the class rank and other factors. [See box). standing graduation guarantee. LVC fourth highest to meet the demonstrated "We are unique in guaranteeing a scholar promises that students who meet all of financial need of its undergr~duates-de­ ship based on high school performance," the academic requirements of their majors spite having a far lower endowment than MacDonald pointed out. In fact, LVC will graduate in four years-or else they many other colleges. pioneered the return to achievement can finish their education here tuition based scholarships in 1991, and became free. That graduation guarantee is especially • • Presidential Scholarships at LVC are guaranteed to student applicants in the top 30 lVC Merit-based Scholarship Program percent of their high school class. If a student's class rank moves up or down at the end of the student's senior year in high school, so may the scholarship. Vickroy Award Leadership Award Achievement Award • One-half tuition scholarship (50%), value • One-third tuition scholarship (33%), value • One-quarter tuition scholarship (25%), for 2008-2009 = $14,325 for 2008-2009 = $9,550 value for 2008-2009 = $7,163 • Awarded to high school seniors graduating • Awarded to high school seniors graduating • Awarded to high school seniors gradu in the top 10% of their class in the top 20% of their class ating in the top 30% of their class • Retention requirements: 2.75 semester • Retention requirements: 2.50 semester • Retention requirements: 2.25 semester GPA freshman year; 3.00 semester GPA GPA freshman year; 2.75 semester GPA GPA freshman year; 2.50 semester GPA all remaining years all remaining years all remaining years Students who rank outside the top 10% of their high school class or who attend a high school that does not rank, but have a combined Critical Reading and Math SAT score of 1100 or ACT composite score of 24, will be invited to interview for one of the Presidential Scholarships. Students who complete the admission process are automatically considered for the scholarships. There is no separate application; however, to ensure full consideration, the admissions process must be completed by May 1. SPRING 2008 5 College Graduates Earn More College graduates earn, Medical School study published this spring found that Americans with more There's no doubt that college degrees on average, nearly $1 than 12 years of education can expect to are worth all the effort and expense. million dollars more in live to 82, seven years longer than high Graduates earn, on average, nearly $1 school graduates. The longer life expec million dollars more in their lifetimes their Ufetimes than those tancy is attributed to fewer deaths from than those without higher education smoking-related diseases, but also to a degrees according to a recent report from without higher education higher income, which gives those with the U.S. Census Bureau. "The average degrees ... more education access to safer neighbor holder of a bachelor's degree earns twice hoods and better health care. the lifetime earnings of a high school dropout. Advanced degree holders earn more than three times as much ... so economy continues to change. The lib Rich. Rewarding life education really pays off," said U.S. Sec eral arts education, with its emphasis on But perhaps the greatest benefits of retary of Labor Elaine L. Chao in a recent critical thinking, careful analysis, and cre higher education are intangible. "Edu speech. ativity, primes people to be agile in their cational experience broadens horizons, The financial payoff for our country careers as well as to create the goods and makes one consider other points of view, is also huge. Colleges like LVC strive to services the world will want. enlarges perception, and develops habits develop students with the skills to adapt College graduates can look forward of thought and questioning that allow a throughout their lifetimes as the world to long and healthy careers. A Harvard JARED PITT '08 When Jared Pitt was a boy, he was often in the Sixteen hours a week, he is employed as a woods behind his house in New Jersey looking for veterinary assistant at Annville-Cleona Veterinary woodchucks, garter snakes, and turtles. It seemed Associates for $8 an hour. There he draws blood, there was no animal that failed to inspire his interest. administers vaccines, and restrains animals. It's not When a stray cat gave birth to a litter under the everyone's idea of fun, but Pitt is in his element. hood of the family car, Pitt was thrilled. He decided He's also mixed solutions for LVC's Biology early on he wanted to be a paleontologist, but Department, and worked as a Saturday-night boun changed his mind in second grade after realizing cer at LVC's Underground in the Mund College the potential for studying live specimens was frus Center. In the summer, he works for an animal or tratingly small. phanage near his home in West Berlin, N.J. He decided to be a veterinarian instead. When Pitt was deciding on a college four years Pitt's dream has remained unchanged, and he ago, he narrowed his choices to Rutgers, the State is now a senior biology major at Lebanon Valley University of New Jersey, or LVC. He ended up in College, hoping to attend veterinary school a year Annville because he "liked the fact that it was a after he graduates. Hard work and scholarships from small, beautiful campus:· Also, he said, "It didn't LVC have made the fulfillment of his ambitions pos seem like a really big party school." sible. Completing a biology major is a lot of work, so the Pitt is the recipient of an annual $7,500 Multicul relative quiet of LVC has been a big plus. Veterinary tural Fellowship. He received a half-tuition Vickroy school will be another four years of study and, if all Scholarship and has taken out about $17,000 goes well, of scholarships and loans. Fortunately, in federally-subsidized Stafford Loans. His the financial burden of attending LVC has not been mother has paid tuition bills ranging from so great he can't handle these future expenses. His $5,000 to $10,000 each of his four years. dream of caring for the world's animals in a veteri Pitt, who lives off campus to save money, nary business somewhere not too far from home is makes up the difference by doing assorted closer by the day. jobs on and around campus and by working in the summer. Keeping Tuition in Line Tuition, fees, room, and board charges at LVC have been rising 4.5 to 5.5 percent annually in recent years, said Deborah Fullam '81, LVC's vice president and controller. This is well below the historic average for college tuition increases in the United States over the past 50 years. Over that period, tuition increased annually an average of 8 percent nationally. Colleges must constantly struggle to keep tuition within the range of compet ing institutions. "We're very driven by market forces," said Fullam. The level of competition among providers of higher education is one of the greatest benefits for the consumer; a free and diverse market is in the interest of every buyer. "A college is like a traditional business in some respects, but quite different in others," said MacDonald. "Like any other business, we operate in a fiercely competi tive market. Many other coUeges and universities are vying for the same 'cus tomers' and we all have to advertise and market ourselves if we wish to attract students in the number and of the qualiry we require. "But, some of the things we do are very The Coffee Bar, funded different from what happens in a classic in Lynch Memorial Hall h4s become ll popular spot where stutlents, ftZCU/ty, and market economy," he added. "For exam staffg ather. ple, we refuse to sell our services to some people even if they are willing to pay us full price. We do this when we deny an person to lead a much richer, rewarding With a little research, students can applicant admission to the College. And life. Too often we allow hostile media, compare the cost of attending LVC to we give money to different 'customers' in government officials, or parents to put us other colleges and begin to understand order to encourage them to buy our ser on the defensive about our costs. I believe the complex realities behind that tuition vices. We do this when we award scholar the personal benefit from a good college bill. OfLVC's entire $39.2 million op ships." education is worth far more than the erating expenses in 2007, $26.3 million Kendra M. Feigert, director of finan price we charge," Francis said. or-77 percent-came from tuition and cial aid, spends time talking to families Lebanon Valley College spent more fees. "We also rely on room-and-board about scholarships and their options for than $15 million or nearly 40 percent revenue, earnings from our endowment, financing a college education. "We do a of its entire 2007 operating budget on earnings on investments, gifts, and earn lot of counseling. We keep a pretry close instruction, which included instructional ings on so-called auxiliary enterprises communication with our families," she materials and equipment as well as sala like the bookstore and the Arnold Sports said. "We're a smaller school so we're able ries for professors and instructors; $3.2 Center to cover the difference between to do that. We have an open-door policy million, or 8 percent, on student services; what a student pays in tuition and what so pretry much anybody can come in and $6.4 million, or 16 percent, on ad it actually costs to deliver that education and sit down and talk to us to explore all ministrative expenses. to the students," said MacDonald. available options." SPRING 2008 7 How I Paid for College Investing in Faculty and Technology RACHEL MINGLE '09 There is no mystery as to why tuition increases do not correspond to the general The Roaring Spring Department Store She also receives $3,500 a year from inflation rate. The costs of running a col has been in the same family for three non-LVC scholarships. This year, she is lege do not mirror the Consumer Price generations. It's also been in business working as a resident assistant in Silver Index, but are subject to unique inflation without interruption for 144 years. When Hall for which her room fee is paid by the ary pressures. At LVC, the single greatest customers go there to buy furniture, College. budgetary priority is the faculty. "Higher household utensils, and clothes, they're Last summer, Mingle worked in the supporting one of the longest-lived inde College Advancement Office, and when education at a small, private institution is pendent businesses in Pennsylvania. she's home, she helps out in the family very labor intensive," said Fullam. Unlike Unwittingly, they're also contributing store. This summer, she'll earn about less expensive universities that employ to Rachel Mingle's education at Lebanon $3,000 as a live-in nanny in North Carolina. graduate students to teach courses, LVC Valley College, where she is a junior major Mingle hopes to get a job as a music maintains a full-time teacher/full-time ing in music education. Like many LVC teacher soon out of college, which will student ratio of 16 to one by using only students, she pays her tuition bill by cob help pay off $11,612 in federally-subsi professors rather than graduate students to bling together funds from a variety of dized and unsubsidized Stafford Loans. teach. Students and faculty alike treasure sources, including the department store Her debt burden should be lighter than the relationships they develop in small her parents run. the average LVC student, who graduates classes. Students are not overlooked; many The store has helped put Mingle, her with about $27,000 in federal and private develop lifelong friendships with their brother, and two sisters through college. loans, which is about the national average. professors. That's a lot of mattresses, sweaters, All in all, Mingle's expenses are less paint, and toasters. than those of her brother, Benjamin, Not only does the College consider it Fortunately, due to the scholarships who's a sophomore at Penn State. "He's a sound business practice to keep faculty Mingle has received at LVC, the burden actually paying more than I am because salaries increasing at or above the rate of for her education has been relatively light. I have so much in aid and scholarships," inflation, but it also must bear increases LVC guarantees scholarships to the top she said. in the cost of benefits that significantly 30 percent of high school graduates. Mingle, who sings in the concert, exceed the inflation rate. Medical ben Mingle, who was in the top 10 percent chamber, and gospel choirs, is glad she efits have gone up significantly in recent of her class, knew she qualified for LVC's chose LVC-and not just for financial rea years, said Fullam. Vickroy Scholarship before she was even sons. "The atmosphere is really warm Some areas of the budget have seen accepted. It has paid half of her tuition and inviting. I love the fact that when I even more dramatic increases over the every year. walk across campus, I know almost last 20 years, most notably the costs of every single person I see;· she said. maintaining the latest information tech To someone who has lived all her life in Roaring Spring, 20 minutes from nology on campus. That means upgrad Altoona, Annville and the intimacy of ing and introducing new software and LVC seem right. providing new technology, such as the She also loves the high ratio of teach 1998 introduction of swipe cards used by ers to students. "It's a good environment students to buy meals, check out library to learn in. Every teacher knows every books, use the sports center, and enter one of their students on a first-name buildings. All residence halls will have basis. You can ask a question and not be this safer, keyless entry system installed afraid. I get a lot more out of education by the end of this year. when I can identify with the instructor." Another recent technology improve ment is the College's new student and staff portal, unveiled last August. It acts like an alternate web site within the Col lege that gives students and staff easy entrance to AccessLVC, Blackboard, and the library, as well as to their e-mail and documents, without having to sign in repeatedly. The portal also provides im portant announcements, and lists daily

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.