User Acceptance of Information Technology: Toward a Unified View Author(s): Viswanath Venkatesh, Michael G. Morris, Gordon B. Davis, Fred D. Davis Source: MIS Quarterly, Vol. 27, No. 3 (Sep., 2003), pp. 425-478 Published by: Management Information Systems Research Center, University of Minnesota Stable URL: http://www.jstor.org/stable/30036540 . Accessed: 16/08/2011 13:26 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected]. Management Information Systems Research Center, University of Minnesota is collaborating with JSTOR to digitize, preserve and extend access to MIS Quarterly. http://www.jstor.org