MAY 1997 Software Product U.S. Support Market 1996-2001 INPUT Frankfurt • London • New York • Paris • San Francisco • Tokyo • Washington D.C. INPUT About INPUT i Clients make informed decisions more quickly and economically by using INPUT'Sservices. Since 1974, information technology (IT) users and vendors throughout the world have relied on INPUT for data, research,objectiveanalysisand insightfulopinionstopreparetheirplans,marketassessmentsandbusiness directions, particularly in computersoftware and services. 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(415) 961-3300, Fax (415) 961-3966 Tokyo • 6F#B, Mitoshiro BIdg.. 1-12-12, Uchikanda Chiyoda-ku, Tokyo 101, Japan, Tel. +81 3 3219-5441, Fax +81 3 3219-5443 Washington, D.C. 1921 Gallows Road, Suite 250, Vienna, VA 22182, USA, Tel. (703) 847-6870, Fax (703) 847-6872 U.S. SOFTWARE PRODUCTSUPPORT MARKET, 1996-2001 INPUT Abstract Dynamic supply and demand side pressures are continually changing the nature ofsoftware product support services. Indeed, today's software support services focus less on reactive offerings such as problem resolution, upgrades and bug fixes, and more on proactive support services which are akin to traditional consultancy services. Furthermore, the industry continues to change as revenues generated by third-party software support vendors account for an increasing proportion of the market. Meanwhile, demand-side pressures are encouraging vendors to promote proactive business support services at the enterprise level and low- cost support services to smaller organizations. Against this background, INPUT research reveals that: • The third-party support market continues to offer new opportunities • Vendors are increasingly attempting to climb the software support 'value chain' by focusing on proactive software support services • Vendors can be expected to increasingly extend the market by using low- cost channels such as the Internet and flexible pricing structures in order to target smaller organizations • Multivendor, customizable software environments continue to drive user demand for software product support • The support ofapplication development tools and application software. Enterprise Resource Planning (ERP) software in particular, offer vendors the greatest opportunities This report contains 80 pages and 44 exhibits. ©1997byINPUT. ReproductionProhibited. U.S. SOFTWARE PRODUCT SUPPORT MARKET, 1996-2001 INPUT Published by INPUT 1881 Landings Drive Mountain View, CA 94043-0848 United States of America Client/Server Software Program U.S. Software Product Support Market, 1996-2001 Copyright© 1997 by INPUT. All rights reserved. Printed in the United States of America. No part of the publication may be reproduced or distributed in any form, or by any means, or stored in a database or retrieval system, without the phor written permission of the publisher. The information provided in this report shall be used only by the employees of and within the current corporate structure of INPUT'S clients, and will not be disclosed to any other organization or person, including parent, subsidiary, or affiliated organization, without prior written consent of INPUT. INPUT exercises its best efforts in preparation of the information provided in this report and believes the information contained herein to be accurate. However, INPUT shall have no liability for any loss or expense that may result from incompleteness or inaccuracy of the information provided. CLD6. 870 #1997 U.S. SOFTWARE PRODUCTSUPPORT MARKET, 1996-2001 INPUT Table of Contents I Introduction 1 A. Purpose 1 B. Definition and Scope 2 C. Segmentation 4 System Software Categories 4 1. 2. Applications Software Categories 5 3. Segmentation 6 D. Methodology 7 ' E. Report Structure 7 F. Related INPUT Research Reports 8 II Executive Overview 9 A. Vendors and Users Change the Focus of Software Support Services 9 B. Third Party Support Market Offers New Opportunities 10 C. Vendors Climb Software Support 'Value Chain' 13 D. Vendors Respond to Market Extension Opportunities 15 E. Customizable, Multivendor Software Environments Drive User Demand for Support 17 Customizable Software 17 1. 2. Multivendor Software Environments 17 F. Applications Development Tools and Applications Software Offer Greatest Opportunities 18 Server Operating Systems 20 1. 2. Multi-User Databases 21 3. Application Development Tools 21 4. Application Software 22 III Major Trends in U.S. Software Support—1996-2001 23 A. Users Increasingly Source Software Support Externally 23 B. Help Desk Automation Reduces the Costs of Support Provision 24 CLD6 ©1997byINPUT. ReproductionProhibited. 'I,- U.S. SOFTWARE PRODUCT SUPPORT MARKET, 1996-2001 INPUT C. Electronic Delivery Channels Drive Down Support Costs 28 1. The Internet 28 CD ROM 2. • 32 D. Software Product Commoditization Leads Vendors to Generate Revenue from Support 32 E. Complex, Multivendor Software Environments Precipitate Increased User Demand for Support 33 1. Internal Multivendor Expertise 34 2. Route Calls to Appropriate Partners 34 3. Product Customization 37 F. Market Inhibitors ~ 38 1. Help Desk Automation and Electronic Delivery 38 2. Reactive Support Services Become Commoditized 39 3. Focus on the Product 39 4. The Internet as a Platform 39 5. Customer Dissatisfaction and Poor Image 39 G. User Environments 40 H. Moving Up the Value Chain 42 < 1. Vendors Climb the Support 'Value Chain' 42 2. Proactive Advice and Guidance Services are Key 43 3. Software Support Vendors Focus on Training 44 The Adoption of Corporate Intranets 44 I. IV Market Sector Analysis 47 A. Netware Threatened as NT Flourishes 47 Windows NT Advanced Server 47 1. 2. Unix as a Multi-user Server Operating System 49 3. Novell Netware 51 B. RDBMSs Support Market Boosted by Client/Server Migration 54 C. Application Development Tools 60 D. Application Software 63 V The Competitive Landscape For Software Support 69 A. Third Parties Increase Their Share ofthe Market 69 Systems Vendors 71 1. 2. ISVs 72 3. Independent Services Vendors 72 B. Vendors Extend the Market for Support 75 C. Vendors Promote Higher Value Services 76 ©1997byINPUT. ReproductionProhibited. CLD6 U.S. SOFTWARE PRODUCT SUPPORT MARKET, 1996-2001 INPUT VI U.S. Market Forecast 79 Hardware Platform Segmentation 79 1. 2. Software Product Type Segmentation 79 CLD6 ©1997byINPUT. ReproductionProhibited. Ill U.S. SOFTWARE PRODUCT SUPPORT MARKET, 1996-2001 INPUT (Blank) ©1997byINPUT. ReproductionProhibited. CLD6