E1FTOC 02/16/2009 19:3:51 5 UNDRESS FOR SUCCESS The Naked Truth About Making Money at Home Kate Lister Tom Harnish Foreword by Jack Nilles, internationally acclaimed telework authority John Wiley & Sons, Inc. E1FTOC 02/16/2009 19:3:51 4 E1FTOC 02/16/2009 19:3:50 1 Praise for Undress for Success ‘‘The best collection of teleworking ‘How-To’s’ and ‘Why’s’ that I’ve seen anywhere. This book is a gold mine for anyone seriously considering working from home. Whether you want to freelance, operate your own business,orstayfullyemployedwhileyouworkathome,you’llfinddozens of hints and insights in this wonderfully entertaining and insightful book. And if you’re an employer who wants to attract and retain talented people, givethemacopyofthisbook,sendthemhome,andreapthebenefitsoftheir productivity and motivation. They’ll love you for enhancing their lives.’’ —Jim Ware, cofounder, Future of Work Program ‘‘No one should attempt e-work until they understand how to be a competent e-worker. This unique and enlightening guide will help you openthedoortoe-worksuccess—andimproveeveryaspectofyourlifein the process.’’ —Marcia Rhodes, Public Relations Director, WorldatWork ‘‘There’sneverbeenacomprehensiveguidetoallaspectsoftelecommut- ing, until Undress for Success. Whether you want to work remotely occa- sionallyinyourcurrentjob,findafull-timeeworkjob,orstartabusiness that allows you to work from or at home, Lister and Harnish cover all of the bases in this comprehensive, easy-to-read guide that clearly outlines the rules of success.’’ —CaliWilliamsYost,FastCompanyexpertandauthor, ’ Work+Life: Finding the Fit That s Right for You ‘‘Undress for Success offers the perfect balance between covering all the details and doing so in an easy-to-read and light-hearted way.’’ —Bob Fortier, President of InnoVisions Canada, and The Canadian Telework Association ‘‘IwishI’dhadthisbookwhenIfirststartedout—it’slikehavingyourown personalcareercoach.Readingthiswillsavemanynewfreelancersalotof grief!’’ —Allena Tapia, About.com: Freelance Writing Guide and Editor of Garden Wall Publications E1FTOC 02/16/2009 19:3:51 2 ‘‘If you’re anold-fashioned manager who’s obsessed with face time, hide this book now. There is no way your employees will commute to their cubicles Monday morning after reading this entertaining manifesto for ditching the panty hose and actually enjoying work.’’ —Laura Vanderkam, author, Grindhopping: Build a Rewarding Career Without Paying Your Dues ‘‘You could spend years with focus groups, assemble cross-functional internalteamstostudyandrecommendorganizationalchanges,orsimply read Undress for Success to obtain the practical knowledge necessary to better serve your customers; increase loyalty and productivity; avoid layoffs; and improve your profitability for whatever comes your way. Kate and Tom are the ‘guiding hands’ for self-reliant control of your future success from home!’’ —Jack Heacock, SVP and cofounder of The Telework Coalition, Washington, D.C. E1FTOC 02/16/2009 19:3:51 3 UNDRESS FOR SUCCESS E1FTOC 02/16/2009 19:3:51 4 E1FTOC 02/16/2009 19:3:51 5 UNDRESS FOR SUCCESS The Naked Truth About Making Money at Home Kate Lister Tom Harnish Foreword by Jack Nilles, internationally acclaimed telework authority John Wiley & Sons, Inc. E1FTOC 02/16/2009 19:3:51 6 Copyright#2009byKateListerandTomHarnish.Allrightsreserved. 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Wileyalsopublishesitsbooksinavarietyofelectronicformats.Somecontentthatappearsinprint maynotbeavailableinelectronicbooks.FormoreinformationaboutWileyproducts,visitourweb siteatwww.wiley.com LibraryofCongressCataloging-in-PublicationData: Lister,Kate,1959- Undressforsuccess:thenakedtruthaboutmakingmoneyathome/KateLister,TomHarnish. p.cm. Includesbibliographicalreferencesandindex. ISBN978-0-470-38332-2(cloth) 1. Telecommuting. 2. Virtualworkteams. 3. Homelabor. I. Harnish,Tom,1945- II. Title. HD2336.3.L572009 331.25068–dc22 2008054164 PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 E1FTOC 02/16/2009 19:3:51 7 For Gretchen
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