Understanding Cross-Cultural Management PDF
Preview Understanding Cross-Cultural Management
Marie-Joëlle Browaeys & Roger Price Marie-Joëlle Browaeys & Roger Price Understanding Understanding Third Cross-Cultural Edition Cross-Cultural BU Management rn o d w e a Management r Third Edition es yt sa Managing effectively across national and cultural boundaries is critical to the success of today’s organisations, given &n the global environment of business and the increasing diversity of workforces. A keen awareness and a high degree d TTThhhiiirrrddd EEEdddiiitttiiiooonnn of cross-cultural competence in management are therefore key to the career success of both present and aspiring Pi managers/professionals. rn ig c This, the third edition of Understanding Cross-Cultural Management, has been adapted in line with the feedback e C from our many readers. The book explores the key themes and issues in one of the most challenging and fascinating areas of business, organisational and social life. It does so in a manner that enables you to sharpen your insights and r practical skills. o s This book has been written s Understanding Cross-Cultural Management offers a selective but broad for undergraduate and - view of classic and contemporary thinking on cultural management and postgraduate students, as well C encourages you to apply theories and ideas to practice - and to relate them as practising managers and u to your own experience - through various examples and cases from the professionals, who are studying business world as well as through a range of practical activities, including: cross-cultural and international lt u management as part of either (cid:127) Cross-cultural concepts, which explain key ideas from leading theorists, specialist international business r thinkers and practitioners. a programmes or general (cid:127) Case studies (many of them based on articles from the Financial Times), business-related qualifi cations. l dilemmas and points for refl ection, which enable you to refl ect internally M and interact externally. a (cid:127) ‘Spotlights’ in every chapter, which briefl y illustrate the concepts being n described. a (cid:127) Mini-cases with questions, which give consistent application of theory to g practice. e (cid:127) Activities at the end of each chapter, as well as at the end of each of m the book’s three parts, which provide a broader and more integrated perspective on the material in question. These encourage you to e develop both your cross-cultural management skills and a critical view n of research done in this area. t F ©ro Mmaanriaeg-eJmoëelnlet, Barffio lwiaateedy sto i sN nyoewnr ofrdeee lBanucsein leescst uUrenri vaenrdsi trye,s Tehaerc Nheetrh ine rclarnodsss-.cultural Gettynt cov Roger Price, formerly senior lecturer at Nyenrode Business University, The Imaer im Nmeatnhaegrleamndesn,t .is a freelance coach, instructor and writer in the area of cross-cultural www.pearson-books.com gesage: CVR_BROW5897_03_SE_CVR.indd 1 17/12/2014 09:18 UNDERSTANDING CROSS-CULTURAL MANAGEMENT AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd ii 1122//1177//1144 55::2255 PPMM AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd iiii 1122//1177//1144 55::2255 PPMM UNDERSTANDING CROSS-CULTURAL MANAGEMENT Third Edition Marie-Joëlle Browaeys and Roger Price AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd iiiiii 1122//1177//1144 55::2255 PPMM PEARSON EDUCATION LIMITED Edinburgh Gate H arlow CM20 2JE United Kingdom T el: +44 (0) 1279 623623 Web: www.pearson.com/uk F irst published 2008 (print) S econd edition 2011 (print and electronic) Th ird edition published 2015 ([print and electronic]) © Pearson Education Limited 2008 (print) © Pearson Education Limited 2011, 2015 (print and electronic) Th e rights of Marie-Joëlle Browaeys and Roger Price to be identifi ed as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Th e print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Saff ron House, 6–10 Kirby Street, London EC1N 8TS. Th e ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifi cally permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publishers’ rights and those responsible may be liable in law accordingly. A ll trademarks used herein are the property of their respective owners. Th e use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affi liation with or endorsement of this book by such owners. C ontains public sector information licensed under the Open Government Licence (OGL) v2.0. www.nationalarchives.gov.uk/doc/open-government-licence. Th e screenshots in this book are reprinted by permission of Microsoft Corporation. P earson Education is not responsible for the content of third-party internet sites. Th e Financial Times. With a worldwide network of highly respected journalists, Th e Financial Times provides global business news, insightful opinion and expert analysis of business, fi nance and politics. With over 500 journalists reporting from 50 countries worldwide, our in-depth coverage of international news is objectively reported and analysed from an independent, global perspective. To fi nd out more, visit w ww.ft .com/pearsonoff er. I SBN: 978-1-292-01589-7 (print) 978-1-292-01633-7 (PDF) 978-1-292-01632-0 (eText) British Library Cataloguing-in-Publication Data Browaeys, Marie-Joelle. Understanding cross-cultural management / Marie-Joelle Browaeys and Roger Price. -- Third edition. pages cm ISBN 978-1-292-01589-7 1. Diversity in the workplace--Management. 2. Management--Cross-cultural studies. I. Price, Roger, 1946- II. Title. HF5549.5.M5B75 2015 658.3008--dc23 2014042516 Library of Congress Cataloging-in-Publication Data A catalog record for the print edition is available from the Library of Congress 10 9 8 7 6 5 4 3 2 1 18 17 16 15 14 C over image © Getty Images P rint edition typeset in 10/12.5pt Minion Pro by 35 P ivrint edition printed in Malaysia AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd iivv 1122//1177//1144 55::2255 PPMM Contents Preface xi Acknowledgements xv Publisher’s acknowledgements xvi Part One CULTURE AND MANAGEMENT 1 Introduction to Part One 3 1 Determinants of culture 10 Learning outcomes 10 Preface: organisational culture and ethnography 10 Concept 1.1 Facets of culture 12 Concept 1.2 Levels of cultures 16 Conclusion 21 Points for refl ection 22 Further reading 22 References 22 Activities 24 2 Dimensions of culture: Hofstede and GLOBE 30 Learning outcomes 30 Preface: a model from social anthropology 31 Concept 2.1 Hofstede’s national cultural dimensions 32 Concept 2.2 Cultural dimensions according to GLOBE 41 Conclusion 47 Points for refl ection 47 Further reading 48 References 48 Activities 50 3 Business cultures in the Western world 55 Learning outcomes 55 Preface: two approaches to the concept of multiculturalism 56 Concept 3.1 European cultures 57 Concept 3.2 American and Australasian cultures 72 Conclusion 83 Points for refl ection 84 Further reading 84 References 84 Activities 86 v AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd vv 1122//1177//1144 55::2255 PPMM Contents 4 Business cultures in Asia, Africa and the Middle East 94 Learning outcomes 94 Preface: two diff erent cognitive approaches to management 94 Concept 4.1 Asian cultures 96 Concept 4.2 African and Middle East cultures 110 Conclusion 119 Points for refl ection 119 Further reading 119 References 119 Activities 121 5 Cultural dimensions and dilemmas 125 Learning outcomes 125 Preface: motivation – needs and values 126 Concept 5.1 Value orientations and dimensions 127 Concept 5.2 Reconciling cultural dilemmas 135 Conclusion 138 Points for refl ection 139 Further reading 139 References 140 Activities 141 6 Culture and styles of management 143 Learning outcomes 143 Preface: the conceptualisation of culture – a static or dynamic approach 143 Concept 6.1 Management tasks and cultural values 147 Concept 6.2 Other views on cultural values 159 Conclusion 161 Points for refl ection 161 Further reading 162 References 162 Activities 164 Part One Final activity A1.1 Alizee 170 Part One Final activity A1.2 Group project activity: Galderma 182 Part Two CULTURE AND ORGANISATIONS 191 Introduction to Part Two 193 7 Culture and corporate structures 199 Learning outcomes 199 Concept 7.1 Organisational structures 199 vi AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd vvii 1122//1177//1144 55::2255 PPMM Contents Concept 7.2 Corporate cultures 205 Conclusion 211 Points for refl ection 211 Further reading 212 References 212 Activities 214 8 Culture and leadership 218 Learning outcomes 218 Concept 8.1 Diff erent conceptions of leadership 218 Concept 8.2 Leadership in a global context 225 Conclusion 232 Points for refl ection 233 Further reading 233 References 234 Activities 235 9 Culture and corporate strategy 240 Learning outcomes 240 Concept 9.1 Cultural view of strategy 240 Concept 9.2 Strategic alliances and business cultures 244 Conclusion 251 Points for refl ection 251 Further reading 252 References 252 Activities 254 10 Cultural change in organisations 260 Learning outcomes 260 Concept 10.1 Organisational change as a cultural process 260 Concept 10.2 Organisational change in a global environment 267 Conclusion 272 Points for refl ection 272 Further reading 273 References 273 Activities 274 11 Culture and international marketing management 278 Learning outcomes 278 Concept 11.1 Marketing in a cross-cultural environment 278 Concept 11.2 Marketing communication across cultures 284 Conclusion 292 Points for refl ection 292 Further reading 293 References 293 Activities 294 vii AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd vviiii 1122//1177//1144 55::2255 PPMM Contents 12 Cultural diversity in organisations 297 Learning outcomes 297 Concept 12.1 Managing diversity in a global environment 298 Concept 12.2 Diversity and transcultural competence in organisations 303 Conclusion 306 Points for refl ection 306 Further reading 307 References 307 Activities 308 Part Two Final activity A2.1 Making cultural profiles of brands 318 Part Two Final activity A2.2 Creating chemistry – a case study 323 Part Three CULTURE AND COMMUNICATION 327 Introduction to Part Three 329 13 Business communication across cultures 336 Learning outcomes 336 Concept 13.1 Communicating in and between cultures 336 Conclusion 350 Points for refl ection 350 Further reading 350 References 351 Activities 352 14 Barriers to intercultural communication 355 Learning outcomes 355 Concept 14.1 Barriers in cross-cultural management communication 355 Conclusion 368 Points for refl ection 368 Further reading 368 References 369 Activities 370 15 Negotiating internationally 374 Learning outcomes 374 Concept 15.1 Approaches to negotiating in an international context 374 Conclusion 384 Points for refl ection 384 Further reading 384 References 385 Activities 386 viii AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd vviiiiii 1122//1177//1144 55::2255 PPMM Contents 16 Working with international teams 388 Learning outcomes 388 Concept 16.1 Groups processes during international encounters 388 Conclusion 398 Points for refl ection 398 Further reading 399 References 399 Activities 400 17 Conflicts and cultural differences 404 Learning outcomes 404 C oncept 17.1 U nderstanding and dealing with confl icts 404 Conclusion 416 Points for refl ection 417 Further reading 417 References 417 Activities 419 18 Developing intercultural communicative competence 422 Learning outcomes 422 Concept 18.1 Becoming a competent intercultural communicator 422 Conclusion 431 Points for refl ection 431 Further reading 432 References 432 Activities 434 Part Three Final activity A3.1 Simulation: negotiating internationally 439 Part Three Final activity A3.2 Group project activity: Vechtel 443 Index 451 ix AA0011__BBRROOWW55889977__0033__SSEE__FFMM..iinndddd iixx 1122//1177//1144 55::2255 PPMM
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