Under section 3 of UGC Act, 1956

246 Pages·2015·1.81 MB·English

SRM UNIVERSITY
(Under section 3 of UGC Act, 1956)
FACULTY OF MANAGEMENT
MBA FULL TIME

CURRICULUM AND SYLLABUS -2015
FACULTY OF MANAGEMENT
SRM UNIVERSITY
KATTANKULATHUR – 603 203
1
SRM University
MBA-Revised Curriculum-2015
Code Semester–I L T P C
MB15101 Thinking and Communication Skills 0 0 4 2
(Practical)
MB15102 Accounting for Decision Making 2 4 0 4
MB15103 Philosophy for Management 3 0 0 3
MB15104 Economics for Managers 2 2 0 3
MB15105 Managerial Statistics 2 4 0 4
MB15106 Managerial Skills(Practical) 0 0 6 3
CAC2004 Career Advancement Course 1 0 1 1
20
Semester-II
MB15201 Financial Management 2 4 0 4
MB15202 Management Information System 2 2 0 3
MB15203 Marketing 3 2 0 4
MB15204 Human Resource Management 2 0 0 2
MB15205 Production And Operation Management 3 2 0 4
MB15206 Legal Aspects of Business 2 2 0 3
CAC2005 Career Advancement Course 1 0 1 1
Semester-III 21
MB15301 Summer Internship (8 weeks)(Practical) 0 0 4 2
MB15302 Entrepreneurship 2 2 0 3
MB15303 Strategic Management 2 2 0 3
MB15304 Business Analytics (Practical) 0 0 4 2
CAC2006 Career Advancement Course 1 0 1 1
Elective-1 2 2 0 3
Elective-2 2 2 0 3
Elective-3 2 2 0 3
Elective-4 2 2 0 3
Semester-IV 23
Elective-5 2 2 0 3
Elective-6 2 2 0 3
MB15401 Industrial Elective (Practical) 0 0 12 6
12
Total Credit 76
2
Functional Electives Vertical Electives
Marketing Pharma
Finance Hospitality
Systems Enterprise Resource Plannin
Human Resource Agriculture
Operations Hospital and Health Care
Retailing Auto Industry
Project ManagementMedia and Communication
Banking Financial Service Insurance
3
MBA-FUNCTIONAL ELECTIVE-2015
FINANCE
L T P C
MB15FM01 Security Analysis and Portfolio Management 2 2 0 3
MB15FM02 Merchant Banking and Financial Services 2 2 0 3
MB15FM03 Banking Services and Operations 2 2 0 3
MB15FM04 Entrepreneurial Finance 2 2 0 3
MB15FM05 FinancialDerivatives 2 2 0 3
MB15FM06 Risk Management and Insurance 2 2 0 3
MB15FM07 Global Finance 2 2 0 3
MB15FM08 Mergers and Acquisitions 2 2 0 3
MB15FM09 Corporate Tax Management 2 2 0 3
MB15FM10 Financial Products Marketing 2 2 0 3
MB15FM11 ProjectFinance 2 2 0 3
MB15FM12 Personal Finance 2 2 0 3
MB15FM13 Management Control Systems 2 2 0 3
HR
MB15HR01 International Human Resource Management 2 2 0 3
MB15HR02 Creativity And Innovation 2 2 0 3
MB15HR03 Training And Development 2 2 0 3
MB15HR04 Knowledge Management 2 2 0 3
MB15HR05 Industrial Psychology 2 2 0 3
MB15HR06 Employee Engagement 2 2 0 3
MB15HR07 Industrial Relations 2 2 0 3
MB15HR08 Competency Mapping 2 2 0 3
MB15HR09 Organizational Change and Development 2 2 0 3
MB15HR10 Leadership 2 2 0 3
MARKETING
MB15MM01 Integrated marketing Communication 2 2 0 3
MB15MM02 Product Management 2 2 0 3
MB15MM03 Consumer behavior 2 2 0 3
MB15MM04 Services Marketing 2 2 0 3
MB15MM05 Sales Management 2 2 0 3
MB15MM06 PricingDecisions 2 2 0 3
MB15MM07 Rural Marketing 2 2 0 3
MB15MM08 Social Media Marketing 2 2 0 3
MB15MM09 Relationship Marketing 2 2 0 3
MB15MM10 Institutional Marketing 2 2 0 3
4
MB15MM11 Green Marketing 2 2 0 3
MB15MM12 New Venture Creation 2 2 0 3
MB 15MM13 Marketing Research 2 2 0 3
OPERATIONS 2 2 0 3
MB15OM01 Quality Management 2 2 0 3
MB15OM02 Resource Management Techniques 2 2 0 3
MB15OM03 Six Sigma and Process Improvement 2 2 0 3
MB15OM04 Production Planning And Control 2 2 0 3
MB15OM05 ServiceManagement 2 2 0 3
MB15OM06 Material Management 2 2 0 3
MB15OM07 Supply Chain Management 2 2 0 3
MB15OM08 Quality Management Systems 2 2 0 3
MB15OM09 World Class Manufacturing 2 2 0 3
MB15OM10 Lean Manufacturing 2 2 0 3
MB15OM11 EntrepreneurialDecision Making 2 2 0 3
MB15OM12 Management of Technology And Innovation 2 2 0 3
SYSTEMS
MB15SM01 Master Data Management 2 2 0 3
MB15SM02 Information Security Management 2 2 0 3
MB15SM03 Cloud Computing Collaboration 2 2 0 3
MB15SM04 Information Storage and Management 2 2 0 3
MB15SM05 Business Data Communication 2 2 0 3
MB15SM06 Business Intelligence System 2 2 0 3
MB15SM07 Enterprise Resource Planning 2 2 0 3
MB15SM08 Software Project Management 2 2 0 3
MB15SM09 DatabaseManagement System 2 2 0 3
MB15SM10 Software Quality Engineering 2 2 0 3
MB15SM11 E-Business Technology and Management 2 2 0 3
MB15SM12 Object Oriented analysis and Design 2 2 0 3
MB15SM13 Web Technology Management 2 2 0 3
MB15SM14 C++ Programming 2 2 0 3
5
MBA–VERTICAL ELECTIVE -2015
AGRICULTURE MANAGEMENT
MB15AM01 Agri Finance Management 2 2 0 3
MB15AM02 Agro Input Marketing 2 2 0 3
MB15AM03 Agricultural Project Management 2 2 0 3
MB15AM04 Cooperatives In Rural Ventures 2 2 0 3
MB15AM05 IT Systems For Agro Enterprises 2 2 0 3
MB15AM06 Sustainable Agriculture Management 2 2 0 3
AUTO INDUSTRY
MB15AI01 Introduction to Auto Industry 2 2 0 3
MB15AI02 Product Design And Development 2 2 0 3
MB15AI03 Six Sigmain Auto Industry 2 2 0 3
Supply Chain Management Practices in Auto 2 2 0 3
MB15AI04 Industry
MB15AI05 Quality Management and Practices in Auto Industry 2 2 0 3
MB15AI06 Marketing Practices in Auto Industry 2 2 0 3
ENTREPRISE RESOURCE PLANNING
MB15ER01 Materials Management Processes 2 2 0 3
MB15ER02 Financial Planning Processes 2 2 0 3
MB15ER03 Sales and Distribution Processes 2 2 0 3
MB15ER04 Production Planning Processes 2 2 0 3
MB15ER05 Customer Service Processes 2 2 0 3
MB15ER06 ControllingProcesses 2 2 0 3
HOSPITALITY MANAGEMENT
MB15HM01 Hospitality Management 2 2 0 3
MB15HM02 Event Management 2 2 0 3
MB15HM03 Advanced Kitchen And Service Management 2 2 0 3
MB15HM04 Hospitality Facility Planning 2 2 0 3
MB15HM05 InternationalTourism Management 2 2 0 3
Revenue and Pricing Management For 2 2 0 3
MB15HM06 Hospitality Industry
6
HOSPITAL AND HEALTH CARE
MB15HH01 Epidemiology And Bio-Statistics 2 2 0 3
Organization of Clinical Services And Healthcare 2 2 0 3
MB15HH02 Delivery System
Marketing Management of Hospital And Healthcare 2 2 0 3
MB15HH03 Services
MB15HH04 Health Policy, Insurance and Tourism 2 2 0 3
MB15HH05 Legal & Ethical Issues In Healthcare 2 2 0 3
MB15HH06 Operations Management In Healthcare 2 2 0 3
MEDIAAND COMMUNICATION
MB15MC01 Social Media 2 2 0 3
MB15MC02 Media Law, Ethics and Governance 2 2 0 3
MB15MC03 Media Management 2 2 0 3
MB15MC04 Media Applications and Technology 2 2 0 3
MB15MC05 Public relations and Corporate Communications 2 2 0 3
Mass Communication, Advertising and Sales 2 2 0 3
MB15MC06 promotion
PHARMA
MB15PH01 Strategic Pharma Marketing 2 2 0 3
MB15PH02 Productivity and Infrastructure Management 2 2 0 3
MB15PH03 Legal Aspects for Pharma Industry 2 2 0 3
MB15PH04 Pharmaceutical Brand Management 2 2 0 3
MB15PH05 Industrial and Service Marketing 2 2 0 3
MB15PH06 Project Management 2 2 0 3
PROJECT MANAGEMENT
MB15PM01 The Project Organization 2 2 0 3
MB15PM02 Project Planning, Scheduling and Budgeting-1 2 2 0 3
MB15PM03 Project Planning, Scheduling and Budgeting-2 2 2 0 3
MB15PM04 Managing Project Teams 2 2 0 3
MB15PM05 Project Execution, Monitoring & Control 2 2 0 3
MB15PM06 Project Audit And Closure 2 2 0 3
7
RETAILING
MB15RL01 Visual Merchandising AndStore Layout Design 2 2 0 3
MB15RL02 Retail Franchising 2 2 0 3
MB15RL03 E-Retailing 2 2 0 3
MB15RL04 Inventory and Logistics Management 2 2 0 3
MB15RL05 Consumer behavior and Retail Loyalty 2 2 0 3
MB15RL06 Store Format and Mall Management 2 2 0 3
BANKING FINANCIAL SERVICES AND INSURANCE (BFSI)
Course Course Title 2 2 0 3
Code
MB15BI01 Principles and Practices of Banking 2 2 0 3
MB15BI02 Financial Institutions and Markets 2 2 0 3
MB15BI03 Legal and Service aspects of Banking and 2 2 0 3
Insurance
MB15BI04 Information Technology, Data Communications 2 2 0 3
and Electronic Banking
MB15BI05 Principles and Practices of Life and General 2 2 0 3
Insurance
MB15BI06 Enterprise Risk Management 2 2 0 3
INDUSTRIAL ELECTIVE
MB15I401 Financial Planning and Analysis 0 0 12 6
MB15I402 Equity Research 0 0 12 6
MB15I403 Legal And Statutory Compliance 0 0 12 6
MB15I404 Talent Management 0 0 12 6
MB15I405 Marketing Research 0 0 12 6
MB15I406 Retail Management 0 0 12 6
MB15I407 Manufacturing Excellence 0 0 12 6
MB15I408 Real Estate Management 0 0 12 6
MB15I409 Product life Cycle Management 0 0 12 6
MB15I410 Data Science Application In Business 0 0 12 6
MB15I411 Entrepreneurial Decision Making 0 0 12 6
MB15I412 TelecomManagement 0 0 12 6
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I SEMESTER
L T P C
MB15101 THINKING AND COMMUNICATION SKILLS
0 0 4 2
COURSE RATIONALE
Thinking helps in effective communication. Thinking skills is included to
help in logical planning and decision making. Communication is the lifeline of
business management. This course is designed to develop effective oral and
written communication.
COURSE OBJECTIVES
After studying this course learners will be able to:
Enhance thinking and communication skills
Communicate effectivelyto the needs of the corporate world
Choose the appropriate method like arguments to achieve the desired results
Use problem solving and spatial reasoning
Organize thoughts more clearly and effectively
Develop business relations
UNIT I (6Hours)
Recognizing, analyzing and responding to arguments - supporting and expanding
arguments with explanation and evidence -Applying analytical skills and critically
evaluating-conclusion and inference.
UNIT II (6Hours)
Developing problem solving approach using information, processing, data finding
and solutions-spatial reasoning using models, hypothesis, reasons and inference
UNIT III (6Hours)
Speaking and reading skills - speaking in English - Exercises on common
mistakes - understanding one self and ones value, self introduction - expressing
confidently ones ambition, attitude towards society and life -Role Plays and Self-
Critic exercises – News paper reading and Book reading - reading speed and
comprehension exercises-developing rapid reading skills
UNIT IV (6Hours)
Listening Skills - body language, developing and reading body language,
communicating in a group - role play - developing listening skills - working in a
team - Managerial etiquettes – E- mail etiquettes - Telephone skills - Managing
Meetings-Effective Group discussions-Interview Skills
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UNIT V (6Hours)
Written communication - case analysis – letter writing - Enquiry letter, sales
letter, complaint letter, Job application and Resume Writing–Report writing
REFERENCES
1. John Butterworthand Geoff Thwaites, Thinking Skills
Cambridge University Press, reprint 2009.
2. Michael Gelb, How to Think like Leonardo Da Vinci, Seven Steps to Genius
Every day, Dell 2000
3. Shriley Taylor and V.Chandra - Communication for Business: A Practical
Approach-4thedition(Pearson) Publication:2011
4. Dr.K.Alex - Soft Skills: Know Yourself and know the world, S. Chand and
Company, 2010
5. Written Case Analysis-SRM Publication
6. Ranjini Manian, Upwardly Mobile, Behavioral & Business Skills for the new
Indian Manager, Penguin India, 2011.
L T P C
MB15102 ACCOUNTING FOR DECISION MAKING
2 4 0 4
COURSE RATIONALE
As decision makers, managers have to be familiar with the basics of accounting.
This course aims to impart the basics of preparation and analysis of financial
statements. It also aims to equip the future managers with decision making
fundamentals when faced with alternate choices. As objectives can be achieved
only through fixing targets, a basic knowledge about preparations of budgets, and
fine tuning of current operations to achieve the budgets is sought to be taught.
COURSE OBJECTIVE
On completion of this course the learner is expected to:
Apply appropriate judgment derived from knowledge of accounting theory, to
financial analysis and decision making.
Prepare financial statements in accordance with Generally Accepted Accounting
Principles.
Employ critical thinking skills to analyze financial data as well as the effects of
differing financial accounting methods on the financial statements.
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