Under Armour Privacy Policy 2016 1. English - Under Armour Privacy Policy 2. Danish - Under Armour Fortrolighedspolitik p. 28 3. German - Datenschutzrichtlinie von Under Armour p. 50 4. Spanish - Política de Privacidad de Under Armour p. 75 5. French (Canada) - Politique de confidentialité dʼUnder Armour p. 124 6. French - Politique de confidentialité d'Under Armour p. 147 7. Indonesian - Kebijakan Privasi Under Armour p. 172 8. Italian - Politica sulla privacy di Under Armour p. 195 9. Japanese - Under Armourプライバシーポリシー p. 224 10. Korean - Under Armour 개인정보 보호정책 p. 254 11. Malay - Polisi Privasi Under Armour p. 302 12. Dutch - Under Armour privacybeleid p. 330 13. Polish - Polityka prywatności Under Armour p. 361 14. Portuguese (BR) - Política de Privacidade da Under Armour p. 392 15. Portuguese (PR)- Política de Privacidade da Under Armour p. 419 16. Swedish - Under Armours sekretesspolicy p. 448 17. Turkish - Under Armour Gizlilik Politikası p. 474 18. Simplified Chinese - 安德玛 (Under Armour) 隐私政策 p. 498 19. Traditional Chinese - 安德瑪 (Under Armour) 隱私權政策 p. 516 Under Armour Privacy Policy This Privacy Policy was posted on January 20, 2016 and is effective for all new users of Under Armour Services as of the dates outlined below. For new and existing users of Under Armour Record and offline/in Store activities, this policy goes into effect on January 22, 2016. This policy goes into effect for new and existing users of MapMyFitness on February 29, 2016 and MyFitnessPal on March 21, 2016. For new users of Endomondo this policy goes into effect March 8, 2016, existing users the policy goes into effect on April 7, 2016. This policy goes into effect for Under Armour Shopping US and Europe on June 1, 2016, and Canada on 1/533 August 1, 2016. For users from Indonesia, Malaysia, Philippines, Singapore and Thailand, please click here for your language options and country-specific websites. Residents living in Malaysia, please click here to access the Bahasa Melayu version of the Privacy Policy. Residents living in Philippines, please click here to access the Filipino version of the Privacy Policy in English. Residents living in Singapore, please click here to access the Singaporean version of the Privacy Policy in English. Residents living in Thailand, please click here to access the Thai version of the Privacy Policy in English. Residents living in Indonesia, please click here to access the Bahasa Indonesia version of the Privacy Policy. Our distributors in Indonesia, Malaysia, Philippines, Singapore and Thailand operate separate websites (www.underarmour.co.id, www.underarmour.com.my, www.underarmour.com.ph, www.underarmour.com.sg, and www.underarmour.co.th, hereinafter called the “Distributor Websites”) selling a similar but slightly different range of Under Armour products where our said distributors deal directly with users from Indonesia, Malaysia, Philippines, Singapore and Thailand, respectively. Apart from the Distributor Websites, these distributors are not part of nor bound by your dealings with Under Armour Inc. on this website. Please click here to read more about the Privacy Policy of our Distributor Websites. For users from Turkey, our distributor in Turkey operates a separate website http://www.underarmour.com.tr. DOĞUŞ PERAKENDE (Doğuş Perakende Satış Giyim ve Aksesuar Tic. A.Ş.) is our distributor that operates http://www.underarmour.com.tr. For more information on the companies and affiliates within the DOĞUŞ GROUP, please visit https://www.dogusgrubu.com.tr/tr/dogus- perakende-grubu. Please click here. to read more about the Privacy Policy of our Distributor Website. For users based in the EEA, additional terms and conditions will apply, as set forth under the heading Country/Region-Specific Disclosures. Posted: January 20, 2016 At Under Armour, our mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. That mission covers our offline and in-store activities, and extends to our online community as well 2/533 through our websites, applications, and connected products and services (which we collectively call the “Services”) and thatʼs why we also refer to our online community members as “Athletes.” Our privacy policy describes what Personal Data we collect online, offline and in stores and how we use and share that information. We encourage you to review our privacy policy and click on the available links or select “read more” if you want additional information on a particular topic. If you have any questions about how we handle or protect your Personal Data, please contact us through our Support Team. **BY USING THE SERVICES YOU CONSENT TO THE COLLECTION, USE AND TRANSFER OF YOUR PERSONAL DATA FOR PROCESSING IN THE UNITED STATES AS DESCRIBED IN THIS PRIVACY POLICY. ATHLETES FROM OUTSIDE THE US ARE ENCOURAGED TO** Read More Please be aware that Under Armour, and all associated Services and systems, including registration, is housed on servers in the United States. If you are located outside of the United States, please be aware that information we collect (including cookies) will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws may not offer the same level of protection as those in the country where you reside or are a citizen. By using our Services and providing information to us, you consent to the transfer to and processing of the information in the United States. Please read this Privacy Policy carefully, as your access to and use of the Services signifies that you have read and agree to all terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy or our Terms and Conditions, please do not access or continue to use any of the Services or otherwise submit your Personal Data. 1. Who We Are We are Under Armour, Inc. and Under Armour Europe B.V., as well as our family of affiliated companies (“Under Armour”). We provide internet and mobile application based services including the apps linked to below: Under Armour Record MapMyFitness MyFitnessPal Endomondo 2. Information We Collect Under Armour collects information to operate our business and provide you with innovative fitness and wellness 3/533 solutions. We collect both Personal Data and Other Information in support of these efforts. "Personal Data" is information that can be used, directly or indirectly, alone or together with other information, to identify you as an individual Athlete. This may include your precise Location Data and your Performance Data. "Other Information" is information that is anonymous, aggregate, de-identified, or otherwise does not reveal your identity. Some examples include age, gender, browser and operating system, time spent using our Services, and webpages visited. We collect and use this information to understand how you and our community as a whole use our Services and constantly tune, enhance, innovate and build products and services to reflect the needs of Athletes. When you are using a mobile device, we also collect and use your Apple Identifier for Advertising (IDFA) and Google Advertising ID (AAID) to recognize your device and support advertising activities on our Services. These number values are not permanently tied to your device and, depending on your operating system, you can reset it through your device settings. Generally, we do not consider Other Information to be Personal Data. Regardless, if we link together Other Information in a way that renders it individually identifiable, we will treat the combined information as Personal Data. We collect Personal Data in the following ways: 1. When you register with us, we collect registration and demographic details (.e.g., name, username and password, email address, date of birth, and location). Read More When you set up an Under Armour account, we will collect your name, username and password, email address, date of birth, and location (e.g., country). We may also collect your postal code, contact number and information about your mobile device (e.g., name of your wireless carrier and device identifier). In addition, we may collect certain demographic information at registration to tailor our Services to your needs, such as age, gender, fitness and physical characteristics, and sport preferences. If you submit a job application or apply for a job with Under Armour online, we will collect Personal Data including your contact details, work history, employment needs and interests, and anything relevant to the job for which you are applying. That policy is governed by our [Data Privacy Policy for Employees and Employee Candidates](https://findly.blob.core.windows.net/images/ua_EmployeeCandidateDataPrivacyPolicy.pdf). 2. When you use or interact with our Services, we collect Personal Data such as Performance Data and 4/533 Location Data. Read More Performance Data: We collect your Performance Data to help you track your fitness, nutrition, activity levels, sleep, goals and progress, to provide you with feedback (such as training and product recommendations) and to help us run our business. We collect Performance Data in several ways: 1. when you input the data manually into the Services, 2. when you employ features in the Services that are designed to capture the data (such as Location Data when using a running route tracker), 3. when you leverage technologies that integrate/connect with our Services, such as certain mobile applications, wearables, or other fitness technologies (such as activity trackers, heart rate monitors, pedometers, and the like) that share Performance Data with our Services, and 4. when we calculate additional information from Performance Data you have previously provided (such as when we analyze performance over time). Here are some examples of Performance Data we collect: Information about your physical traits, such as height, weight, body measurements and age; Details about your athletic or recreational activities, such as type of activity, exercise frequency, and performance goals; Data about athletic performance, such as time spent doing an activity, speed, distance, cadence, hydration, and heart rate; Information about nutrition and conditions impacting performance, such as calorie intake, nutritional statistics, blood glucose and pressure, physiological condition, body temperature, how much you slept the prior evening, weight loss and gain, how you felt during a workout, and images/video demonstrating the impact to performance, fit, or comfort. Location Data: We may collect precise location data as part of the functionality of our Services. For example, if you want to map your cycling route with one of our Under Armour applications and you have enabled geolocation tracking, we will collect your Location Data as you cycle along the route and produce a map for you. We collect Location Data through the Services so we can offer you certain location-based services (like route tracking described above), provide advertisements that are relevant to your geographic location, and conduct analytics to improve the Services. We collect Location Data in several ways: 5/533 1. from your wireless carrier, 2. through a wearable or other device you have connected (for example, wirelessly) to our Services, and 3. directly from the device on which you use our Services. The way in which we collect Location Data is different depending on whether you are accessing the Services through a website or a mobile application. The collection of your Location Data may occur even when our Services are not actively open and running. To learn more about how to control geolocation collection within the Services, [please visit here](/account-center#location-tracking). If you are accessing the Services through one of our mobile applications, the way we collect Location Data will differ depending on your mobile deviceʼs operating system. In all events, we do not collect Location Data, unless you have “allowed” its collection. If you decline to allow Location Data collection in the app, we will not collect your Location Data unless you manually enter it in. Other Information: We may collect Other Information about your use of our Services. This includes, for example, your device type, carrier provider, browser type, operating system, internet domain and host name, date and time of access as well as referring and onward URL, as well as transactional data about the activities you undertake and how you interact with the Services, such as what data is displayed, clicked on or shared, the click stream patterns, and the length of time spent on each site or page; and searches you may conduct on the Services. Note on Connected Devices and Products: When using a wearable or connected device or product, we may collect certain information about the device or product such as serial number, Bluetooth address, UPC, or other device- or purchase-related information. Note on In-Store Tracking: We may collect Location Data in our stores in order to better understand Athlete preferences and provide product recommendations. If you allow push notifications, Location Data and push notifications may be leveraged to reach out to you if we detect you are in our stores. For example, we may use in- store beacons to communicate with you via our Services (your consent is obtained before recommendations and offers are sent to your device). 3. When you connect with us through social media, we may collect account or profile information. Read More You may choose to enable, log into or sign on to the Services through various social media or social networking services, such as Facebook, WeChat or Twitter (**"Social Networking Services"**). When you connect using your Social Networking Services accounts, we may collect Personal Data that you have provided to that Social Networking Service. For example, when you log in with your Facebook credentials, with your consent we may collect Personal Data from your Facebook profile that is permitted under Facebookʼs Terms of Use, such as your 6/533 email address, profile picture, and friend list. If you do not want to provide us with this information you will need to amend the privacy settings on your Social Networking Services account. For more information, please review the privacy disclosures and terms of your Social Networking Services account, which govern how that account information is collected and shared with us. 4. When you shop or browse online, we collect purchase and browsing data. Read More As you browse our products online or submit product inquiries, we may collect Personal Data such as your contact information and your specific requests. We also may collect information about whether or not you completed the purchase, your purchase details, returns and other transaction information regarding your purchases, such as the product purchased and price you paid. If we are able to associate the purchases with an account you have registered with us (for example, if you use a common credit card, or provide a common email address at the time of purchase) we may add that purchase and transaction information to your account information. We also may collect Other Information when you browse our products but do not make a purchase, such as which products you added then removed from your shopping cart, the order in which you browsed and whether and how these actions appeared to impact the shopping experience. We do this using [Data Collection Tools](#how-we-use-data-collection-tools-and-online-advertising), as described in more detail below. When you shop online, your transactions will be completed by Under Armour or one of our partners, vendors or suppliers. Under Armour will limit the use of your Personal Data by our partners, vendors and suppliers according to this Privacy Policy, contractual restrictions, and applicable law. If you choose to pay through a third-party mechanism offered on our website, the information you choose to share with that third-party will be treated in accordance with that third-partyʼs privacy policy. 5. When you shop in-store, we may collect contact and purchase information. Read More When you are shopping at an Under Armour store we collect any contact and purchase information that is necessary to process your transaction. For example, we collect payment information, email (to provide e-receipts when preferred), and physical address (for shipping). In addition, if you consent and where permissible, we may collect your email and phone numbers in order to send you information about products and promotions. 6. When we provide you access to third-party products and services. Read More If you are accessing third-party products and services that we have made available to you via the Services, we 7/533 may collect your name, email address, city, fitness preferences, payment information, and more, in connection with your registration for and access to those products and services. For example, we may allow you to register and pay for third-party products and services through the Services. We will only collect and share Personal Data with third parties with your permission. 7. When you take surveys and enter challenges, promotions, contests, and sweepstakes, we collect contact, demographic and eligibility information. Read More We may sponsor contests, challenges, sweepstakes and other promotions (**"Promotions"**) and we may request that you provide Personal Data, such as name, address, email address, telephone number and age and other information that may be appropriate in order to participate. If you win, we also may need to collect certain tax information, waivers and releases, depending on the prize. We may also launch surveys that ask you to answer questions about a range of topics from personal information to brand and product preferences. Promotions or surveys may also be run by an Under Armour service provider or co-branded with one of our business partners. In such instances, Personal Data may be collected directly by and/or shared with Under Armour, the service provider and/or business partner via print, website, mobile applications or other means. Each Promotion or survey that treats your Personal Data in a way that differs from this Privacy Policy will state the privacy policy governing that collection of information in connection with that Promotion or survey. Additionally, with your consent we may share your Personal Data associated with a Promotion with our business partners that sponsored or were involved with that particular Promotion. 8. When we supplement your information, we collect additional Personal Data about you. Read More If you have registered or created an account with us, we may obtain demographic information about you from reputable third-party sources to help us improve our communication with you, give us better consumer insight into your needs and improve our business. We may combine your Personal Data, Performance Data and/or the Location Data with information we obtain from our Services, other users, or third parties to enhance your experience and improve the overall quality of our Services, such as providing you with a single point of sign on for our Services and/or building an account dashboard letting you understand how to access and control all the Under Armour Services you use from a single page. For example, we may obtain updated email address information from email-change-of-address vendors or purchase third-party marketing data and address 8/533 information and add it to our database to better direct our advertising and provide pertinent offers we think you are more likely to be interested in. 9. When you engage with our online communities or with advertising on the Services, we may collect Personal Data about those interactions. Read More We may collect your Personal Data when you engage with our online communities. This includes when you click on advertisements, interact with our social media pages, submit content, leave reviews, or otherwise enter information into comment fields, blogs, message boards, events and other community forums sponsored by or affiliated with Under Armour. These forums are public, so please exercise care in deciding what information and content you wish to disclose. We have the right, but not the obligation, to monitor any activity and remove content within the comment fields, message boards, events and other community forums on the Services (e.g., in order to protect other Athletes). Please review our "Community Guidelines" (found in our [Terms of Service] (http://account.underarmour.com/terms-and-conditions#4-community-guidelines)) for more information regarding appropriate use of our online communities. 3. How We Use Personal Data Under Armour uses the data we collect to operate our business, advertise and provide our products and Services, improve existing products and services, develop new products and services, and to improve and personalize your experiences interacting with us. We also use your Personal Data to communicate with you and to deliver advertising that may be more relevant to you. We use the information we collect to: 1. Operate our business and provide our Services to Athletes, individuals and communities Read More We use the data we collect to provide the Services that we offer. This includes operating, maintaining, and providing you with all of the content and features of the Services. For example, tracking your fitness and nutrition goals, display of your live location and movement to the extent you allow that, and processing your payment for purchases. We also use the data that we collect for our internal business operations. For example, we use data to better understand our business, analyze our operations, improve the Services, and to develop new products and Services to support your fitness, wellness, and nutritional goals. We may also use the data to track, for example, the total number of visitors to or users of the Services, the number of visitors to each page of the Services, and the domain 9/533 names of our visitorsʼ Internet service providers to analyze our business operations and performance. 2. Personalize experiences on our Services, better understand our Athletes and gain consumer insights Read More We use the Personal Data we collect to personalize your experience with our Services. This allows us to present products and information tailored to you, your interests and location, and to provide you with specialized route and event content based on your location. For example, some of our Services will give you the option to allow us to use your Location Data to recognize when you have entered an Under Armour store or Under Armour section and to provide you with products and information that we think may be of most interest to you (service specific information on [location tracking](http://account.underarmour.com/account-center#location-tracking)). In addition, with your consent, your Performance Data may be leveraged to provide you with product and service recommendations. Our use of Personal Data will also allow you to participate in social sharing on our Services, connect and communicate with other users of our Services, and to create and manage your account. We also use Personal Data to better understand our Athletes and the people who use our Services. This helps us to innovate, plan and design new products, services, features and functionality that our Athletes need and want. 3. Provide you with access to third-party products and services Read More We use the data we collect to provide third parties with the information necessary to enable those third partiesʼ fulfillment of the products or services that an Athlete has requested. We also use the data to better understand Athlete preferences and to enhance our Services. In addition, we may use the data within our Services to assist Athletes in meeting their wellness and fitness goals. 4. Support research and academic research Read More We and our business partners may use the Personal Data and Other Information we collect to conduct commercial or academic research on demographics, interests, and consumer preferences to gain insights about our Athletes, the products and services Athletes use and also to develop innovative products and services for our Athletes. This analysis may be leveraged and shared outside of Under Armour. For example, we may use our analysis of common route information to assist a local urban planner in identifying potential walking paths. This research may be compiled and analyzed by Under Armour, one of our business partners or a third-party on an aggregate or de-identified basis in a way that does not identify you personally. 5. Address security issues and to resolve disputes 10/533
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