Praise for Ultimate Leadership “All the management advice in the world won’t help you much if you can’t adapt it to actual situations. That’s where Russ Palmer stands out. These are smart, practical leadership principles that are tried and tested in real-world business circumstances.” —Edward Whitacre, Jr., Chairman Emeritus of AT&T, former Chairman and CEO of AT&T and Southwest Bell “It is very fitting that Ultimate Leadership is authored by Russ Palmer, the ultimate leader. It was with his guidance and friendship that I successfully transitioned from four orderly decades as a Marine to the arcane world of corporate America.” —General P.X. Kelley, USMC (Ret.), 28th Commandant of the Marine Corps “Russ Palmer’s Ultimate Leadership is truly the last book you’ll ever need on the subject. Encapsulating scientific studies and decades of front-line experiences, Russ shows once again why he is the dean when it comes to explaining why leadership matters and how effective leadership strategies and tactics can be adapted to different settings and circumstances. Scholarly yet accessible, Ultimate Leadership is the ultimate statement on how leaders in business, government, and nonprofits alike can keep up with changes and conquer diverse organizational contexts.” —John J. DiIulio, Jr., Frederic Fox Leadership Professor, University of Pennsylvania, former director, White House Office of Faith-Based and Community Initiatives “This book about leadership from a contextual viewpoint is nothing short of brilliant. Russ’s easy-to-read book is filled with practical examples of leading from the context of a particular situation. The steps to extraordinary leadership are not hugely different, but the applications are endless. Chapter 9 about leading in a global environment is a personal favorite. Thank you, Russ, for making sense out of a very disputable subject. “ —Gerard R. Roche, Chairman of Heidrick & Struggles “This book is refreshing proof that the essential personal traits of successful leaders are identifiable. Russ Palmer presents them in a manner providing great reading and much food for thought. “ —Gordon Bethune, Chairman, Aloha Airgroup, former CEO, Continental Airlines “Russ Palmer’s Ultimate Leadership is a must-read for all those who care about the art of leadership and seek to improve their effectiveness as leaders. I was lucky enough to have Russ as a mentor during a formative part of my career, and I can say that few know more about leadership, and have the experience and wisdom to impart about it, than Russ Palmer.” —John Fry, President, Franklin & Marshall College “Leadership is essential for all seasons, but its effective exercise depends much upon the season. In a masterful account, Russ Palmer draws on his rich store of personal experience in managing a company, running a business school, and building an enterprise to show how adaptive leadership makes the difference. For understanding what actions are required of all leaders—and how those actions must also be tailored to circumstance—Ultimate Leadershipis the essential read.” —Michael Useem, Professor of Management and Director of the Center for Leadership at the Wharton School, and author of The Go Point: When It’s Time to Decide “Aside from being able to analyze leadership, Russ Palmer has lived a life of leadership for so many wonderful and productive years. He has managed to transfer his own life experience to paper. Truly, this is a book about leadership—not only mastering it, but having lived through all of it himself and so successfully.” —William Ruder, founder and CEO, William Ruder Incorporated “This isn’t just another book that identifies the traits of successful leaders. Russ Palmer highlights the importance of leaders understanding the context in which they operate. Successful leadership in one context may not be successful in another context. Palmer’s leadership experience as CEO of the Touche Ross accounting firm and his transition to Dean of the Wharton Business School provides great insight as to understanding the importance of context.” —Robert B. Duncan, The Eli and Edythe L. Broad Dean, The Eli Broad College of Business and The Eli Broad Graduate School of Management, Michigan State University ULTIMATE LEADERSHIP This page intentionally left blank ULTIMATE LEADERSHIP Winning Execution Strategies for Your Situation Russell E. Palmer Vice President, Publisher: Tim Moore Associate Publisher and Director ofMarketing: Amy Neidlinger Wharton Editor: Yoram (Jerry) Wind Acquisitions Editor: Martha Cooley Editorial Assistant: Pamela Boland Digital Marketing Manager: Julie Phifer Marketing Coordinator: Megan Colvin Cover Designer: Alan Clements Managing Editor: Gina Kanouse Senior Project Editor: Lori Lyons Copy Editor: Cheri Clark Proofreader: Water Crest Publishing Indexer: Erika Millen Compositor: codeMantra Manufacturing Buyer: Dan Uhrig © 2008 by Pearson Education, Inc. Publishing as Wharton School Publishing Upper Saddle River, New Jersey 07458 Wharton School Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, [email protected]. For sales outside the U.S., please contact International Sales at [email protected]. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part ofthis book may be reproduced, in any form or by any means, with- out permission in writing from the publisher. Printed in the United States ofAmerica First Printing January 2008 ISBN-10: 0-13-193386-8 ISBN-13: 978-0-13-193386-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educatión de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library ofCongress Cataloging-in-Publication Data Palmer, Russell E. Ultimate leadership : winning execution strategies for your situation / Russell Palmer. p. cm. ISBN 0-13-193386-8 (hardback : alk. paper) 1. Leadership. I. Title. HD57.7.P349 2007 658.4’092--dc22 2007026911 To My Wife Wendy The Kids Brad ✦ Steve ✦ Russell ✦ Karen And The Grandkids Amelia ✦ Isabella ✦ Jackson ✦ Kate ✦ Kayleigh Lizzie ✦ Natalie ✦ Sophia ✦ Teddy This page intentionally left blank C ONTENTS Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xi Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xiii About the Author . . . . . . . . . . . . . . . . . . . . . . . . . .xvii List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . .xix Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . .xxi Unlocking the Secrets of Successful Leadership . . . . . . .1 Chapter 1 Leadership Principles: The Basis of Successful Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Chapter 2 The Many Contexts of Leadership . . . . . . . . . . . . .15 Mastering the Contexts of Leadership . . . . . . . . . . . . . . .23 Chapter 3 The Top-Down Organization: Learning That It’s Not So Simple . . . . . . . . . . . . . . . . . . . . . .25 Chapter 4 The Organization of Peers: Leading Your Equals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Chapter 5 The Organization in Crisis: Turning Danger into Opportunity . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Chapter 6 When Organizations Change: Transforming the Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79 Chapter 7 The Entrepreneurial Organization: Sharing Your Vision with Others . . . . . . . . . . . . . . . . . . . .105