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Ultimate Guide to Google AdWord PDF

429 Pages·2017·2.94 MB·English
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What Others Say About the Impact of the Last Edition of This Book “I’ve used the Ultimate Guide to Google AdWords since the first edition. Transforming a client’s unprofitable AdWords account into a cash cow— churning out $30 to $35k profits every month. Just scratching the surface of the book’s contents. “This is the best book on AdWords, period. Plus, it’s a dang good book on internet marketing. Not only can you use it to tap Google’s huge traffic stream, you’ll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do—don’t just buy and use it yourself, buy copies for your friends!” —ROY FURR, EDITOR, BREAKTHROUGH MARKETING SECRETS, DIRECT MARKETING CONSULTANT “I’m often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons—I’ve been subscribing to Perry Marshall’s newsletters since 2003; I’ve read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics.” “The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you’ll not find an affiliate link to Amazon here. Just get the book!” —JER AYLES-AYLER, ADWORDS USER, TRIHOUSE ENTERPRISES, INC. “I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I’ve already seen a huge increase in clickthrough rates for the different customers and campaigns I run. I get far better results for less money. “I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I’d like to keep what’s in here a secret.” —HENRIK HEDBERG, ADWORDS USER “Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I’m using to lead searchers into my funnel. Over the past few weeks, I’ve managed to get one of my ads up to just over 7% CTR from a previous 1 to 2%!” —BILL PERRY, ADWORDS USER “I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money. “Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away. “Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50. “The rest is history. Seriously, if you don’t know the stuff in this book don’t even think of AdWords. This is THE guide.” —JEAN PAUL ESSIAM, ADWORDS USER Entrepreneur Press, Publisher Cover Design: Andrew Welyczko Production and Composition: Eliot House Productions © 2017 by Entrepreneur Media, Inc. All rights reserved. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. ebook ISBN: 978-1-61308-371-0 Contents PREFACE Wait! Before You Read This Book . . . If You’re a Rank Beginner If You’re a Veteran Pay-Per-Click Marketer Advanced Material for Go-Getter Google Advertisers CHAPTER 1 Chisel Your Way In: Frank Talk about the Google AdWords of Today The Three Niche Domination Strategies of Google Adwords CHAPTER 2 How to Force Prospects to Choose Your Site: Make Them Buy from You, Not Your Competition Here’s How to Make Sure They Find You and Buy from You—Not Someone Else CHAPTER 3 Keywords: AdWords Success Starts Here How to Find the Most Profitable Keywords How to Get the Most from Google’s Keyword Planner Step Up Your Game Using Keyword Matching Options Your Quick Action Summary CHAPTER 4 How to Write Google Ads: Attract Eyeballs, Get Clicks, and Earn Money Great Headlines: Riveting to Your Customer, Dead Boring to Anyone Else Your Ad Text: Where Your Inner Salesman Comes Alive The “Goldilocks Theory”: Why the Best AdWords Ads Are Never Over the Top Focusing Your Ads to Save $$$ on Clicks If the Guys at the Bar Will Buy It, You’ve Got a Winning Ad CHAPTER 5 Chisel Your Way in with Bionic Google Ads Six Different Versions of One Ad CHAPTER 6 Ads That Pass the Test: Editorial Guidelines and Split Testing Follow the Editorial Guidelines and Keep Google Happy Disapproved Ads See in Advance How Your Ads Will Look on the Preview Page Systematically Grow Your CTR with Split Testing CHAPTER 7 Campaign Settings The Perfect Settings for a New Campaign More Settings to Save You Money and Increase Clicks Your Quick Action Summary CHAPTER 8 The Winning Method the World’s Smartest Marketers Stole from the Wright Brothers How the Wright Brothers’ Savvy Testing Method Made Them “First in Flight” People Who Test, Fly. People Who Rely on Brute Force, Die. Marketing Misery: Not Necessary CHAPTER 9 Vanquish the Thickest Competition with a Killer USP Six Essential Elements of a Power USP CHAPTER 10 Conversion Tracking: How to Know Where Every Penny You Spend Is Going The Four Types of Conversions You’ll Want To Track How to Set Up Conversion Tracking the Right Way Take Advantage of Analytics Your Quick Action Summary CHAPTER 11 Landing Pages: Making Powerful First Impressions That Convert What Is a Landing Page? Maintain the “Scent” The Two People You Need to Keep Happy The Essential Landing Page Checklist Give Your Web Developer the Day Off: Create Your Own Landing Page Your Quick Action Summary CHAPTER 12 Bidding Strategies: Tools to Keep Your Spending Smart Start with Manual Bids Where Do You Set Bids? Bid Strategies What Is Smart Bidding? Upping Your Game with Bid Adjustments Risky! Beware of Bid Stacking Your Quick Action Summary CHAPTER 13 Supercharge Your Clickthrough Rates with Ad Extensions Ad Extension #1: Sitelinks Ad Extension #2: Callout Extensions Ad Extension #3: Structured Snippets Ad Extension #4: Call Extensions Ad Extension #5: Location Ad Extension #6: Price Ad Extension #7: Message Other Extensions Automatic Extensions Your Quick Action Summary CHAPTER 14 How to Get Your Ads on Millions of Websites with Google’s Display Network Display vs. Search Is Google’s Display Network Worth the Effort? Hit the Bull’s-Eye by Carefully Choosing Your Target Ad Options The Display Grid Display Planner and All the Clever Ways You Can Bid Selecting GDN Offers Your Quick Action Summary CHAPTER 15 Remarketing: The Single Most Profitable Online Advertising Strategy

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.