Twitter Power: How to Dominate Your Market One Tweet at a Time

273 Pages·2009·6.04 MB·English

by  Joel Comm

Chapter=c01 Page=2 Date:January13,2009 Time:9:24pm
Chapter=c01 Page=1 Date:January13,2009 Time:9:24pm
twitter
Power
Chapter=c01 Page=2 Date:January13,2009 Time:9:24pm
Chapter=c01 Page=3 Date:January13,2009 Time:9:24pm
twitter
Power
How to Dominate Your Market
One Tweet at a Time
JOEL COMM
JohnWiley&Sons,Inc.
Chapter=c01 Page=4 Date:January13,2009 Time:9:24pm
Copyright©2009byJoelComm.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
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Chapter= Page=1 Date:January12,2009 Time:3:32pm
For Mary, my wife of more than 20 years. My
love for you grows every day. And for my kids, Z and
J. You are both awesome and I can’t wait to see the
great things God has in store for you!
Tenpercentofauthorproceedsforthisbookgoto
WaterIsLife.com,anonprofitorganizationworkingtoprovide
cleandrinkingwatertoaportionoftheone-halfbillionofthe
world’spopulationwhoaredeprivedofourmostbasicneed.
Iencourageyoutojoinmeinsupportingthistruly
worthwhilecauseatwww.WaterIsLife.com.
Chapter= Page=2 Date:January12,2009 Time:3:32pm
Chapter=c03 Page=7 Date:January13,2009 Time:10:16pm
Contents
Foreword xi
Preface: The Power of Twitter xiii
Introduction: What Can Twitter Do for You? xv
Chapter1: An Introduction to the Social
Media Landscape 1
SoWhatExactlyIsSocialMedia? 2
SocialMedia,SoWhat?WhySocial
MediaReallyIsaBigDeal 5
TheDifferentTypesofSocialMediaSites—
ContenttoSuitEveryMarket 7
ACloserLookatMicroblogging 14
Introducing...Twitter! 18
Chapter2: What Is Twitter and Why Is It
So Powerful? 22
TwitterandItsSuccesses 22
ThePowerofTwitter’sImmediateFeedback 25
InstantAccesstoSmartPeople24/7 27
Chapter3: Getting Started the Right Way
on Twitter 29
SigningUp—DoesTwitterHavetheWeb’s
MostFriendlyRegistrationPage? 29
Who’sonTwitter?YourFirstFollowers! 32
CreateanInvitingTwitterProfile 34
ChoosingYourTwitterPicture 44
DesigningYourTwitterProfile 47
vii
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viii Contents
DesigningaCommercialBackground
ImageforTwitter 54
ChoosingtheRightColors 58
NoticestoNotice 61
TurningOnYourDevices 63
SendingYourVeryFirstTweet 65
BecomingaFollower 65
Chapter4: Building a Following on Twitter 67
QuantityorQuality:Choosingthe
TypeofFollowingYouWant 68
Quality:HowtoBeIntentionalabout
CreatingYourOwnNetworkofExperts 71
Quantity:SevenKillerStrategiesto
ReachingCriticalMassonTwitter 76
TwitterankandPageRank 89
Chapter5: The Art of the Tweet 92
TweetEtiquette 93
TheBenefitsofFollowingBeforeTwittering 99
HowtoJoinaConversation 100
HowtoBeInterestingonTwitter 103
HowtoDriveBehavior 118
Chapter6: The Magic of Connecting with Customers
on Twitter 121
IdentifyingProblemsandSolicitingFeedback 122
DiscoveringYourTopFans,Promoters,
andEvangelists 125
YourMicroHelpDesk 130
Chapter7: Leveraging Twitter for
Team Communication 135
TwitterforVirtualTeamLeaders 136
CreatingaTwitterAccountforaVirtualTeam 137
BuildingaTeamwithTwitter 139