Turkish Automotive Industry

112 Pages·2016·7.53 MB·English

YEAR: 18 • ISSUE: 90 • JULY-AUGUST 2016
Turkish
Automotive Industry
Automotive Manufacturers Association Uludag Automotive Industry Exporters' Automotive Distributers’ Association Authorized Automotive Dealers
Chairman of the Board Association Chairman of the Board Chairman of the Board Association Chairman of the Board
KUDRET ÖNEN ORHAN SABUNCU MUSTAFA BAYRAKTAR Z. ALP GÜLAN
“Transforming the sector: “Automotive OEMs and suppliers “Innovation is needed for “Change is coming: the new mobility
From production to innovation, drive Turkish economy” a stronger automotive sector” requires you to be determined and think
out of the box in order to survive”
R&D and design”

EDİTÖRDEN
TAŞIT ARAÇLARI YAN SANAYİCİLERİ DERNEĞİ
ASSOCIATION OF AUTOMOTIVE PARTS & COMPONENTS MANUFACTURERS Our objective is to become a
Sahibi Publisher production and engineering center
TAYSAD adına Yönetim Kurulu Başkanı
For TAYSAD, Chairman of the Board
Alper Kanca
Yazı İşleri Müdürü Editor in Chief
Automotive industry is the top sector of our country’s
Sevgi Özçelik
export with its volume of more than 20 billion USD. With
Yayın Kurulu Editorial Board this size, the automotive sector employs 50.000 people
Alper Kanca Albert Saydam while the supply industry employs 200.000 people. These
Ertan Demirdüzen Yakup Birinci figures reach to 1 million 250 thousand people when
Özge Özen Kural Süheyl Baybalı dealerships, logistics, authorized and private services are
included.
Editör Editorial
Our automotive industry achieved serious increases
Burçin Yeşiltepe
both in production and export by reaching out 1 million
[email protected]
750 thousand units of production capacity through
Yayın Yönetmeni Publishing
the investments made in 2014 and 2015. The new
Sevgi Özçelik
[email protected] investments, as well as the recovery of European market,
supported the automotive industry’s determined growth.
Görsel Yönetmen Art Director
In 2015 a new record was set, which was 1 million 359
İlter Çıtak
[email protected] thousand units in production and 992 thousand units in
export.
Fotoğraf Photographer
Emre Topdemir This serious growth trend of Turkish automotive sector
www.emretopdemir.com made Turkey 15th among the world’s biggest and 5th
Reklam Advertising among the Europe’s biggest automotive manufacturer.
Turkey in the meantime became a center of excellence.
Fırtına Arısoy
[email protected] As of 2015 Turkey, who was the top light vehicle
manufacturer of Europe, was the second in truck
Yönetim Yeri Management Centre
manufacturing and the 7th in automotive production.
TOSB - TAYSAD Organize Sanayi Bölgesi
41420, Şekerpınar, Çayırova
As global competition continue to increase, we work
Kocaeli- TÜRKİYE
Tel: + 90 262 658 98 18 accordingly to attract new investments to our country
Faks: + 90 262 658 98 39 and we collaborate with our suppliers to make our
www.taysad.org.tr • [email protected]
industry’s growth sustainable. We expect our industry,
Yapım Production
which continues its export
Mavi Tanıtım ve İletişim
Ayrılık Çeşme Sok. No: 122 oriented production growth,
Yeldeğirmeni 34500 Kadıköy - İstanbul to set new records in 2016. We
Tel: [phone]
envisage that our industry will
Faks: [phone]
www.mavitanitim.com.tr reach to 1.4 million to 1.5 million
units in production and 1.05
Baskı Printed by
million to 1.1 million units in
Özgün Ofset Tic. Ltd. Şti.
Yeşilce Mah. Aytekin Sok. No: 21 export with a 10 percent increase.
Otosanayi 4. Levent-İstanbul
Tel: [phone]
Yerel - Türkçe - İlmi
İki Ayda Bir Yayımlanır
Tüm yayın hakkı TAYSAD’a ait olup kaynak gösterilmek
suretiyle alıntı yapılabilir. Tüm reklamların sorumluluğu
reklam veren firmalara, yazılardaki görüşler yazarlarına
aittir. TAYSAD Dergi parayla satılmaz.
SEVGİ
All publishing rights reserved by TAYSAD and the content may
be quoted by indicating source. Advertisements are the liability
of advertising firms. Opinions are the liability of writer. TAYSAD ÖZÇELİK
Magazine is distributed free of charge.
CORPORATE
CLEPA
COMMUNICATION
SPECIALIST
Avrupa Otomotiv Yan Sanayicileri Derneği
TAYSAD CLEPA üyesidir
TAYSAD is a Member of CLEPA
www.taysad.org.tr July - August 2016 3
CONTENTS
7 44
MESSAGE FROM TAYSAD The Future of the world’s
automotive will be discussed in
TAYSAD Chairman Istanbul in November
Alper Kanca:
Turkish Automotive Industry
The developed potential commenced the preparations
of Turkish Suppliers creates of the first IAEC (International
competitive superiority Automotive Engineering
Conference) which is going to
be held on the 3rd and 4th
November.
32
TURKISH AUTOMOTIVE
46
INDUSTRY
TAYSAD was in Japan with its
Prime Ministry Investment
Support and Promotion Agency 20 22 Operational Excellence
URGE Project
of Turkey President
S. ARDA ERMUT: KUDRET ORHAN
“Turkey awaits investors ÖNEN SABUNCU 56
with a qualified work force,
a ad esvtealbolpee edc ionnforamsytr uacntdu are , AUTOMOTIVE ULUDAG AUTOMOTIVE EUROPEAN UNION
reformist investment climate” MANUFACTURERS INDUSTRY EXPORTERS'
OEMs react to UK vote to
ASSOCIATION CHAIRMAN ASSOCIATION CHAIRMAN
leave EU–(BREXIT)
OF THE BOARD OF THE BOARD
38 On the morning after the UK
electorate voted to leave the
Chairman of “Transforming the sector: “Automotive OEMs and European Union, OEMs have
PETROFER Turkey From production to innovation, suppliers drive Turkish reacted to the uncertainty that
TAMER TAŞKIN: R&D and design” economy” it has presented.
“We owe our success to the
people of this country” 60
General Manager of Leoni Cable NEWS FROM USA
Turkey ŞÜKRÜ ERDEM:
Racing Towards
“Turkey will continue to grow
2015 Café Targets
by overcoming this period
swiftly”
VAROL KARSLIOĞLU
39 62
İnci GS Yuasa NEWS FROM MEMBERS
Managing Director
CİHAN ELBİRLİK: Bosch received new
“Our confidence and loyalty investment incentive of more
to the development of Turkey than 1.2 billion TL.
continue”
24 28 Maysan Mando to invest
130 million USD
42
MUSTAFA Z. ALP
NEWS FROM TAYSAD BAYRAKTAR GÜLAN Schaeffler celebrates its
30th anniversary in Turkey by
DAF- PACCAR Group aims to AUTOMOTIVE OYDER - AUTHORIZED launching a Training Center
increase cooperation with
Turkish Automotive Supply DISTRIBUTERS’ AUTOMOTIVE DEALERS
Industry ASSOCIATION CHAIRMAN ASSOCIATION CHAIRMAN Sarıgözoğlu Apprenticeship
DAF- PACCAR Group hosted OF THE BOARD OF THE BOARD Training Center
TAYSAD members within TR Produced Its First Graduates
Ministry of Economy Sectoral
Trade Delegation for the “Change is coming: the new
second time in its premises in “Innovation is needed for mobility requires you to be The product that pushes the
Eindhoven. The second round a stronger automotive sector” determined and think out of boundaries in SEGER:
of the event, which has held the box in order to survive” Turbo Horn
in 2014 for the first time, was
completed on July 13-15th,
2016 with the cooperation of
17 different TAYSAD member
companies.
4 July - August 2017 www.taysad.org.tr

MESSAGE FROM TAYSAD
The developed potential
of Turkish Suppliers
creates competitive
superiority
Alper Kanca
TAYSAD Chairman
Dear Readers, improved its skills in R&D, design and branding. At the
end of 2015, it had 75 certified R&D centers belong-
When we look at car exports to Europe, we see
ing to its manufacturers and suppliers. Of these, 59 are
that Turkey leads Korea and Japan by a far mar-
TAYSAD members.
gin. Last year, Turkey exported 700,000 cars to Europe,
while Japan exported only 290,000. Similarly, Turkey is Ford, Fiat, Daimler, AVL and Segula are leading exam-
the number one importer of cars from the EU. In terms ples of companies engaged in product development,
of both production and sales, Turkey is one of the im- design and engineering in Turkey. Ford Otosan’s R&D
portant players in the European automotive industry. center is one of the three largest Ford R&D centers in
OEMs in Turkey invested more than USD12 billion in the entire world. Fiat’s Bursa R&D center is the Italian
operations in Turkey between 2000-2012. These in- company’s only center outside of Italy providing service
vestments made Turkey a key player in the global value to the European market. Moreover, Daimler’s Istanbul
chain of international OEMs. The Turkish automotive R&D center serves a complementary role in the Ger-
industry meets, if not exceeds, international quality and man’s company’s truck and bus production activities in
safety standards. Moreover, due to its value added pro- Turkey.
duction approach, it is extremely efficient and competi-
Perhaps most importantly, compared to rival countries,
tive.
Turkey has the most developed supply chain poten-
Thanks to its competitive, skilled labor force; its dy- tial. There are roughly 1,000 suppliers making parts for
namic, high-potential domestic market; and its strate- OEMs in the country. Most of these are mid-sized,
gic geographic location, the motor vehicle production family companies that are export oriented and open to
of 13 global EOMs in 2002 was 374,000, a figure that growth and development.
climbed to over 1.3 million in 2015. This increase rep-
Turkish suppliers make up a financially strong network
resents an annual compounded growth rate of around
that is experienced in international collaboration, and
10% for the period in question. Especially if we take
flexible in terms of meeting the requirement of differ-
into consideration the post-2008 global crisis and the
ent quality systems. The supply industry exports to
fall in production numbers, we can see that Turkey’s
180 countries annually, with the value of those exports
success is remarkable.
reaching nearly USD185 billion.
The significant growth the Turkish automotive sector
has made Turkey the 15th largest automobile produc- As TAYSAD, we invite Tier1 suppliers, and their global
ing countries in the world, and 5th largest in Europe. brands, which have carved out enormous shares of the
Turkey has become a center of excellence, particularly automotive market, to take advantage of the advantag-
in the area of commercial motor vehicle production. At es offered by the Turkish Automotive Industry. Do not
the end of 2015, Turkey was Europe’s number one light hesitate to call TAYSAD (www.taysad.org.tr), the sole
commercial vehicle producer, coming in 2nd and 7th representative of Turkish automotive suppliers, when
place in truck and automobile manufacturing, respec- you have a question about anything, or you have need
tively. for assistance. We are ready to help you with anything
automotive related.
Turkey is not only an exceptional manufacturing center;
the Turkish automotive industry has also significantly Sincerely,n
www.taysad.org.tr July-August 2016 7
NEWS FROM AUTOMOTIVE INDUSTRY
PRODUCTION OF AUTOMOTIVE MANUFACTURERS MONTH OF JUNE 2016
Companies Pass.Car % L. Truck % Mid. Truck % Pick Up % Bus % Mini-Bus % Midi-Bus % F. Tractor % Total
A.I.O.S. 621 100 2 0 1.1323 1 107 2 669 41 2.722
FORD OTOSAN 12.068 3 2.517 32 141.370 56 18.041 96 173.996
HATTAT TARIM 2.809 9 2.809
HONDA TÜRKİYE 6.090 1 6.090
HYUNDAI ASSAN 120.075 27 120.075
KARSAN 1.524 1 20 0 748 4 54 3 2.346
M. BENZ TÜRK 5.327 68 2.362 53 7.689
MAN TÜRKİYE 1.052 24 1.052
OTOKAR 294 0 273 6 331 20 896
OYAK RENAULT 180.769 41 611 14 582 36 1.193
TEMSA GLOBAL 1.193
TOFAŞ 75.879 17 106.283 42 181.962
TOYOTA 46.685 11 46.685
TÜRK TRAKTÖR 27.170 91 27.170
TOTAL 441.366 100 621 100 7.846 100 250.794 100 4.425 100 18.789 100 1.636 100 29.979 100 755.456
Source: OSD
Automotive production increased by 9 percent
Automotive production in Turkey rose 9 percent year-on-year in the first six months June. Total automobile sales
of 2016 and realized as 725.500. According to the Automotive Manufacturers increased by 3 percent and
Association (OSD) report total production increased by 9 percent within the January- foreign automobile sales
May period of this year, while automobile production realized as 441.366 units with increased by 5 percent.
an increase of 13 percent year-on-year.
In the light commercial
vehicle segment, export
OSD report on 2016 June When compared datas Total export realized as
market share realized as
Production, Export and from 2006 to 2016 period, 553.885 units in the same 47 percent in the first six
Sales Assessment released. both total and automotive period with a 14 percent months whereas it realized
According to the report, production were the highest increase, where the auto as 49 percent in June. Total
sales realized as 338.753
total production increased since 2006. In the same light vehicle sales decreased
with an 11 percent increase.
by 9 percent and realized as period total market reached by 4 percent where as the
725.477 units within 2016 to 450.997 units with a Domestic sales increased domestic light vehicle sales
January – May period, while decrease by 1 percent year by 5 percent decreased by 11 percent.
automobile production rose on year. Automotive market
Automotive’s export market Foreign light commercial
about 13 percent year on on the other hand reached share realized as 74 percent vehicle sales increased by
year and realized as 441.366 to 338.482 units with a 3 in the first 6 months whereas 5 percent. In this period,
units. percent increase. it realized as 76 percent in automotive export increased
by 11 percent year on year
and the light commercial
9 13 725 vehicle export increased by
% % 18 percent.
THOUSAND UNITS
Tractor export in the same
Total production increased by 9 Automobile production increased Total production realized as 725
percent year on year. by 13 percent year on year. thousand units, automobile production period realized as 7.531 units
realized as 441 thousand units.
with a 9 percent increase.n
8 July-August 2016 www.taysad.org.tr

NEWS FROM AUTOMOTIVE INDUSTRY
Nothing stopped automotive export
Sector's performance in
Uludağ Automotive Industry Exporters Union's (OIB) export realized as 1.7 billion the first six months of
USD with a 5 percent increase year on year. Automotive export to EU countries 2015 was realized as 12
increased by 10 percent and realised as 1.3 billion USD in July, whereas it billion 129 million USD
increased by 11 percent and realised as 13.4 billion USD. where it increased by
11 percent and realised
as 13 billion 462 million
Automotive sector's where it increased by 11 Aytomotive was followed by USD.
export increased percent and realised as 13 Ready Made Garment and
hy 5,21 percent in spite billion 462 million USD. Textile with a 13,4 percent
of the troubles in the share and Chemicals and the second country in export
According to the data
surrounding countries Chemical products with 10,7 with 41,44 percent increase
gathered from Turkish
and 9 days of national percent share. and realised as 1 billion 494
Exporters Assembly (TIM)
vacation in July. When million 802 thousand USD.
by Anadolu Agency, Turkish Sector speed up in Europe. Italy was followed by England
compared to 2015 July,
Automotive sector exported
with 1 billion 366 million 956
when the export was US was the only country out
to 180 countries and
thousand USD and France
1.641.980 thousand autonomous regions and of EU among the countries
with 1 billion 355 million 63
USD, the export in 2016 12 free zones in the last 7 Turkey exported to.
thousand USD.
July has reached to 727 months.
Automotive sector exported
million 573 thousand Within the mentioned period
Automotive became the to Germany most in the
USD. export to Spain was realised
leader of export by getting first half of the year, which
as 760 million 188 thousand
Sector's performance in a 18,1 percent share of the increased by 15,91 percent USD; Belgium was realised
the first six months of total export, which realised year on year and realised as 538 million 521 thousand
2015 was realized as 12 as 80 billion 447 million USD as 2 billion 219 million 483 USD; Netherlands was
billion 129 million USD with a 4,9 decrease. thousand USD. Italy has been realised as 472 million 366
thousand USD, Slovenia
was realised as 387 million
AUTOMOTIVE EXPORTS MADE 688 thousand Usd; US was
SOME COUNTRIES
realised as 385 million 792
(x 1.000 USD) JANUARY - JULY 2016
thousand USD, Romania 376
RUSIA
CANADA GERMANY 109.120 million 636 thousand USD.n
22.847 2.219.483 USD CHINA
USD USD IRAN 20.427 JAPAN
USD
172.400 23.815
MEXICO
USD USD
64.184
USD ITALY
N. ZELAND
BRASIL 1.49U4SD.802 10.271
43.037 INDIA USD
USD 18.473
USD
AUTOMOTIVE SECTOR IN JANUARY-JULY 2016 EXPORT VALUE USD
Export 2015 USD 2016 USD Change % Share %
Supplier Industry 4.961.190.644 5.291.484.592 7 39,5
OEM 7.168.357.175 8.171.482.499 14 60,5
Total 12.129.547.820 13.462.967.092 11 100
10 July-August 2016 www.taysad.org.tr