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TurboCoach: A Powerful System for Achieving Breakthrough Career Success PDF

222 Pages·2005·1.92 MB·English
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Also by Brian Tracy Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals Victory! Applyingthe ProvenPrinciplesof MilitaryStrategy to Achieve Greater Success in Your Business and Personal Life TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible .................11031$ $$FM 10-21-0407:52:14 PS PAGEi This page intentionally left blank TurboCoach .................11031$ $$FM 10-21-0407:52:14 PS PAGEiii This page intentionally left blank TurboCoach A Powerful System for Achieving Breakthrough Career Success Brian Tracy and Campbell Fraser American Management Association NewYork•Atlanta•Brussels•Chicago•MexicoCity•SanFrancisco Shanghai•Tokyo•Toronto•Washington,D.C. .................11031$ $$FM 10-21-0407:52:15 PS PAGEv SpecialdiscountsonbulkquantitiesofAMACOMbooksare availabletocorporations,professionalassociations,andother organizations.Fordetails,contactSpecialSalesDepartment, AMACOM,adivisionofAmericanManagementAssociation, 1601Broadway,NewYork,NY10019. Tel.:212-903-8316.Fax:212-903-8083. Website:www.amacombooks.org Thispublicationisdesignedtoprovideaccurateandauthoritative informationinregardtothesubjectmattercovered.Itissoldwith theunderstandingthatthepublisherisnotengagedinrendering legal,accounting,orotherprofessionalservice.Iflegaladviceor otherexpertassistanceisrequired,theservicesofacompetent professionalpersonshouldbesought. LibraryofCongressCataloging-in-PublicationData Tracy,Brian. TurboCoach:apowerfulsystemforachievingbreakthroughcareer success/BrianTracyandCampbellFraser.—1sted. p. cm. Includesindex. ISBN0-8144-7248-6 1. Strategicplanning. 2. Successinbusiness. 3. Motivation (Psychology) 4. Performance—Management. 5. Organizational effectiveness. I. Fraser,Campbell. II. Title. HD30.28.T722 2004 650.1—dc22 2004022389 (cid:2)2005BrianTracyandCampbellFraser. Allrightsreserved. PrintedintheUnitedStatesofAmerica. Thispublicationmaynotbereproduced, storedinaretrievalsystem, ortransmittedinwholeorinpart, inanyformorbyanymeans,electronic, mechanical,photocopying,recording,orotherwise, withoutthepriorwrittenpermissionofAMACOM, adivisionofAmericanManagementAssociation, 1601Broadway,NewYork,NY10019. Printingnumber 10 9 8 7 6 5 4 3 2 1 .................11031$ $$FM 10-21-0407:52:15 PS PAGEvi Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix PartI:GAINCLARITY . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter1 CreateYourPersonalStrategicPlan . . . . . . . . 3 Chapter2 WhatBusinessAreYouIn? . . . . . . . . . . . . . . 13 Chapter3 StudyYourCompetition. . . . . . . . . . . . . . . . 21 Chapter4 KnowYourCustomers . . . . . . . . . . . . . . . . . 27 Chapter5 IdentifyYourAreasofExcellence . . . . . . . . . 33 Chapter6 RemoveYourCriticalConstraints . . . . . . . . . 39 Chapter7 WhereAreYouontheSigmoidCurve? . . . . . . 45 PartII:INCREASEYOURPRODUCTIVITY . . . . . . . . . . 53 Chapter8 ElevenKeystoIncreasingYourProductivity . . 55 vii .................11031$ CNTS 10-21-0407:52:18 PS PAGEvii Contents viii Chapter9 Pareto’sLaw . . . . . . . . . . . . . . . . . . . . . . . 65 Chapter10 Zero-BasedThinking . . . . . . . . . . . . . . . . . . 73 Chapter11 EffectiveDelegation . . . . . . . . . . . . . . . . . . 81 Chapter12 ThePowerofLeverage . . . . . . . . . . . . . . . . 91 Chapter13 Ricardo’sLawofComparativeAdvantage . . . . 99 Chapter14 TheParthenonPrinciple . . . . . . . . . . . . . . . 109 PartIII:GROWYOURBUSINESS . . . . . . . . . . . . . . . . . 117 Chapter15 SevenWaystoIncreaseRevenues . . . . . . . . . 119 Chapter16 FourLevelsofCustomerSatisfaction . . . . . . . 129 Chapter17 BuildYourBusinessThroughReferrals . . . . . 139 Chapter18 CreateaPowerfulMarketingPlan . . . . . . . . . 153 Chapter19 CompleteYourPowerfulMarketingPlan . . . . . 165 Chapter20 CreateYourPersonalBrand . . . . . . . . . . . . . 175 Chapter21 MaximizeProfits . . . . . . . . . . . . . . . . . . . . 185 Appendix ListofValues . . . . . . . . . . . . . . . . . . . . . . . 197 AdvancedCoachingandMentoringProgram . . . . . . . 201 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203 AbouttheAuthors . . . . . . . . . . . . . . . . . . . . . . . . . . . 213 .................11031$ CNTS 10-21-0407:52:18 PS PAGEviii Introduction In the last few years the field of personal and professional coaching has exploded. Thousands of registered coaches are now working with individuals from every occupation and walk of life. It is now widely recognized that coaching can enable people to dramatically improve their work perform- ance and life satisfaction in much less time than they might ever have been able to on their own. I have spentmy entire adult liferesearching and studying themosteffectivemethodsandtechniquesforimprovingper- sonal performance. For more than 20 years I have worked with many thousands of coaching clients. The successes I’ve helpedthemachieveareoftenextraordinary.Itisnotuncom- mon for people to transform their lives and careers: to in- crease their incomes and dramatically improve the quality of their health and relationships as a result of these coaching procedures. Of course, it isn’t feasible for everyone to hire hisorherownpersonalcoach,andthat’swhyCampbellFra- ser and I wrote this book. In TurboCoach you’ll find the same proven, practical, powerful techniques and exercises that we offer our coach- ingclients(whospendthousandsofdollarsperyeartolearn and apply them!), and you’ll be able to apply them right ix .................11031$ INTR 10-21-0407:52:21 PS PAGEix

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