Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine, Second Edition

306 Pages·2009·4.41 MB·English

by  Michael E. Gordon

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ENTREPRENEURSHIP
101
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Books in the Trump
University Series
TrumpUniversityRealEstate101:BuildingWealthwithRealEstateInvestments,
SecondEdition
TrumpUniversityMarketing101:HowtoUsetheMostPowerfulIdeasin
MarketingtoGetMoreCustomers,SecondEdition
TrumpUniversityEntrepreneurship101:HowtoTurnYourIdeaintoaMoney
Machine,SecondEdition
TrumpUniversityWealthBuilding101:YourFirst90DaysonthePathto
Prosperity
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FM JWBT144/Gordon September25,2009 17:38 PrinterName:CourierWestford,Westford,MA
ENTREPRENEURSHIP
101
How to Turn Your Idea into
a Money Machine
Second Edition
Michael E. Gordon, PhD
Foreword and Chapter by Donald Trump
1
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FM JWBT144/Gordon September25,2009 17:38 PrinterName:CourierWestford,Westford,MA
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This book is dedicated to the
entrepreneurial spirit within each and every one of us,
striving to burst free.
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C o n t e n t s
Foreword by Donald Trump ix
Acknowledgments xi
Introduction Buckle up for Your
Fantastic Voyage xiii
CHAPTER 1 TRUMP ON ENTREPRENEURSHIP 1
CHAPTER 2 UNLEASH YOUR ENTREPRENEURIAL
POWER 3
CHAPTER 3 FEEL THE FEAR—DO IT ANYWAY 15
CHAPTER 4 START RIGHT—BUILD ON THE
CUSTOMER MODEL 27
CHAPTER 5 FIND IDEAS IN A TURBULENT WORLD 35
CHAPTER 6 SELECT ONE (AND ONLY ONE)
OPPORTUNITY 47
CHAPTER 7 EXPLOIT OPPORTUNITIES DURING
CHALLENGING ECONOMIC TIMES 61
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CONTENTS
CHAPTER 8 BUILD YOUR FORTUNE AS A TECHNO-
PRENEUR 73
CHAPTER 9 BOOTSTRAP 79
CHAPTER 10 PLAN FOR THE WAR WITH YOUR
COMPETITORS 89
CHAPTER 11 DESIGN YOUR MONEY MACHINE 101
CHAPTER 12 VIRTUALIZE AND GLOBALIZE 113
CHAPTER 13 HARNESS WEB 2.0 FOR COMPETITIVE
ADVANTAGE 123
CHAPTER 14 DO WELL AND DO GOOD 133
CHAPTER 15 DEVISE A WINNING STRATEGY 139
CHAPTER 16 PROJECT YOUR GROWTH AND
PROFITABILITY 157
CHAPTER 17 MOBILIZE POWERFUL RESOURCES
QUICKLY 173
CHAPTER 18 DEVELOP A SIMPLE, EFFECTIVE
BUSINESS PLAN 183
CHAPTER 19 BECOME A WIN-WIN NEGOTIATOR 199
CHAPTER 20 RAISE MONEY 209
CHAPTER 21 FIXATE ON THE CUSTOMER 225
CHAPTER 22 LAUNCH YOUR VENTURE! 235
CHAPTER 23 SUFFER GROWING PAINS JOYFULLY 245
Notes 257
Index 265
viii