Table Of Content

Saftf •- "•••""-'•;•:1'"-.v. ' .' -' •••::---:;;- •. •'•'':•'•' • •• •'-' -'-Hi ; '•-•> '•- :;- -.• 'v '-';- •' H i .-v1,•:a1>7..; ;.1, ,1 , ..-. .— m HMl H y ; ; "•': ^''":i : • 111flH :' ': - -'.;::: v;:H\r<' *>:;'.•>..':.: .. mi Hi H no " Wmm' mm -JflH ''.•.-''• Digitized by the Internet Archive 2012 in http://archive.org/details/trumpartofcoOOtrum TRUMP'S TOP TEH COMEBACK TIPS 1. PLAY GOLF It helped me relax and concentrate. It took my mind off my problems; I only thought about putting the ball in the hole. And, the — irony is, I made lots ofmoney on the golfcourse making contacts and deals and coming up with ideas. 2. STAY FOCUSED I am convinced that if I had maintained the same work ethic I had during the 1970s and most ofthe 1980s, there would have been no recession for me. I wasn't focused and really thought that life and success just came hand in hand. I thought I was better than the rest. — — When I began to relax and take it a little or perhaps a lot easier things began to fall apart. 3. BE PARANOID I have noticed over the years that people who are guarded or, to put it more coldly, slightly paranoid, end up being the most successful. Let some paranoia reign! You've got to realize that you have something other people want. Don't let them take it away. 4. BE PASSIONATE This is a key ingredient to success and to coming back. Ifyou don't have passion about who you are, about what you are trying to be, about where you are going, you might as well close this book right now and give up. Go get a job and relax, because you have no chance ofmaking it. Passion is the essence oflife and certainly the essence of success. 5. GO AGAINST THE TIDE When I decided to keep 40 Wall Street as an office building, everyone in lower Manhattan was converting their buildings to residential — space and with good reason. The apartment market is hot as a pistol. I decided to head in the exact opposite direction, and nowI am signing up tenants at rents far higher than anything I expected. 6. GO WITH YOUR BUT Some of the greatest investors I have ever known invest by instinct, rather than research, study, or hard work. If you look back over history, this is the way the greatest fortunes have been built. People had ideas that they truly believed in. 7. WORK WITH PEOPLE Y00 LIKE Ifyou go to the office and don't find the energy in the people you are with, it is highly unlikely that you will be energized toward success. o. DE LOCKY I hate to put this in the book because it can't be acquired. People who inherit fortunes are lucky; I call them members of the lucky sperm club. But you can help coax luck into your life by working hard and being at the right place at the right time. 0. GET EVEN During the bad times, I learned who was loyal and who wasn't. I believe in an eye for an eye. Acouple ofpeoplewho betrayed me need my help now, and I am screwing them against the wall! I am doing a number and I'm having so much fun. . . . 10. ALWAYS HAVE A PRENUPTIAL AGREEMENT Anyone in a complicated business should be institutionalized ifhe or she gets married without one. I know firsthand that you can't come back ifyou're spending all ofyour time fighting for your financial life with a spouse. THE ART OF THE COMEBACK ALSO BYDONALDTRUMP Trump: TheArtoftheDeal Trump: Survivingatthe Top