Table Of Content

trum_a01ffirs.qxd 11/30/07 3:29 PM Page iii T RUM P N EV ER GI V E U P How I Turned My Biggest Challenges into Success DONALD J. TRUMP with Meredith McIver John Wiley & Sons, Inc trum_a01ffirs.qxd 11/30/07 3:29 PM Page ii trum_a01ffirs.qxd 11/30/07 3:29 PM Page i TRUM P NEVER GI VE UP trum_a01ffirs.qxd 11/30/07 3:29 PM Page ii trum_a01ffirs.qxd 11/30/07 3:29 PM Page iii T RUM P N EV ER GI V E U P How I Turned My Biggest Challenges into Success DONALD J. TRUMP with Meredith McIver John Wiley & Sons, Inc trum_a01ffirs.qxd 11/30/07 3:29 PM Page iv Copyright © 2008 by Trump University. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com. Library of Congress Cataloging-in-Publication Data: Trump, Donald, 1946– Trump never gice up: how I turned my biggest challenges into success / Donald Trump with Meredith McIver. p. cm. ISBN 978-0-470-19084-5 (cloth) 1. Success in business 2. Business failures 3. Management 4. Trump, Donald, 1946– I. McIver, Meredith. II. Title. HF5386.T81484 2008 658.4′092—dc22 2007033359 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 trum_a01ffirs.qxd 11/30/07 3:29 PM Page v To my parents, Mary and Fred Trump trum_a01ffirs.qxd 11/30/07 3:29 PM Page vi trum_a02ftoc.qxd 11/30/07 3:29 PM Page vii C ONTENTS ACKNOWLEDGMENTS xiii INTRODUCTION xv CHAPTER 1 THE LOWEST MOMENT IN MY LIFE AND HOW I FOUGHT BACK: A BILLION DOLLARS IN THE HOLE 1 CHAPTER 2 FAILURE IS NOT PERMANENT: WHOLENESS AND THE ART OF THE COMEBACK 5 vii