Table Of Content

Triumph Motorcycles Ltd The Company History 1884-1984 Production Plan and Strategy Production End Twin Engines: Bonneville Founded by Triumph wins TT Speed Twin Siegfried Bettmann 1884 1902 1908 1935 1937 1940 1958 1969 1982 1983 1984 Coventry Production Company Separation Car / Motorcycles Coventry Bombing Triple Engines: Meriden Factory Trident 750 John Bloor buys Brand Name and IPR 2 The Company History 1990-2010 Global MS 4.3% Tiger 1050 New Thunderbird Triumph World Thailand Factory Factory 1 Fire Store Design Iconic Speed Triple Factory 2 starts Launch in Cologne 1990 1991 1996 2000 2002 2003 2004 2005 2006 2008 2009 2010 Mass Production starts New Bonneville launched Rocket III 2.3l Daytona 675 Street Triple R Rewriting History 3 2010 model range Triumph has a range of 17 motorcycles These are split into 3 model families CRUISERS MODERN CLASSICS URBAN SPORTS Typical product life-cycles 6 5 4 Design 3 Production 2 1 0 Sports Cruiser Tourer 5 Accessories SSSSSSSSSSSSStttttttttttttaaaaaaaaaaaaannnnnnnnnnnnndddddddddddddaaaaaaaaaaaaarrrrrrrrrrrrrddddddddddddd BBBBBBBBBBBBBiiiiiiiiiiiiikkkkkkkkkkkkkeeeeeeeeeeeee AAAAAAAAAAAAcccccccccccccccccccccccceeeeeeeeeeeessssssssssssssssssssssssoooooooooooorrrrrrrrrrrriiiiiiiiiiiisssssssssssseeeeeeeeeeeedddddddddddd BBBBBBBBBBBBiiiiiiiiiiiikkkkkkkkkkkkeeeeeeeeeeee AAAAAAAAAcccccccccccccccccceeeeeeeeessssssssssssssssssooooooooorrrrrrrrriiiiiiiiieeeeeeeeesssssssss Sales for 2010 were £19.7m 6 Clothing Two key ranges are developed each year to support the seasons needs Products are available exclusively from Triumph Dealers All products are designed and developed in-house The clothing business has grown over 10% each year for the past 5 years Total sales are now at over £9M 7 Triumph Factories - UK SSttookkee FFaaccttoorryy oonnee FFFFaaaaccccttttoooorrrryyyy ttttwwwwoooo ••FFaasstteenneerr SSuubbssiiddiiaarryy SSuupppplliieerr ••SSppaarreess aanndd aacccceessssoorriieess ••••HHHHeeeeaaaadddd ooooffffffffiiiicccceeee ••TTeessttiinngg FFaacciilliittiieess ••PPaaiinntt SShhoopp ••••MMMMoooottttoooorrrrccccyyyycccclllleeee aaaasssssssseeeemmmmbbbbllllyyyy ••1100 EEmmppllooyyeeeess ••UUKK SSaalleess ••••MMMMaaaacccchhhhiiiinnnneeee sssshhhhoooopppp ••11,,880000mm ••111100++ EEmmppllooyyeeeess ••RReesseeaarrcchh ++ DDeessiiggnn ••1188,,220000mm ••GGlloobbaall IITT DDeeppaarrttmmeenntt ••554400++ EEmmppllooyyeeeess ••3355,,000000mm TTrriiuummpphh FFaaccttoorriieess -- TThhaaiillaanndd FFaaccttoorryy tthhrreeee FFaaccttoorryy ffoouurr FFaaccttoorryy ffiivvee ••MMaaiinn ffrraammeess ••MMoottoorrccyyccllee aasssseemmbbllyy ••EEnnggiinnee aasssseemmbbllyy ••RReeaarr ssuubb ffrraammeess ••PPaaiinntt sshhoopp ••HHiigghh pprreessssuurree ddiiee ccaassttiinngg ••EExxhhaauusstt hheeaaddeerrss ••IInnjjeeccttiioonn mmoouullddiinnggss ••AAlluummiinniiuumm cchhrroommee ppllaattee ••OOiill ttaannkkss ••330000++ EEmmppllooyyeeeess ••PPoowwddeerr ccooaattiinngg ••SSwwiinngg aarrmmss ••3388,,000000mm ••MMaacchhiinniinngg ••FFuueell ttaannkkss ••115500 EEmmppllooyyeeeess ••440000++ EEmmppllooyyeeeess ••5500,,000000mm ••2200,,000000mm Triumph around the world - Purchasing NNuummbbeerr ooff CCoouunnttrriieess --2266 NNuummbbeerr ooff SSuupppplliieerrss -- 442200 NNuummbbeerr ooff PPaarrttss –– 55550000 VVaalluuee:: 2200%% EEuurrooppee,, 7755%% AAssiiaa,, 55%% RROOWW