Travel & Tourism

30 Pages·2012·3.48 MB·English

Communications Experts in
Travel and Tourism
1
An introduction
MISSION STATEMENT
Hatching Communications creates powerful, fresh and effective communications strategies which always exceed client expectations. Our work
elevates and enhances the profile of our clients within their demographic.
We become invaluable alliance partners for each client, understanding and supporting their business goals and helping them to succeed through our
understanding of their business and expertise in all facets of communications.
§ Digital: No longer an add on to PR, digital strategy and online brand exposure is at the core of our campaigns
§ Social media: content creation, management and optimisation
§ Public Relations and strategy
§ Media and influencer relations
§ Copywriting and editing
§ Events and activations
§ Sponsorship and partnership management
2
Working with us
THE BENEFITS OF BOUTIQUE
As a boutique agency, Hatching Communications offers personalised, bespoke campaigns. With a 360
degree collaborative approach across all media and specialised industry knowledge across the travel and
tourism industry, we are defined by our strong relationships with traditional and new media and by our
ability to develop solutions tailored to meet the individual needs of our clients.
Our clients benefit from the close attention and access to senior management that many of our larger
competitors do not provide.
3
Who we are
Sonia Rendigs, Founder & Director Tina Orr, Director
VanuAllmand, Business Development Lucy Gallagher, Account Manager Jessica Williams, Account Manager Bridget McKernan, Account Manager
Alexis Lalios, Account Coordinator Kate Lethlean, Business Development Sophie Mayes, Account Coordinator
4
Client Testimonials
Working with Hatching on a number of projects over the past two years has allowed our team to focus on what they are good at,
leaving the complicated world of PR and Media to the experts. Hatching committed a lot of time early in the piece to understand our
business and more importantly the specific requirements of each project which set the foundations for a creative, professional and
milestone rich strategy. Throughout the delivery we were constantly impressed by the high quality connections and knowledge of the
tourism industry as well as the initiative to introduce new elements to complement the existing strategy. They are certainly a boutique
agency that plays big, and delivers.
- Adrian Byrt, Relationship Consultant and Events, Victoria Tourism Industry Council (VTIC)
Hatching Communications always do what they promise, when they promise it! The professionalism and attention to detail make it very
easy to work with the whole team. Hatching are up to date with social media trends, have great media and industry connectionsand
are creative when pitching our messages to targets.
- Kylie SchurmannMarketing Manager at the Royal Mail Hotel
Having worked with Hatching Communications across a number of projects, I know I can trust their team to deliver when referring them
to my clients. Experts in the tourism industry, their depth of knowledge and understanding ensures a smooth process when developing a
comprehensive and effective PR and communications strategy.
- Erin Lightfoot, Managing Director, Magnum Opus Partners
(Past Projects: Kryal Castle, Winter in Destination Wyndham, VTIC 2015)
I’ve worked closely with Hatching Communications on several hotel projects including the launch of Crown Towers Perth and their
expertise, enthusiasm and tireless effort to ensure we reached our PR targets was outstanding. They are such a passionate team with
unique and insightful ideas but more importantly, they work around the clock to deliver those ideas. Their experience and reputation in
the travel industry is unrivalled within Australia and I could not recommend them more highly.
- Liberty Phillips, Group Marketing Manager at Crown Hotels
5
Media Testimonials
I come into contact with many forms of PR/communication and many types of practitioner. I have always found the professionalism of Hatching refreshing.
Sonia and her team are progressive, but still very understanding of the needs of legacy media. In short, I trust them not to waste my time and in turn, I don’t
waste theirs. It’s how it should be. Declaration: my wife Kate has worked on several Hatching projects
-John Lethlean, Food critic and journalist for The Australian
What I value most about Hatching –along with their in-depth knowledge of the luxury sector –is the responsiveness that you only getfrom a
boutique firm. No matter how crazy my deadline or obscure my request, I know that the team will make it happen, such is their dedication to
getting coverage for their clients.
-Ute Junker, Food and travel journalist for Traveller
As a seasoned editor and writer, with over two decades of experience working in Sydney, New York, LA and London, I can testify that Hatching Communications
is a leading, world-class media agency. They are skillfully attuned to the needs of editors, professional in their conduct, and knowledgeable about their clients.
They are, in other words, the type of publicists that I appreciate working with.
-George Epaminondas, Senior Editor, Delicious Magazine
The staff atHatching Communications is one of the most professional PR teams in Australia. They're always well informed about the brands they
represent and prompt at responding to media requests or questions about their clients. They're a boutique team, but their attention to detail and
diligence is commendable -they take time and care to understand the requirements of the publication and present information about their clients
in the most suitable manner.
-Akash Arora, Features Editor, QANTAS Magazine / Travel Insider
Signature Media is the largest independent publishers of luxury and family travel in Australasia and have had the opportunitytowork with Hatching
Communications on many occasions. Not only are they always extremely professional they get back to you faster than most larger PR companies and their
press releases are so well written. This is important in ensuring coverage.The team at Hatching Communications is highly regarded by the Australian media.
-Cathy Wagstaff, Group Editor, Signature Media
6
Case Studies
7
Crown Towers Perth
The Brief:
Hatching Communications managed the national and
international media communications for the hotel’s launch.
The Work:
Hatching Communications proactively pitched the opening of
Crown Towers Perth to media outlets across print, digital and
broadcast, in addition to arranging reviews for 16 top editors.
Hatching Communications also staged three media lunches in
Brisbane, Sydney and Melbourne, attended by 34 top
journalists.
The Results:
• Campaign Length: 28 June, 2016 – 31 January, 2017
• Total Pieces of Coverage: 591
• Total Reach: 525,251,715
• Total Advertising Value: $2,442,322 AUD
• Total PR Value: $8,548,127 AUD
8
Fairfax Traveller, 17
December 2016
TODAY Show, 13 December 2016
Sunday Herald Sun (Melbourne), Melbourne
22 Jan 2017, by Zoe Curtis
Escape, page 30 - 967.00 cm²
Capital City Daily - circulation 374,918 (------S)
Licensed by Copyright Agency.
You may only copy or
communicate this work with a
licence. ID716058823 BRIEFMEDIAHOTEL INDEX1 PAGE1 of 3
ON THE
MONEY
Crazy things
hotels are
Perth’s new Crown Towers is the doing now only
jewel in the, er, Crown of an eight-year, online at ...
$750 million redevelopment
ESCAPE.COM.AU
ZOE CURTIS
A
ustralia punches well throughout the hotel, with much of it
above its weight when it THE LOCATION providing the requisite first
comes to delivering big- Open just a few weeks, Towers is the impression bling in the lobby, a space
ticket items to the southern jewel in the, er, Crown of what has that is also dominated by custom
hemisphere’s cache of been an eight-year, $750 million chandeliers made from 20,000m of
headline-grabbing redevelopment of the former ball chain and a 6000-piece Swan
attractions. We have the biggest Burswood Casino complex on the River-inspired ceramic sculpture
shopping centre (Chadstone), the banks of the Swan River. Just a gracefully winding its way along the
biggest rodeo (Mount Isa) and the 15-minute cab ride from the airport, wall behind the check-in desk.
biggest trampoline park (Sydney). Crown’s three hotels – Towers, While this striking entrance could
Thanks to Perth’s new Crown Towers, Metropol and Promenade – now offer easily veer in the direction of being
we can now also lay claim to the a total of 1200 rooms and dominate too opulent to be truly welcoming, the
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some excited junior guests. More than 8500sq m of Roman designed spa which takes inspiration
travertine stone has been used from Roman bath houses and
News Corp Escape, 22 January 2017
The Weekend Australian Magazine, 17 December 2016